We often hear that local SEO is a distinct discipline that has little to do with traditional, non-local campaigns. Or is it?.. For today’s post, Masha has analyzed several local SEO studies to figure out the key factors in Google’s local algorithm. Some of those were… unexpected to say the least.
In this guide, Masha has put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in her tips for getting each factor right.
Read this Local Seo Cheat Sheet here
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014. Mobile optimization keeps evolving, and it happens fast. At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. It’s difficult to implement Google AMP and you’re not sure if it’s worthwhile spending that time. In this article, we’ll be taking a look at exactly what Google AMP is. We’ll find out if we need it or not, how to easily implement it the right way and if it’s really good, or just another Google attempt to monopolize itself over the web:
Discover all the reasons why startups fail at SEO. Learn from the others’ experience. Find out the best examples of startups SEO failures and find out how you can get better from today’s article. In addition, learn what makes a startup successful.
It’s filled with peppery examples, appealing explanations, and strong SEO solutions.
Selling to the Wrong Customers Profile Will Kill Your Startup
Believe SEO Is Just a One Time Thing Will Make You Lose 92% of Your Audience
Not Scaling Your Results Gets You Only 50% of Your Goals
Ungrounded Overconfidence Will Leave You Stuck in the Pivot Phase
Not Knowing Your Target Will Bring Higher Costs and Fewer Users
Choosing an SEO Company That Will Rank You First in One Week Will Tank Your Ranks Definitively
Having a Slow Loading Website with Bad User Experience Can Decrease Conversions by 100%
Targeting Misleading Keywords Will Bring Zero Traffic to Your Website
Not Using Marketing Tools Won’t Bring You SEO Opportunities
Using Old School SEO Techniques Will Get You a Google Penalty
Building Low-Quality Links Gets You 25% Search Visibility Fall
Over-Optimizing Anchor Texts Sends an Alarm Signal to Google
Not Adapting Your SEO Strategy to the Evolving Industry Will Crash You
Having Unrealistic Timeframe and Budget Means Game Over
Poor Content Investment Makes You Lose More Than 67% Leads
Writing Low-Quality Content for Another Purpose Won’t Bring You Any Leads
Read the 16 Reasons Why Startups Fail at SEO and How They Can Recover
Content Curation is a well known Content Marketing technique. When done correctly, content curation gives a personal and relevant perspective to each published blog post.
What is Content Marketing?
But, can Content Curation Boost your Google Rankings? As matter of fact, it can. Big time. The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.
And below you can find some case studies that prove exactly that. In these 11 content curation examples will show you how content curation can improve your SEO strategy and results.
You will find out how to curate other people’s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.
Why SEO is at the Core of Content Marketing
Long tail keywords SEO strategy is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we used it properly to see direct results.
Following this well-detailed keywords seo guide, you can improve your long tails keyword strategy for the all mighty number one position in Google: Is the Long-Tail Keywords Technique Still a Valid SEO Strategy?
How Can the Long Tail Keywords Technique Help You in SEO?
Long-Tail Keywords Techniques That Will Boost Your Seo Strategy:
1. Understand Your Target Audience
2. Research Long-Tail Keywords
3. Make Breath-Catching Headlines
4. Create Intros Rich in Natural Keywords
5. Use Subtitles with Longer Keyword Variations
6. Optimize Your Content for Users
Read the full post of Is the Long-Tail Keywords Strategy Still a Valid SEO Technique for 2017? here
If you tried to rank a site in Google at least once, you know what a pain competitors can be. Often, you can’t even figure out why on earth they are ranking for your target keywords when their content is just ‘meh’…
Here are some of the things you’ll learn how to do in the article:
• Identify your major organic competitors (it may not be as easy as you think!);
• Uncover what makes them rank high;
• Use competitor analysis to find brilliant link opportunities.
When Google recently announced that backlinks remain one of their top 3 ranking signals, many people were surprised.
No links=no rankings.
More links=higher rankings.
(It’s really that simple)
Link building tactics that worked back in the day may not work in 2017.
In this guide he’ll show you how to build links the right way in 2017 (and beyond).
Specifically, you’ll learn:
-His 3 favorite link building strategies for 2017 (with step-by-step instructions)
-The 4 types of content that generate the most backlinks (based on industry data and my own real-world experience)
-A bunch of advanced link building “pro tips” that you can implement right away
-4 new case studies that I’ve never shared anywhere before
-Lots more cool stuff
Since the Hummingbird update in 2013, Google’s been increasingly leveraging semantic search with the Knowledge Graph, RankBrain, and natural language processing. And if you haven’t thought about adapting your strategy to it yet, now is definitely the time.
In this article on 5 major aspects of semantic search, you’ll learn how semantic search works and what you need (and don’t need) to change in your strategy to grow rankings in 2017.
Here are some of the things you’ll learn in the post:
• Should you create pages around keywords, topics, or… neither?
• How can you improve your pages’ topical relevance?
• Should you still be doing keyword research & targeting in 2017?
• How can you leverage the Knowledge Graph to benefit from semantic search?
Click here to read the post On-Page SEO in 2017: How to Optimize for RankBrain and Semantic Search to learn all about semantic search its implications for SEO.