We often hear that local SEO is a distinct discipline that has little to do with traditional, non-local campaigns. Or is it?.. For today’s post, Masha has analyzed several local SEO studies to figure out the key factors in Google’s local algorithm. Some of those were… unexpected to say the least.
In this guide, Masha has put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in her tips for getting each factor right.