To determine which website ranks higher in Google Maps, Google uses many ranking factors.
While there are a lot of factors to consider and many things to do, most of them you can do yourself or have your assistant do them.
99MediaLab share their 32 steps in this infographic will help you to understand and know exactly what steps you can take to rank your business higher on Google Maps.
Here are the 32 steps to you need to take to help you to rank higher for your local small business on Google Maps.
- Well-designed desktop website
- Mobile Responsive Website
- Blog integration
- Business address and phone number in the header and footer
- Customer reviews and testimonials
- Contact page
- Redirect non-www to www and vice-versa
- Keyword research
- Content – Have unique, original and high-quality content on all the pages
- Map keywords with different pages
- Clean URL for every page
- Unique Meta Titles for every page using keywords
- Unique meta description for every page using keywords
- Heading tags
- Alt tags
- Schema.org integration
- Internal linking
- Facebook business page
- Add physical address on your Facebook page
- Google Places page
- Address on Google places
- Website on Google places
- Categories on Google places
- Pictures and images on Google places
- Introduction or About us on Google places
- Business hours on Google places
- Yelp Business Page
- Other local directories
- Get reviews on Google places
- Respond to reviews
- Google search console
- Google Analytics