Effective SEO Strategies for 2023


In this article, we will explore the most effective SEO strategies that are currently yielding exceptional results in 2023. These strategies have been personally implemented to grow a website from scratch to over 400,000 monthly visitors and attain top rankings for highly competitive keywords. Let's dive into these powerful tactics that can help you achieve remarkable success in the dynamic world of SEO.

Curated Collections: Organizing Information for Added Value

  • Curated collections involve gathering scattered information from the internet and presenting it in a consolidated manner on your website.
  • By creating curated lists of startups, statistics, or other relevant content, you offer valuable insights to your audience.
  • This strategy is beneficial as you don't necessarily need expert writers; anyone willing to curate existing information can add value.
  • Curated collections rank well for niche keywords and help attract targeted traffic.

Reverse Outreach: Attracting Backlinks Naturally

  • Backlinks remain a crucial ranking factor, and reverse outreach is an effective method to earn them organically.
  • Instead of sending outreach emails, identify what bloggers and journalists are searching for and provide them with relevant, valuable content.
  • This approach encourages content creators to link to your site, resulting in authoritative and trustworthy backlinks.

Bottom of the Funnel Content: Targeting Ready-to-Buy Users

  • While top-of-the-funnel content is essential for informational searches, bottom-of-the-funnel content targets users ready to make a purchase.
  • Focus on keywords like “Trend spotting software” or “Google Trends alternatives” to attract users actively seeking solutions.
  • Although these keywords may have lower search volumes, they have less competition, making it easier to rank.

AI Proof Content: Providing Unique Insights

  • In the era of AI-generated content, focus on keywords that require human analysis and expertise to provide unique insights.
  • Avoid keywords that AI can easily cover with generic content; instead, emphasize the “why” aspects that demand human creativity.
  • By offering in-depth analysis and connecting seemingly unrelated information, you create valuable, irreplaceable content.

Ride the Wave: Capitalize on Trending Keywords

  • Target trending keywords with the potential to become popular but are not yet highly competitive.
  • This strategy is particularly useful for websites with limited authority, as it allows you to gain an advantage over established keywords.
  • Utilize tools like “Exploding Topics” to identify emerging trends before they become saturated.

Time to Value: Prioritizing Quick Information Delivery

  • Improve user experience by reducing the time to value on your website pages.
  • Provide concise, clear content that allows users to find what they need quickly.
  • Minimize lengthy introductions and unnecessary filler content to engage users instantly.


Implementing these effective SEO strategies can significantly enhance your website's performance, drive more traffic, and improve rankings. From curated collections and reverse outreach to bottom-of-the-funnel content and time to value optimization, each tactic plays a crucial role in achieving online success in 2023. Stay ahead of the competition and leverage these strategies to unlock the full potential of your website's SEO.


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