Finding your niche is one of the baby steps that you have to make for your business. This can be compared to archery—you need to hit the bull’s eye with few arrows as possible.
Once you’ve found your business focus, it’s time to move forward by creating an effective niche marketing process. This is not an easy task, but the benefits are worth the shot.
Here are the basic things that you have to remember in your niche marketing strategy:
Blogging puts you as an industry expert
If you’re a smart business owner, you’ll consider having a blog. Setting up a blog can be done in just few minutes, but maintenance will probably take days. Consider these factors once you’ve started making your blog.
- Always create better content. Keep in mind that your clients won’t spend too much time mulling over products and services. Once they see something flawed in your blog, they’ll leave. It’s always important to have astounding content. You may need to hire a professional writer, or you should at least learn more about the writing industry.
- Submit at least 1 post a day. An inactive blog isn’t a good investment. Now that you’ve created a business blog, you should continue making posts. Having one informational post per day is better than nothing at all. In this way, your clients will learn more things about your services.
- Connect to the blogosphere. The blogosphere is the gigantic concentration of blogs in the Internet. By connecting to the blogosphere, you can expand your business without spending a dime. You have to monitor other bloggers. Additionally, you can also leave helpful comments in their blogs.
As your blog continues to grow, your clients will—gradually—recognize you as an industry expert. This will increase your level of professionalism.
Send out newsletters (smartly)
Newsletters aren’t new in niche marketing; in fact, they have been around for quite some time already. Only the newsletter strategies change every now and then.
By writing newsletters, you’re raising awareness for your business. You can churn out a 300-word newsletter—complete with useful subheads and professional data. As much as possible, avoid the temptation to write long newsletters; people just don’t have the time for too much information.
You must also send newsletters smartly. Watch out for these pitfalls:
- Automatic senders. While it’s good to use an automatic sender program, most clients get annoyed with it. They can actually feel if the newsletter is ‘robotically sent,’ and they may turn away from your business. As much as possible, avoid using automated programs. If this can’t be avoided, you can just send a personal email to your clients to signify that you respect their time.
- Frequency of sending. You can’t send a barrage of ten newsletters in just a week. This will make your clients irate, and they may unsubscribe from your list. This is a common mistake of business owners. As a rule of thumb, you can just send one newsletter per week. Increase the frequency as your business grows.
- Weak content. Does your newsletter include riveting questions? Do you tickle the clients’ senses by adding good images? These are some of the things you can do to make your newsletter ‘smart.’ Keep doing it, and you will soon catch the attention of your clients. Don’t settle for weak newsletter content.
Start speaking at seminars
Seminars are good ways to boost your niche value. Scheduling seminars can be costly, especially if you’ll pick commercial places. However, presenting your business ideals to people can help bring in more clients.
You can keep these things in mind before scheduling a seminar:
- Your presentation materials. Prior to the actual seminar, you’ll have lots of time to prepare. You should spend time in making effective presentation materials. Are your materials reliable and backed up by official research? Do you have entertaining images or videos? These are just some of the useful questions that you need to answer about your materials.
- Venue and scheduling process. A typical venue usually holds two or more seminars in any given day. If the venue is inexpensive, you should expect for a tighter schedule and shorter speaking time. It’s also important to research ahead of time.
As a business owner, you must understand that niche marketing is a continuous process. One strategy may no longer be effective in the coming years—so you must improvise. Just do your research, and always stay few steps ahead of the competition.