To turn a website into a profitable marketing channel, you need to implement effective and sustainable marketing tactics. Here are 3 ecommerce techniques that are sustainable, cost-effective and easy to implement to help you increase conversions.
Retargeting Most users need to see your brand five to seven times to remember it, let alone engage with or buy from it. Retargeting has at least ten times higher clickthrough rates than display ads. It’s easy to implement and affordable; you only pay for clicks, and the CPC rates run between one and two dollars.
Email marketing Email marketing can generate no less than $36 for each dollar invested, making it one of the most effective channels for leveraging return visitors and conversions. Such marketing can turn window shoppers into first-time buyers and increase repeat sales among existing customers. Depending on audience size and automation requirements, email marketing can also be affordable.
3. Content Marketing Content marketing generates three-times more leads than outbound marketing, and does so for a 60% lower spend. It involves the strategic use of various types of content to reach specific marketing goals. One of its advantages is that it’s cost effective and easy to understand.
SEO helps your website rank for relevant keywords and attract qualified audiences through search engines. You want to create search-optimized landing pages and blogs optimized for informational keywords. More than 53% of all website traffic comes from organic search, and SEO can bring traffic and leads continuously.
Product or service guides
High-level product or service overviews educate prospects on your offering and help move them from interest to consideration. How-to guides detail the benefits and "how-to"s specific to your offering. They can help improve the user experience for top- to mid-funnel website visitors.
Gated content is another term for downloadable content like whitepapers, ebooks, templates, case studies and so on. It usually appears in the form of pop-ups or prominent calls to action (CTAs) strategically placed on relevant landing pages. To download, the user provides their email address, among other data.
Building a social following through consistent value delivery to your audience is what social media marketing entails. At the same time, it entails communicating with your target audience, expanding your network, and giving people the impression that they are getting to know you or your brand.
However, it can also apply to advertising. Social media advertising is an unique type of advertising with many other advantages. In this case, we’ll focus on Facebook Ads in particular and why they’re such a powerful tool when combined with the right social media marketing campaign.
An Overview of Facebook Ads
Facebook Ads is a pay-per-click (PPC) marketing platform. That stands for ‘Pay Per Click,’ and it essentially means that as an advertiser, you are only charged when someone clicks on your ad. If someone sees your ad but does not click on it, you will not be charged.
Furthermore, it allows you to choose how much you are willing to pay per click, as well as set an upper limit for when you have bottomed out, just like other PPC platforms. This is fantastic because it allows you to work within any budget while also allowing you to choose how much you are willing to pay for each click.If you know your rough ‘CLV’ (Customer Lifetime Value), you should be able to estimate how much each visitor and customer is worth to you over time. You can then be certain that you are only paying that amount!
Even better, if you use CPA – cost per action – you will only be charged when someone likes your page or downloads your app. You are now only paying for new, engaged audiences.
What makes this truly effective is that PPC allows you to target a specific audience. This means you can choose who you want to market to and ensure that only those people see your ads.
You can select this based on all of the information they have provided to Facebook, such as their age, gender, location, hobbies and interests, and more. This way, you can ensure that you are not only paying for new Facebook likes, but that all of the people you are paying for are likely to be interested in reading your posts and purchasing from you!
Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, Mary-Rose Sutton show you how to get yourself set up with your own Facebook ads and create your first ad campaign.
No doubt, you’ve heard enough about the importance of local SEO for small businesses. This is especially true today as more than half of users search for local businesses or services.
But how to launch a local SEO campaign from scratch? Check out this local SEO guide for small businesses.
In this local SEO guide you’ll find basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.
The pursuit of growth is what defines startups. So, why is your startup stagnating? Is it a problem with your product? An issue with your target? Aren’t you solving a problem? Do you have difficulties with your pricing strategy? This is to answer those questions read this 8 hacks to rev up your startup growth:
1. Identify your ideal customer
2. Construct a business model
3. Scale vertically and horizontally
4. Follow a Sustainable Growth Model
5. Try What Works
6. Scale Vertically and Horizontally
7. Invest in Talent And Technology
8. Track Progress And Reiterate
Applying these strategies and you may start seeing your startup grow. Happy growth hacking.
