Marketing Weekly Roundup for 6 May 2022

Hello, and welcome to the Weekly Roundup, full of actionable marketing insights, email marketing tips, social media marketing, SEO tips, news, and advice from around the world.

Let’s dive into this week’s marketing roundup before we head into the weekend:

1. Tips To Dominate TikTok
With more than 1 billion users, TikTok surpassed Google in 2021 for being the most visited domain in the world. One chief reason for TikTok’s growth is its efficacy in building a sense of community among users. How well you establish your brand and build relationships with customers will likely depend on how well you use TikTok. Here are some tips to dominate TikTok.

2. 7 Best Ecommerce Fulfillment Services (+ How to Choose One)
Whether you’re starting an eCommerce business or you’ve been selling products for a while, you’ve probably thought about warehousing, shipping, and fulfillment. There are clear benefits to packing and shipping your own orders: it’s flexible and it’s cheap. But if your business is growing quickly and you have the cash on hand to outsource, you may be interested in exploring third-party warehousing and fulfillment services. Here is the review of the 7 best eCommerce fulfillment services so you can find one that will work for you and your online store.
    1. Shopify Fulfillment Network
    2. Rakuten Super Logistics
    3. Fulfillment by Amazon
    4. ShipBob
    5. Red Stag Fulfillment
    6. ShipHero Fulfillment
    7. ShipMonk

3. Why You Should Switch From Sales Funnels To Revenue Funnels
There is a difference between sales funnels and revenue funnels. Manage sales funnels for transactional sales. Manage revenue funnels for customer lifetime value. Discover how to maximize lifetime value for and lifetime revenue from customers.

4. 5 Marketing Strategies That Will Help You Get More Repeat Customers
It’s cheaper and more effective to retain a customer than to chase and secure a new one. It can cost five times more to attract a new customer than upsell a current one. So, let’s look at five marketing strategies you can implement to attract more repeat customers and boost your sales.
    1. Stay in touch with existing customers through SMS marketing
    2. Introduce a loyalty program that rewards returning customers
    3. Keep people coming back to your website with valuable content
    4. Stay active on social media to remain on your customers’ minds
    5. Use retargeting to remind existing customers they love you

5. How to Use Meta Business Suite (Formerly Facebook Business Suite)
The Meta Business Suite is designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles. Discover what it is, everything you can do with the tool, how it can benefit your business, and a quick walkthrough on how to set up your account.

6. A Checklist to Help You Establish Your Brand Identity
Building a strong brand is important if you want your business to survive any economic hardships or Google algorithm whims. However, it takes a lot of time and effort. Here’s your checklist for establishing a memorable brand identity.
    1. Find a Catchy Name
    2. Define Your Visual Identity
    3. Create Your Brand’s Communication Policy
    4. Set up a Solid Monitoring System

7. 25 Email Marketing Best Practices That Too Many People Ignore
4 out of 5 marketers say they’d rather give up social media than email marketing. Many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. Here are 25 of the best practices that too many people ignore.

8. How to Create an Effective Social Media Contest
Running a social media contest can be a great demand generation strategy for marketers. Contests allow you to reach larger audiences, while creating hype around your brand. Best of all, the cost of running a contest is relatively low. This is how you get started with social media contests for small businesses.
    Step 1: Set goals for your social media contest
    Step 2: Determine contest details
    Step 3: Decide where to run your social media contest
    Step 4: Promote your social media contest

9. How to Grow Your Enterprise with Content Marketing
Just like email marketing, you are going to need a solid plan for creating and sending content to your customers. The content itself comes in many forms, including newsletters, blogs, videos, interviews, and case studies. You will also need to know your customers and what content relates best to them, which will affect how your content ranks on search engines and actually gets consumed.

10. The Top Three Ingredients of a Smart B2B2C Marketing Strategy
As a marketer you have to influence business decision-makers and convince them that your product or service is superior to competitors’, offering greater value. You also have to provide sufficient education so they feel comfortable and competent enough to sell the offering to your other target audience – the consumer. To build an effective B2B2C marketing plan:
    1. Build a line of communication between the business and its consumers.
    2. Identify where the greatest area of opportunity exists.
    3. Don’t be afraid to break the mold.

11. What is Growth Marketing?
Growth marketing is a long-term strategic methodology that helps brands achieve sustainable and measurable growth. While other marketing tactics mostly focus on driving traffic and sales, growth marketing using end-to-end funnel optimization takes a data-driven and holistic approach. As a result, consistent growth-oriented digital marketing methods significantly improve brands’ customer retention, satisfaction, and loyalty capabilities.

