On-Page SEO in 2017: 5 Ways to Benefit from Google RankBrain & Semantic Search

on page seo tips for 2017Since the Hummingbird update in 2013, Google’s been increasingly leveraging semantic search with the Knowledge Graph, RankBrain, and natural language processing. And if you haven’t thought about adapting your strategy to it yet, now is definitely the time.

In this article on 5 major aspects of semantic search, you’ll learn how semantic search works and what you need (and don’t need) to change in your strategy to grow rankings in 2017.

Here are some of the things you’ll learn in the post:

Should you create pages around keywords, topics, or… neither?

How can you improve your pages’ topical relevance?

Should you still be doing keyword research & targeting in 2017?

How can you leverage the Knowledge Graph to benefit from semantic search?

Click here to read the post On-Page SEO in 2017: How to Optimize for RankBrain and Semantic Search to learn all about semantic search its implications for SEO.

10 Quick Tips for Better Mobile Search Marketing Results

Your mobile search results aren’t that great, right? You notice that the people who find your site via mobile search seem to be more interested in your brand (since they spend more time on it), but there’s a whole lot less of them than desktop users. Or it may be that you have a lot of them, but they quickly bounce off your site after a single page view.

What’s going on here?

Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care.

This article tackles some of the obstacles marketers face with mobile search and how you can optimize your website to beat the odds… Read the rest of the article here.

How To Rank Higher For Your Keywords on Google

SEO (Search Engine Optimization) is very important if you are new in the market and you have a new website. Hence, startups are required to do a lot of analysis before practically doing SEO. The basic facts of SEO remain the same for every industry and slightly differ if you are an E-commerce or a social media website where a bit more attention is required since, on the websites like E-commerce, you need to optimize more of product pages rather than the main landing page because people always search for products on Google and in case of a social media website, you need to have a bit different approach on reaching to your target market through your strong and main keywords.

Build an outstanding website: You need to have a website with initial feedbacks and reviews from your target focus group on the UI/UX part and rest is taken care by doing SEO.

Here are some steps you need to take in order to rank your keyword high in Google..

3 Simple SEO Tips to Boost Your Site to the Top of Google

Are you not ranking at the top of the search results for your most sought after keywords and search phrases? Don’t worry… you aren’t alone. In fact, hundred of millions of sites will never even rank on the first for some of their best keywords.

To help with this process, Zac have laid out three simple and completely actionable SEO tips that you can implement today. If you take the time to implement these methods into your site, you will see a great boost in your search rankings.

Read 3 Simple SEO Tips to Boost Your Site to the Top of Google here

5 Steps to Boost Your Traffic & Rankings with CTR Optimization

If you asked me to name a single most effective SEO hack, I’d say… Click-through rate optimization. Why?

First, a good CTR leads to higher rankings. It’s not just my experience: Google’s said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: “this is the result that people love.”

Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% – and it’s up to you to determine which it will be.

In today’s article on optimizing your search result for clicks, I’m sharing my top 5 tips that will help you boost your SERP CTR – and grow traffic and rankings with this single quick tactic.

Jump to the post to learn how to give your site and SEO boost with CTR optimization – and please let me know what you think in the comments!

Best Kept SEO Secret: How to Get (Highly Targeted) Traffic with Long-Tail Keywords

Long-tails are a mysterious concept in the SEO space. We assume they are just long phrases with hardly any search volume – and yet, somehow, they make up 70% of all search queries.

In today’s post on long-tail keywords, we’ll look at what long-tails really are, how you can easily spot them, and what makes them the single most beneficial keyword type for your SEO campaign.

In the guide, Masha’ll also share 4 steps to find and target long-tails – the simple framework that our SEO team used to double (!) our own organic traffic.

Duplicate content and SEO: The Ultimate Guide

Content duplication is talked about a lot, and I guess we can all agree that you should create unique content for your site’s every page. But…

In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there’re a few identical pages on your site.

In this 7 common types of duplicate content post, you’ll learn some tips on how you can check and protect your site against them. Here are some of the things you’ll learn in the article:

  A quick hack to find content scrapers;

  The safe way to syndicate;

  Common duplication issues with HTTPS sites and pages;

  Which URL parameters can cause duplicate content.

Click here to read 7 Sneaky Types of Duplicate Content That May Be Killing Your SEO

A brief history of SEO

Google has been been around for nearly 20 years, and by now, its ranking algorithm has grown from a relatively simple, easy-to-game system to a complex combination of factors no one fully understands.

In today’s post on the evolution of SEO, Matt Banner, a successful blogger and long-time SEO (and an SEO PowerSuite user ?), shares his take on the changes in SEO and the trends that are likely to arise soon. Here are some of the things you’ll learn in the post:

  How SEO started (hint: it wasn’t Google);

  Which SEO tactics are no longer effective in 2017;

  What techniques are in play now;

  The up and coming SEO trends to get ready for.

Jump right to the post by clicking the link below, and please don’t forget to share your thoughts in the comments!

8 Advanced Tips for YouTube Search Optimization

YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.

Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results.

YouTube videos are everywhere. And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.

The platform is a gold mine, and popular YouTubers like PewDiePie (whose estimated net worth is around $70 million) are outearning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.

Like with Google, part of being discovered on YouTube is how you optimize for search.

YouTube is a red hot tool for search engine power, and you can benefit from using it.

In this article, you’ll learn some of the advanced ways to increase your YouTube search visibility.

19 Actionable SEO Tips to Increase Organic Traffic

Once you get started within an SEO campaign for the first time, you’ll very quickly realise that earning high-quality backlinks is one of the most difficult things to do. Fortunately, this is something that Matthew has had a lot of experience in doing across a wide range of industries.

Assuming like every SEO specialist, you already setup your analytics accounts and website visitors conversions tracking.

Within this huge post, Matthew shared some of his most secret tactics that will not only help you earn more links, but it will show you clever technical SEO tricks, tips on maximising the results of content creation and loads of advice for ensuring that you consistently grow organic traffic.

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