You may think stuffing more keywords into your content puts you on the fast track for ranking in search. But the reality is, black hat tactics like keyword stuffing can actually hurt your site and your traffic. Read on to learn what keyword density is best for your content, and how it can help you avoid costly search penalties.
Finding the most influencing Instagram users for your niche can be a challenging task, especially if you are new at this. The first thing that you have to take into account is the criteria which can be used to determine whether you have picked out the right influencers or not. Second, you have to analyze the kind of influencers your business needs.
Is Social Media Worth Your Time? If you are on this page, you’ve already realized the power of social media. Today small businesses spend more time on social media marketing than they do on website optimization. Now, you, a small business owner or a marketer, might not need an actual website, as you can promote …
Are you still shying away from Facebook ads? Are you setting up ads or boosting posts with no results? This article can help in more than one way!
Obviously, the Alla spend a lot of time on Facebook and a lot of time experimenting with Facebook ads. She look forward to hearing how you’re using Facebook ads to increase your engagement and awareness.
To succeed on social media, you must post relevant, unique content and then do everything in your power to boost engagement. Over the years, the tactics that can give you results have changed. Now in 2018, here are eight social media marketing hacks that all but guarantee results:
Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track.
In this article, Ana outlines the different methods you can use to increase your search results with the use of visual content. She also shows you how to re-optimize your pre-existing content to help with your SEO. Check out the post!
SMS marketing is increasingly becoming an essential core multi-channel marketing channel to target customers. It is also considered as a channel of communication with higher return on investment. The myth that target a specific set of customers, on the go, is not a possibility is busted by the fact that an SMS can not only reach to the target group with very high precision but can also initiate two-way communication with the customer and the company.
Access to data has created even more opportunities, allowing businesses to provide potential buyers and clients with customized recommendations that match their buying habits. Online video chats are another feature, offering customers advice on sizing and other product questions for an extra level of the personalization online buyers want.
All these factors support branding and customer retention, of course. But the problem is that so many other ecommerce sites are using these tools that they’ve become too commonplace to really make an impact.
Happy Sunday! 🙂 I hope you’re having a great weekend! Below are some of the interesting post to read in this week roundup. There are total 20 interesting and helpful articles from various IM Marketers were chosen for this week roundup.
Photoshop is excellent. Photoshop is also expensive for many solopreneurs and small businesses and difficult to get your head around if you’re not serious about your graphic design.
Thankfully, there are alternate software options to Photoshop available that are both easier on the wallet and more accessible to beginners. In fact, not only are these software alternatives better suited for novices, many of the better ones can be found for free.the best free alternatives to Photoshop you should be considering:
Over the past 15 years, Travis Lubinsky has been creating brands and launching e-commerce stores for myself and a handful of clients. As an entrepreneur, he has found success by creating engaging content, building brand awareness and enabling social commerce. This concept has helped him generate over $10 million in sales and has led to many amazing opportunities. After going through the process of building brands and launching e-commerce stores, he has cultivated eight steps to launching a successful e-commerce brand.
An Instagram story takeover is a fun way to introduce yourself to a new audience. It can also allow you to interact with new people and showcase your brand in a new way. Giving your audience a new way to engage with your brand if critical if you want to remain top of mind. Keep reading to find out how an Instagram story takeover can help.
Have you heard of Google’s Mobile-First Index? It’s where Google is going to show different results to people who are using a mobile phone.
Now, some people think that making your website mobile compatible or responsive will solve the problem, but it won’t. If you want to do well with Google’s Mobile-First Index, follow this guide. If you don’t, you may lose some of your search traffic. 🙁
But on the plus side, if you follow the guide your traffic can increase. 🙂
In this post, I’ll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features. It’s generally true that you get what you pay for, and that holds true for SEO tools. The more expensive ones are easier to use, contain more features, and enable you to work more effectively and efficiently.
