Local SEO Cheat Sheet : 10 Local Ranking Signals to Help Your Business Rank on Google

10 Local Ranking Signals to Help Your Business Rank on GoogleWe often hear that local SEO is a distinct discipline that has little to do with traditional, non-local campaigns. Or is it?.. For today’s post, Masha has analyzed several local SEO studies to figure out the key factors in Google’s local algorithm. Some of those were… unexpected to say the least.

In this guide, Masha has put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in her tips for getting each factor right.

Read this Local Seo Cheat Sheet here

Content Marketing And Seo : How To Use Keywords Correctly

seo tips for content marketing

Content marketing is a powerful and effective tool for engaging new customers, retaining the current ones and strengthen the communication line of your company. The more useful information your reader will get, the higher chances he will return to your website again and again. So how SEO-oriented content allures clients and turns them into loyal customers?

Content marketing is widely used in SEO. And your main function with it is building a long-term content plan for your website. It involves a close collaboration with copywriters who are provided with thorough terms of reference with a specification of the main points for the texts structuring of as well as the frequency of content updates.

Tips On Keywords Density And Content Length

Tips On Keywords Density And Content LengthSEO for texts means a smart and elaborated search and use of keywords. Before optimizing your texts for search engines be aware of Fred, the update that was recently rolled out by Google to deal with spamming in articles.
5-6 keywords are enough for one article. In such a way you won’t ruin your texts smooth flow and value. Though, this number is approximate and may vary.
When it comes to the content length, there is no limit for it. It merely depends on your goals and needs. According to the latest research, the content that goes viral and becomes the most popular with the public contains around 1000 words and more.
The thing you should remember is keeping all the vital information as closer as possible to the beginning of an article. This is good not only for the search engines, but for people. It’s simple – readers do not actually read the article from A to Z, they just scan it and understand if it’s worth reading. So, if you will not hook up your reader with the first paragraphs, they will bounce.

The next trick concerns the smooth keywords stuffing. If you have an article of 1000 words you can use each keywords 4-5 times per article, still, if your articles are small there is got to be a balance – not more than 5% of keywords in relation to the main text.

Where to put keywords in your texts?

When you already have a prepared list of keywords, the next step is to get a clue how to use them efficiently. Because correct optimization of articles hinges on that. So here are the best places to put your keywords:

  • Meta tags. It concerns <title> and <description> tags that should be written for the every single page on your website. There is also a <keyword> tags but there is no need to write it, since search engines will not only miss them out, but degrade you for them.
  • Titles and subtitles. You should clearly understand that titles and subtitles should be tagged <h1> and <h2> accordingly. Otherwise search engines will take them as a simple text. Do not overlook this essential part when optimizing your articles.
  • Website content. Definitely, articles, news, landing pages of your website should contain keywords. With their help your readers find you.
  • Descriptions of internal and external links. You can also use backlinks especially when an authoritative resource refers to your website.
  • Images descriptions. Many people do it wrong and fail. Every image you describe represents the next step to rankings and traffic increase.

It’s not so long ago that websites’ owners acted extremely clumsy. They just stuffed their texts with a bunch of keywords – the more keywords they put, the better rankings they got. Did that method work? Surprisingly, it did. For some time at least. Does it work now? Definitely, no. And the reason is that search engines are getting better and smarter, so such naive tricks just die out.

4 Mistakes People Do When Using Keywords

4 keywords mistakes people makeThese are the most widespread mistakes people do when trying to optimize their texts for search engines. Keep reading to reveal and avoid these mistakes.

1. Poorly assembled semantic core

Semantic core is an important thing and if it is done wrong it might ruin the entire SEO. You will end up with untargeted traffic that gives nothing but disappointment.

It usually happens when a website owner ignores the services of an SEO expert and builds a semantic core by himself. No wonder that he is a fool for pains and perhaps he will never again turn to SEO assuming it useless.

