The 6 Secrets of Super-Successful Video Marketing

It’s no surprise that video is now an essential part of any successful marketing strategy.

business2community.com recently revealed their Top 6 secrets of super-successful video marketing. Here’s the summary…

1. Focus on stories, not sales

2. Use the first few seconds wisely

3. Target relevant audiences on Facebook

4. Tell your story with and without sounds

5. Include CTA’s

6. Optimize for search

Be sure to read the post here and apply these six video marketing secrets to your next marketing video campaign

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.

We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

As a professional, you can leverage live video to give your personal brand the same kind of lift.

You should strongly consider live video, given that by late 2017 video is expected to make up more than 70% of all traffic on the web.

Here’s how you can get the most out of live video to bolster your brand.

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8 Advanced Tips for YouTube Search Optimization

YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.

Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results.

YouTube videos are everywhere. And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.

The platform is a gold mine, and popular YouTubers like PewDiePie (whose estimated net worth is around $70 million) are outearning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.

Like with Google, part of being discovered on YouTube is how you optimize for search.

YouTube is a red hot tool for search engine power, and you can benefit from using it.

In this article, you’ll learn some of the advanced ways to increase your YouTube search visibility.

Top 10 YouTube Ads In 2016

Checking out the top ad videos is a good way to get a feel for what video ads people are watching, and you can incorporate some of the ideas/styles into your next video – whether it is a sales video, an ad, or a content video!

Can you guess which one topped the list? Find out here

How to Use YouTube Cards in Your Videos

 

Interested in improving your YouTube marketing?

Looking for ways to drive more views or engagement?

Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond.

In this article, you’ll discover how to create and use YouTube cards in your business videos.