The e-commerce business industry is experiencing great boost with each passing day. More and more numbers of people are seeking assistance from various e-commerce solutions for all their requirements. With increasing demands of this business style, many people are coming forward and making a plunge. Mentioned below find 20 highly effective e-commerce business success tips from the experts:
You’ve always had an entrepreneurial way of looking at the world, and now it’s finally time to apply that mindset to building your own company.
But despite your drive, and how much you care about your company, you’re not doing as well as you thought you would. You’ve hit a few roadblocks on the way to success, and you’re not entirely sure how to handle them.
Still, the fact is, many companies face these problems. And there are eight habits preventing you — and them — from building a successful company. If you know what they are, you’ll be well on your way to changing things around.
One year ago, Sebastian Beja joined the Organic Traffic Team at Mindvalley as a Senior SEO Specialist. In our conversation, Sebastian walked us through the entire keyword research process Mindvalley used to lift organic traffic from under 14k per month to over 122k.
Proper SEO optimization helps your website in getting better search results along with driving more traffic. If you want to rank your site higher in Search Results the, check out how to do proper On-Page SEO optimization for WordPress site quickly…
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
Now let’s talk about how to know what content topics people want.
Social media can be a lot to take in all at once, especially when you’re just starting out. To help, here’s a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy.
Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn’t mean you need to start a blog to make money online today.
You could opt for a non-blog-starting route. Sure. But if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.
Want to add more video to your content mix? There’s no need to spend hours recording with an expensive camera. Find out how to use free tools to turn blog posts into videos you can share on social media.
Niche marketing is a selling and advertising strategy that focuses on a targeted sector of a market. Instead of marketing to everyone who could benefit from a product or service, a niche marketing strategy focuses exclusively on one group or demographic of potential customers who would most enjoy or benefit from the offerings.
SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further.
By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.
When you’re running an online store, it can be tricky to come up with new email content ideas week after week. After all, you’re already focusing on maintaining your website, fulfilling orders, and providing customer support. The pressure to create a fresh newsletter every week is a lot on top of your existing responsibilities.
That’s why we’re here to help. In this post, we’ll share eight newsletter content ideas that will keep your subscribers interested and engaged while letting you spend less time as an editor and more time as a store owner.
Here is a rounded up a series of great marketing ideas from Instagram experts. I tapped the minds of the leading Instagram bloggers, authors, and leaders of companies that deliver Instagram-specific software services to social media marketers and collected a little goldmine of tips.
I invite you to check out ALL the tips here or simply scroll to take in my favorites, an infographic I titled “11 Hot Instagram Marketing Tips.”
While every business niche and brand experiences unique issues, I’ve found that the following tactics have proven exceptionally useful in terms of taking your site from a stagnant ghost town to a highly trafficked converting machine.
So if you’re not impressed with your current levels of customer conversions and need a jumpstart, try these tips first.
Marc recently implemented a new system that has allowed him to increase my traffic without investing as much of my time towards it. He can now focus on other projects with this extra time and grow his business even more.
How do you learn SEO? By reading? Maybe you follow a few “gurus”?
I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google’s algorithm changes so often that you need to continually test.
So in the spirit of testing, here are 8 SEO experiments you should run this year.
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:
Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.
But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.
What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.
Going into 2018, here’s what your content marketing strategy should and shouldn’t have.
The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.
If you’re in this eCommerce arena, there are a variety of ways to improve your site’s user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.
But in 2018 and beyond, no one is questioning the value of video but now it’s to question what videos should you be making? In this short guide you’ll see three main go-to product video formats and why you need them.
I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.
The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.
Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.
You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.
While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.
Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.
We’ve outlined five Instagram and Facebook video ad examples for you below.
Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.
In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.
Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.
What follows are five content marketing ideas for March 2018.