The success of email campaigns can be gauged by the number of email open rates. The more number of readers read the email, the greater chances of people taking the desired action. But for this, the readers must be motivated into clicking on the link. The very first thing which any reader will notice is […]

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A/B testing (or split testing) is when you compare two or more versions of an email against each other to determine which one performs better with your subscribers.  For instance, you could send two versions of a message to a small percentage of your audience — say, 10% receive one message and another 10% get […]

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When it comes to growing your business, there are three things that you need to think about: how you are going to attract new visitors, how you are going to convert new visitors into quality subscribers, and how you are going to leverage your most dedicated subscribers to share your content to attract new audiences. […]

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