12. How Is Artificial Intelligence Reshaping The Email Marketing World?
Implementing new technologies has made it easier to reach customers and tailor communications to their specific needs and wants. AI also has begun playing an essential role in helping businesses deliver personalized emails to their customers. Over 90% of businesses are exploring artificial intelligence (AI) for their business requirements. Let’s take look at seven ways AI redefines email marketing and some of its advantages.
    1. Personalize Emails Using Past Behavior
    2. Segment Emails Better With Machine Learning Algorithms
    3. Send Emails At The Right Time Using Predictive Analysis
    4. Creating More Relevant Subject Lines
    5. Accurate Analytics To Understand Results Better
    6. Artificial Intelligence-Powered A/B Testing
    7. Enhance Automated Workflow

13. The Basics of Podcasting and How It Can Grow Your Business
A podcast is an episodic series of audio files containing music, interviews, or other sounds. Podcasts are a great way to provide content to your customers and drive traffic back to your website. They are also a good way to connect with potential customers and get them excited about your brand. Discover the basics of podcasts and how they can be used to grow your business and your brand.

14. 3 Powerful Micro-Conversion Strategies For Paid Social
Conversions are the key KPI when defining the success of direct response campaigns. Micro-conversions have the potential to decrease costs and improve conversion rates. Here are three micro-conversion strategies to consider to drive impact on your next campaign:
    1. Optimize top-of-funnel campaigns for website engagements rather than clicks
    2. Build High-Intent Retargeting Audiences
    3. Capture missed leads

15. New Report Highlights That Instagram Hashtags Don’t Significantly Increase Post Engagement
According to the research by Socialinsider, the number of hashtags an Instagram post does not influence post distribution. Instead, increasing the number of hashtags in your posts can actually reduce the number of impressions they get. This means marketers better focus on creating more quality content that engage with followers instead of adding too many hashtags. 

16. How to Increase Your Product Sales on Amazon Today
Many Amazon sellers struggle with stagnating sales and don’t always have reliable expertise to help them out of a slump. Whether you’re a DIY seller or prefer the help of a growth accelerator agency, focusing on these key areas will help you to increase your product sales on Amazon.
    1. Killer product listings
    2. Advertisement and buy box
    3. Multi-channel marketing
    4. Inventory and product mix

17. How to Craft an Authentic Social Media Presence That Benefits Your Brand
On social media, the pieces of content that go viral for a brand don’t necessarily equal big sales. As a small business, prioritizing authenticity over virality has a better chance of engaging existing and potential customers. These expert-recommended social media tips will help you show up with authenticity and boost engagement among your followers, so you can make more sales.

18. 5 Great Ecommerce Business Tips for 2022
It is now easy to create an online store. You can use eCommerce platforms, such as Shopify and WooCommerce, to quickly build your website. It is, however, not simple to run an eCommerce business. Do not just list your products on your website and wait for sales. Instead, learn how to convert your website visitors and get your customers to come back.
    1.  Improve User Experience
    2.  Increase Your Website Traffic
    3.  Get Social
    4.  Improve Customer Service
    5.  Build Your Email List

19. How to Make Your First Sale on ClickBank: 3 Affiliate Tips From a ClickBank Insider
You’ve heard you can make money with affiliate marketing online, and you’ve been learning about it for a while. Now, after a number of weeks – or maybe even MONTHS – you still don’t really know how to start and take action! In this in-depth case study of what a real, meandering path to success looks like, plus tips on how to get to your first affiliate sale faster.

20. Keyword Research for Ecommerce: A Beginner’s Guide
Search engine optimization can be a deciding factor in the fate of your eCommerce business. High-performance search engine optimization is built on keyword research. Keyword research is the art of better understanding the terminology your potential customers are using to find the products you’re selling. The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimize your site, write your product descriptions, and craft your blog. Here are some steps to take to research keywords for your eCommerce SEO strategy.
        1. Identify your keyword universe
        2. Find niche keywords to win
        3. Create a keyword research process
        4. Build a topic map
        5. Map the different content types
        6. Develop a content calendar

That’s it for this week’s marketing roundup. I hope you like my marketing roundup. If you’d like to suggest your favorite digital marketing content to be considered for an upcoming Weekly roundup, please let me know.


PS: Now anyone can use AWeber to build an audience and business, even if you’re just starting out and haven’t yet started earning an income. Create your free account today:

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