Since the Hummingbird update in 2013, Google’s been increasingly leveraging semantic search with the Knowledge Graph, RankBrain, and natural language processing. And if you haven’t thought about adapting your strategy to it yet, now is definitely the time.
In this article on 5 major aspects of semantic search, you’ll learn how semantic search works and what you need (and don’t need) to change in your strategy to grow rankings in 2017.
Here are some of the things you’ll learn in the post:
• Should you create pages around keywords, topics, or… neither?
• How can you improve your pages’ topical relevance?
• Should you still be doing keyword research & targeting in 2017?
• How can you leverage the Knowledge Graph to benefit from semantic search?
Click here to read the post On-Page SEO in 2017: How to Optimize for RankBrain and Semantic Search to learn all about semantic search its implications for SEO.
Too many content contributors have the misconception that once an article is written and published, they can sit back and relish their masterpiece. But this is just the beginning.
Leveraging your published content allows you to shift the marketing conversation from selling to consulting — which is incredibly valuable to potential customers.
Are you getting the most out of your content? If you’re not sure, I’d highly suggest you take a few minutes to read the following post: “5 Ways to Get the Most Value Out of Your Content.”
Are you using Instagram as a traction channel for your business?
Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.
It’s no surprise that video is now an essential part of any successful marketing strategy.
business2community.com recently revealed their Top 6 secrets of super-successful video marketing. Here’s the summary…
1. Focus on stories, not sales
2. Use the first few seconds wisely
3. Target relevant audiences on Facebook
4. Tell your story with and without sounds
5. Include CTA’s
6. Optimize for search
Be sure to read the post here and apply these six video marketing secrets to your next marketing video campaign
Google Alerts is the most powerful free marketing tool that you’re not using and I have just updated my tutorial with 16 awesome strategies to grow your business.
If you are not using this free tool, you’re missing out on opportunities to grow your traffic, brand and income each and every day.
You’ll learn how to automate niche research, generate traffic, build links, spy on your competitors and more without spending a penny!
Your mobile search results aren’t that great, right? You notice that the people who find your site via mobile search seem to be more interested in your brand (since they spend more time on it), but there’s a whole lot less of them than desktop users. Or it may be that you have a lot of them, but they quickly bounce off your site after a single page view.
What’s going on here?
Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care.
This article tackles some of the obstacles marketers face with mobile search and how you can optimize your website to beat the odds… Read the rest of the article here.