2. Single-rooted keywords in one text

Search engines will count them as a spam. It goes without saying that people will just not read articles that are overstuffed with keywords. And those ones who know what stands for optimization for search engines will just leave your site and hardly ever come back lately. A great many of keywords tell your readers that the profit is the only things that matters for you.

3. Overuse of keywords in bold

Now it’s time to check some points of your on-page optimization. There is one tricky thing about putting words and phrases in bold. The matter is that you can make your text bold with two different tags: <b> and <strong>. And while the first one has purely decorative function, the second one serves to tell search engines about significance of the word or phrase in bold, it makes an accent on them. Of course, if you put few keywords in bold, it will play for you. Though, when you overuse bold, search engines get it as a spam and shady tactic for higher rankings.

4. Wrong keywords distribution

Keep in mind that when a person searches something in the Internet he wants to find exactly what he is looking for. So if you want to place any irrelevant keyword on every single page of your website, it’s a bad idea. Because if the user will come to your website with his enquiry and will not find what he wants he will just close and forget this site. That’s it. Don’t forget that keywords mission is to help your customers find you get what they are looking for.

Original Source: Link Management

13 Tactics to Build Inbound Links for Your Online Store

Google does not count the links to your website only. The algorithm focuses heavily on link quality rather than quantity. This means that earning high quality links from sites with high domain ratings in your niche vertical are much more effective in increasing your organic search results than near anything else. Earning link backs from a large number of low quality, low domain rating sites that have nothing to do with your industry can in fact hurt your SEO. You need a strategy to earn you those inbound links from high quality sites. In fact, to make this work, you’ll need a two things: High quality content An ever growing network of supporters How you create and build those two thing are up to you, but the following XY steps will help you get you started, give you ideas and begin earning you more traffic, more trust and ultimately more sales for less ad spend. Click here to read 13 Tactics to Build Inbound Links for Your Online Store

 

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014. Mobile optimization keeps evolving, and it happens fast. At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. It’s difficult to implement Google AMP and you’re not sure if it’s worthwhile spending that time. In this article, we’ll be taking a look at exactly what Google AMP is. We’ll find out if we need it or not, how to easily implement it the right way and if it’s really good, or just another Google attempt to monopolize itself over the web:

Why Startups Fail at SEO

seo tips for startupsDiscover all the reasons why startups fail at SEO. Learn from the others’ experience. Find out the best examples of startups SEO failures and find out how you can get better from today’s article. In addition, learn what makes a startup successful.

It’s filled with peppery examples, appealing explanations, and strong SEO solutions.

  1. Selling to the Wrong Customers Profile Will Kill Your Startup

  2. Believe SEO Is Just a One Time Thing Will Make You Lose 92% of Your Audience

  3. Not Scaling Your Results Gets You Only 50% of Your Goals

  4. Ungrounded Overconfidence Will Leave You Stuck in the Pivot Phase

  5. Not Knowing Your Target Will Bring Higher Costs and Fewer Users

  6. Choosing an SEO Company That Will Rank You First in One Week Will Tank Your Ranks Definitively

  7. Having a Slow Loading Website with Bad User Experience Can Decrease Conversions by 100%

  8. Targeting Misleading Keywords Will Bring Zero Traffic to Your Website

  9. Not Using Marketing Tools Won’t Bring You SEO Opportunities

  10. Using Old School SEO Techniques Will Get You a Google Penalty

  11. Building Low-Quality Links Gets You 25% Search Visibility Fall

  12. Over-Optimizing Anchor Texts Sends an Alarm Signal to Google 

  13. Not Adapting Your SEO Strategy to the Evolving Industry Will Crash You

  14. Having Unrealistic Timeframe and Budget Means Game Over

  15. Poor Content Investment Makes You Lose More Than 67% Leads

  16. Writing Low-Quality Content for Another Purpose Won’t Bring You Any Leads

Read the 16 Reasons Why Startups Fail at SEO and How They Can Recover

Content Curation for SEO

how to make content curation workContent Curation is a well known Content Marketing technique. When done correctly, content curation gives a personal and relevant perspective to each published blog post.

