Maybe 2 minutes is an exaggeration, but you get the idea. Anyone who’s been trying to make money online for more than 2 minutes would have heard this line repeated ad nauseam – “You need to create your own product!!!” Most marketers worth their salt know that there’s good money to be made by creating […]

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A/B testing (or split testing) is when you compare two or more versions of an email against each other to determine which one performs better with your subscribers.  For instance, you could send two versions of a message to a small percentage of your audience — say, 10% receive one message and another 10% get […]

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