Google Analytics, a free tool that we all have at our disposal, but are you using it to the best of its ability? Are you making full use of its features, such as setting conversion goals?
If you’re a small business, then you’ll want to check out this small business guide to Google Analytics. It goes into everything that is Google Analytics, where to look for your most important data, how to understand and interpret the metrics and much more.
But some of the most useful features that Google Analytics has to offer – conversion goals – deserve their own guide because there is much to get into. By creating goals, you can keep better track of your leads, of your conversions and your sales – and in this guide to creating Google Analytics Goals, you can learn exactly how.