18 eCommerce Startup Pitfalls to Avoid [Infographic]

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Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.

  1. Not Choosing the Right Platform

  2. Using a Marketing Agency Without Prior Marketing Knowledge

  3. Categorization and Merchandising Mistakes

  4. Not Buying Customers

  5. Choosing the Wrong Payment Model

  6. Thinking Outside of the Box

  7. Ignoring Customer Complaints

  8. Getting Discouraged with AdWords and Google Shopping

  9. Obsessed with Raising Money

  10. Market Is Too Niche

  11. Not Using Social Media

  12. Not Building Email Lists and Collecting Customer Information

  13. Being Scared to Try Things

  14. Not A/B Testing or Measuring

  15. No Retention Strategy

  16. Poor Value Proposition

  17. Listening to Too Many People

  18. Not Being Prepared for the Worst

18 eCommerce Startup Pitfalls to Avoid eComdash and Visiture

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