Ecomdash and Visiture worked together to put together this guide of 18 eCommerce startup pitfalls to help eCommerce retailers learn the ropes without costly mistakes.
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Not Choosing the Right Platform
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Using a Marketing Agency Without Prior Marketing Knowledge
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Categorization and Merchandising Mistakes
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Not Buying Customers
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Choosing the Wrong Payment Model
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Thinking Outside of the Box
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Ignoring Customer Complaints
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Getting Discouraged with AdWords and Google Shopping
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Obsessed with Raising Money
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Market Is Too Niche
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Not Using Social Media
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Not Building Email Lists and Collecting Customer Information
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Being Scared to Try Things
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Not A/B Testing or Measuring
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No Retention Strategy
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Poor Value Proposition
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Listening to Too Many People
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Not Being Prepared for the Worst