49 Social Media Statistics to Shape Your Marketing Strategy

social media marketing strategySocial media is still changing the landscape of digital marketing.

With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget.

However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers.

Many businesses still aren’t sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts.

Take a look at these 49 social media statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!

Incorporating Influencer Marketing Into Your Social Media Strategy

Around 60% of companies increased their influencer marketing budget in 2015, and many will soon begin influencer programs for the first time. While some larger businesses are hiring additional staff to handle influencer activities, this isn’t an option for most brands.

No matter, since influencer engagement is possible for companies of all sizes. And beyond that, it’s a great way to reach new audiences and improve the success of your overall social marketing strategy.

Here are four ways that companies can bring influencer marketing into their social media strategy to create a massive impact for their brand.

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