What is Content Marketing?

But, can Content Curation Boost your Google Rankings? As matter of fact, it can. Big time. The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.

And below you can find some case studies that prove exactly that. In these 11 content curation examples will show you how content curation can improve your SEO strategy and results.

You will find out how to curate other people’s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.

Click here to read Is Content Curation Good for SEO? 11 Examples That Prove So

Why SEO is at the Core of Content Marketing

 

 

Is Long Tail Keywords SEO Strategy Still Valid for 2017?

Is Long Tail Keyword still working for seo?Long tail  keywords SEO strategy is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we used it properly to see direct results.

Following this well-detailed keywords seo guide, you can improve your long tails keyword strategy for the all mighty number one position in Google: Is the Long-Tail Keywords Technique Still a Valid SEO Strategy?

How Can the Long Tail Keywords Technique Help You in SEO?

Long-Tail Keywords Techniques That Will Boost Your Seo Strategy:

1. Understand Your Target Audience
2. Research Long-Tail Keywords
3. Make Breath-Catching Headlines
4. Create Intros Rich in Natural Keywords
5. Use Subtitles with Longer Keyword Variations
6. Optimize Your Content for Users

Read the full post of Is the Long-Tail Keywords Strategy Still a Valid SEO Technique for 2017? here

5 Steps to SEO Competitive Research & Analysis

Full Guide to Competitive Research and Analysis for SEOsIf you tried to rank a site in Google at least once, you know what a pain competitors can be. Often, you can’t even figure out why on earth they are ranking for your target keywords when their content is just ‘meh’…

If you ever had similar thoughts, today’s post is for you. In it, you’ll learn 5 Steps to SEO Competitive Research & Analysis.

Here are some of the things you’ll learn how to do in the article:

  Identify your major organic competitors (it may not be as easy as you think!);

  Uncover what makes them rank high;

  Use competitor analysis to find brilliant link opportunities.

Click here to read the Full Guide to Competitive Research and Analysis for SEOs

Link Building for SEO: The Definitive Guide

how to build your backlinksWhen Google recently announced that backlinks remain one of their top 3 ranking signals, many people were surprised.

No links=no rankings.

More links=higher rankings.

(It’s really that simple)

That said:

Link building tactics that worked back in the day may not work in 2017.

That’s why Brian Dean release his latest SEO guide — Link Building: The Definitive Guide.

You can check out the new link building guide right here.

In this guide he’ll show you how to build links the right way in 2017 (and beyond).

Specifically, you’ll learn:

-His 3 favorite link building strategies for 2017 (with step-by-step instructions)

-The 4 types of content that generate the most backlinks (based on industry data and my own real-world experience)

-A bunch of advanced link building “pro tips” that you can implement right away

-4 new case studies that I’ve never shared anywhere before

-Lots more cool stuff

Read the new backlinks building guide here.

On-Page SEO in 2017: 5 Ways to Benefit from Google RankBrain & Semantic Search

on page seo tips for 2017Since the Hummingbird update in 2013, Google’s been increasingly leveraging semantic search with the Knowledge Graph, RankBrain, and natural language processing. And if you haven’t thought about adapting your strategy to it yet, now is definitely the time.

In this article on 5 major aspects of semantic search, you’ll learn how semantic search works and what you need (and don’t need) to change in your strategy to grow rankings in 2017.

Here are some of the things you’ll learn in the post:

Should you create pages around keywords, topics, or… neither?

How can you improve your pages’ topical relevance?

Should you still be doing keyword research & targeting in 2017?

How can you leverage the Knowledge Graph to benefit from semantic search?

Click here to read the post On-Page SEO in 2017: How to Optimize for RankBrain and Semantic Search to learn all about semantic search its implications for SEO.