Search engine optimization can be a complicated process, but every year, more tools and options are added to help simplify and streamline your efforts. The right tools can transform your strategy, and as such, it's worth keeping track of the latest tool additions as you look to learn more about what people are searching for, and how you can create content to align with those behaviors. PageTraffic has compiled 12 of the latest and hottest SEO tools that you can try in the infographic below: