10 Quick Social Media Marketing Tips

10 must-know social media marketing tips you should consider when rolling out your next social media campaign.Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. Optimize your social media platforms

Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. Track mentions

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.

10 Strategic Tips from Top Experts to Increase Social Media ROI

social medi marketing tipsSocial media is one of the most crucial segments of your brand’s total outreach strategy. Posting daily updates on Facebook, Twitter, Instagram, etc., is now almost rudimentary. In order to truly stand out and grab your target audience’s attention, your business needs to post intelligently and start thinking outside the box. How do you this?[

Simple!

To be the best, you have to learn from the best. Follow industry leading experts and watch as your social numbers go through the roof.

Here are 10 Great Tips from Top Experts from Industry

Types of Social Media Content You Need to Use

social media marketing tipsHave you ever wondered what type of content you should share on social media?

Or where to find content that encourages your audience to like, share, click, and engage?

Like it or not: social media is here to stay.

Without a strong (and diverse) content strategy in place…

You risk falling behind.

Because here’s the reality:

If you don’t serve up what your audience is looking for, your competition will.

Here are 9 awesome types of content you can start using today on social media!

Ask Yourself These 6 Questions Before Starting A Social Media Marketing Campaign

social media planYou may have thought creating your business plan was hard, but your social media marketing campaign needs to be treated with just as much detailed planning and investment as your business plan if you want a return on investment that beats expectations.

Social media has exploded over the last decade and nearly three quarters of the world’s population is online.

Especially the millennial generation that is steadily becoming the largest consumer base there has ever been.

Having the internet at our fingertips has made online shopping more popular than ever with 89% of consumers preferring to shop online.

America has one of the largest social network bases in the world with 67% of citizens having at least one social media account that they regularly log into. It’s no surprise that many online businesses, 87% in fact, are choosing to start social media marketing campaigns to attract more visitors to their site.

Even those sticking to only organic marketing, nearly half of them plan to dabble in paid social media marketing within the next four years.

Seasoned marketing specialists know how important having a detailed plan is to achieving a great return on investment with paid marketing.

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3 Tips To Build Trust on Social Media And Engage More Customers

social medi engagement

Social media provided a level playing field to small businesses and individuals to compete with established brands and make a name for themselves without spending a fortune on their marketing efforts. Over time, the platforms became highly competitive and cluttered.

Today, building trust on social media is an uphill task for new businesses. Not all new ventures can afford to hire the top rated professionals to develop unique messaging. And yet, they have to become a reliable brand on social media to survive and thrive.

When you don’t have deep pockets, time and patience become your best friends. In real life, you consistently need to do genuine work to win the trust of the people. There is no shortcut; you have to be patient, take a stand and sacrifice short term gains to become an authentic voice in society. The same goes for building trust on social media.

No matter what business you are in, there are three things that you must do to become trustworthy on social media:

7 worthwhile ways to automate social media

automate social mediaSocial media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, influencers and even potential investors.

While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with content and sharing content, managing your social media accounts can become a full-time job.

In this article, John share some tools and strategies that he found that help automate social media so he can focus on growing his business. Click here to read how he automate his social media campaign

Incorporating Influencer Marketing Into Your Social Media Strategy

Influencer Marketing

Around 60% of companies increased their influencer marketing budget in 2015, and many will soon begin influencer programs for the first time. While some larger businesses are hiring additional staff to handle influencer activities, this isn’t an option for most brands.

No matter, since influencer engagement is possible for companies of all sizes. And beyond that, it’s a great way to reach new audiences and improve the success of your overall social marketing strategy.

Here are four ways that companies can bring influencer marketing into their social media strategy to create a massive impact for their brand.

How to Find Social Media Micro-influencers for Your Small Business

influencer marketing

Want to promote your small business on a budget?

Have you considered partnering with less famous influencers?

Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.

Discover how to find and connect with micro-influencers who can promote your small business.

How to use hashtags on different social media

hashtags usage

Hashtags is introduced by Twitter in 2007, it has been the source of much confusion in the marketing world. For example, how many hashtags do you use? How long should your hashtags be?

According to TrackMaven analysis over 65,000 post across Facebook, Instagram and Twitter, one of the important takeaways: not all hashtag strategies work the same on every social media network.  Click here to read more