49 Social Media Statistics to Shape Your Marketing Strategy

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social media marketing strategySocial media is still changing the landscape of digital marketing.

With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget.

However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers.

Many businesses still aren’t sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts.

Take a look at these 49 social media statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!

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