If you would like to make money on your own terms and on your own schedule, you would love running your own online business. Unlike brick and mortar businesses that need lots of people and logistics, in one form or other, to run, online businesses make earning a living more efficient and convenient. In fact, you can run your online business from your home. Payments arrive via mail or get credited directly to your bank or Paypal account. You don’t’ have to worry about having to hire, train, manage, and supervise lots of people. You can easily outsource work to eager freelancers across state lines, across the country, or halfway around the world.

As awesome as running your own online business may seem at this point in time, please note that the vast majority of people who start online businesses fail. The most alarming thing about this reality is that many of these failures could have been avoided. Follow the tips below so you can not only start a solid online business but also increase its chances of success.

Identify the Right Niche

Whether you plan to sell stuff or services online or you plan to make money referring traffic to affiliate programs, your success or failure depends on the niche you pick. Your niche is the market category of whatever products, services, or affiliate program you plan to promote. Make sure you pick a niche that isn’t already being targeted by every marketer and his dog. If you pick a saturated niche, there is less traffic to go around and, unless you hit the market in a big way through massive ad buys, your marketing efforts will probably fall between the cracks.

Make sure you pick a niche that you’re excited about. You can only ‘make it till you fake it’ for so long! Eventually, toiling away at a high-value niche you don’t particularly care about will take its toll-especially if you don’t achieve much success at first. Make sure you pick a niche that you can stick with over the long haul.

Know the ins and outs of your niche. Ecommerce niches have different advantages and disadvantages from pure affiliate referral online businesses. Figure out how much work is involved and be honest with yourself regarding the amount of work you can put in.  Click here for Niche Marketing Video Training

Know How To Generate Traffic or Know How to Buy It

Traffic is the mother’s milk of the Internet. If you don’t know how to generate traffic, whether by buying it or generating it for free, you are not going to make any money. I don’t mean to be a downer but this is the Iron Rule of Online Business. If you can’t get traffic, your online business is dead. While planning your online business, make sure to devote a lot of time to traffic generation.

Make sure you have enough resources for either buying traffic or hiring people to generate traffic. If you plan to generate traffic, make sure you lay out how you plan to generate free traffic clearly. You might be making some unrealistic assumption. You might have the wrong expectations. Review your plans and get a second opinion. Make sure your traffic plans are realizable, realistic, timebound, and sensible. If you plan to buy traffic, make sure to plan out how you will identify which traffic sources to buy from. Regardless of whether you plan to buy or generate traffic, you need to pay serious attention to your return on investment (ROI). Unrealistic or completely absent ROI projections or calculations have killed countless online businesses. Don’t let yours be one of them. Click here to download free report : How To Get More Targeted Traffic

Know how to Convert

At this point in starting your online business, you have picked the right niche, built your site, and have a solid traffic plan. So far so good. However, if you don’t know how to convert that hard-earned traffic into cold hard cash, you online business venture is dead in the water. Figure out which traffic monetization system will produce the best ROI. Will you turn your traffic into paid ad clicks? Will you turn your traffic into product sales? Will you turn your traffic into email list subscriptions? Figure out the monetization methods that produce the best ROI.

Starting an online business involves more than just getting excited about the possibility of making money in your pajamas or making money while you sleep. Put the hyped up ‘make money online’ ebooks down. Instead, read the tips above and get the inside scoop on the serious planning you need to do to establish a successful online business that can withstand the test of time.