What is A/B testing?

Spread the love

A/B testing (or split testing) is when you compare two or more versions of an email against each other to determine which one performs better with your subscribers. 

For instance, you could send two versions of a message to a small percentage of your audience — say, 10% receive one message and another 10% get the other version. Then, you can send the winning version to the remaining 80% of your list. 

Do this often enough, and you’ll begin to see patterns. Maybe shorter subject lines lead to more opens than longer ones with your audience. Or maybe a big button gets 3x more clicks to your website than hyperlinked text. A/B testing takes the guesswork out of email.

Most email service providers only let you A/B test subject lines. But AWeber’s A/B testing tool is one of the most robust in the industry. You can test:

  • Subject lines
  • Preheader text
  • Email designs and templates
  • Images
  • GIFs
  • Body copy
  • Call-to-action text and placement
  • Background and button color variations
  • Message send time

And…A/B testing is fun! You’ll constantly find new things your subscribers like or don’t like. (In fact, this email is a split test! I tested two different subject lines — one with an emoji, one without — to see which one drove the highest open rate.) Give it a shot!

Click here to download your free AWeber’s Minimalist Marketer’s Guideto Split Testing

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.

Important This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies. Read more here.