Email Marketing

Video Vs Email Marketing - Which Is More Effective?

Video Vs Email Marketing – Which Is More Effective?

Email is the most intimate form of digital marketing, but the video is quickly becoming a competitor. Marketers are wondering which one is better for their business. And also, the importance of online marketing for small businesses is getting higher because of email and video marketing. Email marketing takes a lot of time to plan …

Video Vs Email Marketing – Which Is More Effective? Read More »

What is A/B testing?

A/B testing (or split testing) is when you compare two or more versions of an email against each other to determine which one performs better with your subscribers.  For instance, you could send two versions of a message to a small percentage of your audience — say, 10% receive one message and another 10% get …

What is A/B testing? Read More »

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