How to write an impactful B2B Blog Post

content stratevgy for B2BIf you’re familiar with the technology or industrial sector you’re probably aware that they have a pretty complex sales process. You’ll need to be just as much a consultant and a teacher as you are a salesperson. In today’s marketplace a successful business needs to adopt a different set of skills – that help you to listen, learn and understand your buyers problems.

For sales and marketing to be effective it relies in a big way on content creation. Prospects need validation that you are trustworthy, knowledgeable and an industry authority – all supported by the quality of your content. And with a lack of trust of anything “corporately sourced” the more that this content is shared and endorsed by unbiased third parties the stronger impact it will generate.

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How To Improve Your Content With A Content Audit Template

content auditHere’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful.

So… how is that content working out for you?

Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you need from your content.

Plus, it’ll only take a day or two to complete your content audit with this template.

If you’ve got a 50-page website, use this content audit template to complete the job in less than four hours. Have a 1,500-page site? Give yourself two days.

How to Create Consistently Valuable Content for Your Blog

content writing

Most bloggers start out blogging with an incredible burst of passion, excitement and energy with their blogging, but usually at some point within the first year or two, many bloggers come up against their first bout of blogger burnout. In this episode (and transcript) I share how to make sure you stay fresh and inspired and avoid burn out.

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How to Write User-Oriented Content More Quickly

How to Write Content More QuicklyYour audience is hungry for good content, content that’s relevant to their problems, solves the problems NOW, and isn’t just clickbait.

But they want it consistently. People get upset if they can’t read things on a regular basis.

How do you generate quality content without resorting to clickbait, and do it fast? Keep these six key steps in mind