18 eCommerce Startup Pitfalls to Avoid [Infographic]

Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.

  1. Not Choosing the Right Platform

  2. Using a Marketing Agency Without Prior Marketing Knowledge

  3. Categorization and Merchandising Mistakes

  4. Not Buying Customers

  5. Choosing the Wrong Payment Model

  6. Thinking Outside of the Box

  7. Ignoring Customer Complaints

  8. Getting Discouraged with AdWords and Google Shopping

  9. Obsessed with Raising Money

  10. Market Is Too Niche

  11. Not Using Social Media

  12. Not Building Email Lists and Collecting Customer Information

  13. Being Scared to Try Things

  14. Not A/B Testing or Measuring

  15. No Retention Strategy

  16. Poor Value Proposition

  17. Listening to Too Many People

  18. Not Being Prepared for the Worst

18 eCommerce Startup Pitfalls to Avoid eComdash and Visiture

Unusual Ecommerce Growth Hacks to Kick Start 2017

how to grow your ecommerce businessGrowth hacking is a fancy term which exploded in last five years among marketers, SAAS companies, and Tech Entrepreneurs. While the word Growth Hacking may seem fancy, it is a simple concept. It is the notion that every strategy, actions, ideas that you develop and implement for your business revolve around growth. While every business is focused on growth, growth hacking is giving growth ‘wings’.

The whole point of growth hacking is to get enormous growth on a shoe-string budget. Growth hacking mainly revolves around developing and running tests, campaigns to find out which channels, segment, ads work the best and to focus on them to achieve rapid growth.

As growth hacking focuses on developing low cost strategies, any business can use it. It is not limited to SAAS companies and tech-savvy marketers. Even a small eCommerce business can use it to fuel its growth.

Here are 4 Unusual Ecommerce Growth Hacks to Kick Start 2017

Improve Customer Experience at Your Ecommerce Business

improve ecommerce customer experienceTo build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store.

You can call it marketing, you can call it CRO, but at the end of the day, what you’re really talking about is customer experience (CX). Put plainly, customer experience relates to interactions between you and your customers. It’s how your customers feel about you based on the interactions they ultimately have with you.

Why does it matter?

Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.

If you want to drive more positive interactions with customers and boost sales this year, you have to work to intentionally improve customer experience at your ecommerce business.

Here are 8 Simple Ways to Improve Customer Experience at Your Ecommerce Business:

Facebook Ads for eCommerce

facebook ads for ecommerceLearn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent![

How To Launch Your Ecommerce Business

Ecommerce Business LaunchingThings are getting exciting. You’ve carefully evaluated your product idea and finally found a product to sell online. After searching high and low you’ve found your supplier, ordered samples, and discovered that they’re better than you could have expected. Finally, you’ve placed an order for your initial inventory and are just waiting for it to come in. What now?

Well, you’ve still got a lot of work to do because you’re in the pre-launch phase. It’s a critical time for every online store as it will set the tone for your business going forward. Welcome to the grind.

Launching your business without being prepared can be a recipe for disaster, that’s why we’ve put together this 10-point launch countdown to prepare your business for its launch to the world.

10. Prepare Your Social Networks

9. Get Your Email Marketing Ready

8. Launch Your Landing Page

7. Install Google Analytics

6. Do Your Keyword Research

5. Build Your Online Store

4. Decide On Your KPI’s

3. Know Your Shipping Strategy

2. Finalize Your Launch Promotion And Strategy

1. Launch

Click here to read the full post

 

Ecommerce Landing Page Ideas To Help Increase Sales

how to improve ecoomerce salesAre you reaching your potential when it comes to converting your ecommerce visitors? – According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts. – According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page. With those odds stacked against you, are you doing as much as you can to seal the deal? By 2018, Ecommerce sales are expected to grow to more than $400 billion (projected by ): Wanna claim your piece of the growing pie?

Check out these 23 ecommerce landing page ideas that you can try out for yourself.…

How to make more sales in 2017…

how to use coupon to boost sales

What’s the EASIEST Way to Make More Sales this time of year?

Coupons.

But there’s a right and wrong way. Read this new post that share the 8 SIMPLE Tweaks to help make you more sales during one of the hottest times of the year.

Are you bringing in new customers? Are you able to recover LOST visitors and turn them into paying customers?  How are you rewarding your most loyal and active subscribers?

Everyone loves a deal! Especially this time of year…

Read this list of 8 EASY ways to successfully use coupon codes and help make you more money in the long run… especially during the holiday shopping season!

5 Niche Ideas for the 2017 eCommerce Market

ecoomerce niche
If you’re looking to generate passive income from an online eCommerce store, you will be presented with many choices to make.

However, the biggest choice of all is what exactly should you sell?

The internet is worldwide and growing constantly. New websites are being generated and new data is being added so fast that it’s dizzying, and new eCommerce stores are being created every day selling everything from gourmet dog food to barbeque grill accessories.

When you create your business, it can be tempting to try to sell everything in a mail-order catalogue style product bonanza.

There certainly aren’t any wrong answers, but here are some inspiring up-and-coming niche markets that you should consider.

Ecommerce is a great way to start generating passive income and getting off the beaten 40-hour-workweek path.

Online shopping is convenient for customers, but it’s also low-cost and low-investment for you, with high returns on good ideas.

It’s hard not to make money in eCommerce, and with these ideas for a market in hand, you’re sure to find a niche you’re passionate about.

==> Read the FULL article here

7 Essential Things to Have on Your E-business Site

ecommerce
Having a brand is one of the most important features that will build trust in what you offer.
With over 100,000 e-business shopping sites now on the web, it may seem rather overwhelming when thinking about how to get your store to stand out among the many.
Making sure your shop is functional, engaging, and gives the customer what they want is vital to ensuring your long-term success as a trusted online retailer or service provider.
You are most likely in the final stages of preparing to launch your site.
You know what platform you are using; you know what you are selling or providing and you’ve probably already begun to build your site.
In these final stages of preparation, there are a few aspects of your website design that you should make sure are present before launching your business online.

30 Ecommerce Email Marketing Messages That Boost Sales

email marketing

Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there.

Sending general email blasts isn’t enough to drive engagement anymore. Customers want customized offers and experiences, and they want to feel more connected to brands.

Customers want email, but they want the right kinds of email. As a result, segmenting lists and creating more targeted offers are key to boosting your e-commerce sales.

Here are 30 specific types of campaigns that deserve a place in your email marketing strategy.