A/B testing (or split testing) is when you compare two or more versions of an email against each other to determine which one performs better with your subscribers.  For instance, you could send two versions of a message to a small percentage of your audience — say, 10% receive one message and another 10% get […]

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When it comes to growing your business, there are three things that you need to think about: how you are going to attract new visitors, how you are going to convert new visitors into quality subscribers, and how you are going to leverage your most dedicated subscribers to share your content to attract new audiences. […]

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