3 Website Marketing Strategies Proven to Increase Conversions

To turn a website into a profitable marketing channel, you need to implement effective and sustainable marketing tactics. Here are 3 ecommerce techniques that are sustainable, cost-effective and easy to implement to help you increase conversions.

  1. Retargeting
    Most users need to see your brand five to seven times to remember it, let alone engage with or buy from it. Retargeting has at least ten times higher clickthrough rates than display ads. It’s easy to implement and affordable; you only pay for clicks, and the CPC rates run between one and two dollars.
  1. Email marketing
    Email marketing can generate no less than $36 for each dollar invested, making it one of the most effective channels for leveraging return visitors and conversions. Such marketing can turn window shoppers into first-time buyers and increase repeat sales among existing customers. Depending on audience size and automation requirements, email marketing can also be affordable.

3. Content Marketing
Content marketing generates three-times more leads than outbound marketing, and does so for a 60% lower spend. It involves the strategic use of various types of content to reach specific marketing goals. One of its advantages is that it’s cost effective and easy to understand.

SEO content
SEO helps your website rank for relevant keywords and attract qualified audiences through search engines. You want to create search-optimized landing pages and blogs optimized for informational keywords. More than 53% of all website traffic comes from organic search, and SEO can bring traffic and leads continuously.

Product or service guides
High-level product or service overviews educate prospects on your offering and help move them from interest to consideration. How-to guides detail the benefits and "how-to"s specific to your offering. They can help improve the user experience for top- to mid-funnel website visitors.

Gated content
Gated content is another term for downloadable content like whitepapers, ebooks, templates, case studies and so on. It usually appears in the form of pop-ups or prominent calls to action (CTAs) strategically placed on relevant landing pages. To download, the user provides their email address, among other data.

Read on here

Weekly Round Up For 3 December 2017

  1. 5 Steps To Start Your Own 7 Figure eCommerce Business

    Here, we’ll look at five steps to running a successful eCommerce company that every budding entrepreneur should know before they jump onto the web.

    https://toonchooi.com/t/read/5-steps-start-7-figure-ecommerce-business/

2. How And Why To Schedule Your Social Media Updates In Advance

To make sure you achieve the best results on social media without eating up almost all your time, scheduling tools are a gift from heaven. And here are 7 tools that will help you achieve the best results with a minimum of time investment.

https://toonchooi.com/t/read/schedule-social-media-updates-advance/

3. How To Sell With Instagram Shoppable Posts

Instagram has been busy adding Instagram shoppable posts to its docket, and it could benefit your digital brand.

Instagram shoppable posts allow you to sell your products with minimal effort and provides an easy way for consumers to purchase.

https://toonchooi.com/t/read/sell-instagram-shoppable-posts/

4. 15 Email Marketing Best Practices That Will Maximize Returns

Want to make the most of your email marketing?
I’ll show you how with these 15 best email marketing practices.

https://toonchooi.com/t/read/15-email-marketing-best-practices-will-maximize-returns

5. The Seven Deadly Sins of Content Marketing

Content marketing can be one of the most effective ways to change audience behavior and move the needle on business objectives—but it can also easily fall flat. That’s why it’s more important than ever for marketers to develop clear objectives and strategies for their campaigns and avoid what I call the Seven Deadly Sins of Content Marketing.

https://toonchooi.com/t/read/seven-deadly-sins-content-marketing/

6. 10 Ways To Build An Actionable Content Marketing Strategy To Boost Conversion Rates

This blog post discusses how a marketer can use Content Marketing and build a strategy to improve their Conversion Rate. The most interesting part of the post is how Content is woven into each and every stage of Consumer’s lifecycle. Content can guide a consumer from the start to the end of their lifecycle. One can attract, convert and retain customers with the help of Content.

http://shwit.us/10-actionable-content-marketing-strategy

7. Five Surefire Tips To Creating Engaging Marketing Content

In this guest post, principal of management consultancy Byronvale, Stephen Barnes , says the marketing model’s been tipped on its head and offers his top tips to draw more customers to your brand…

https://toonchooi.com/t/read/five-surefire-tips-to-creating-engaging-marketing-content/

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

https://toonchooi.com/t/read/15-seo-statistics-2018/

Digital marketing is a constantly evolving industry. Even the books published on this topic go out of date before they hit the stands. So, running to a bookstore to learn more about marketing is not going to help. The best way is to subscribe to the leading blogs in the industry.

If you’re a digital marketer looking to grow your knowledge of email marketing, here are the best blogs you should be reading right now.

https://toonchooi.com/t/read/10-best-email-marketing-blogs-reading-right-now/

10. 7 Strategies For Getting Video Marketing Right In 2018

Here are 10 strategies that should be a driving force behind your video marketing efforts throughout the coming year.

http://shwit.us/7-video-marketing-strategies

Keyword Research Is the Biggest Predictor of SEO Success. If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is always changing.

https://toonchooi.com/t/read/best-seos-know-keyword-research/

12. 10 Steps to Build a Content Marketing Strategy (and Execute) in 2018

Each part of your content marketing strategy has its own unique nuances and details that you won’t want to miss. So, let’s look at each part of the process, see what our Skillshare experts have to say, and I’ll be adding my own expertise along the way.

https://toonchooi.com/t/read/10-steps-to-build-a-content-marketing-strategy-and-execute-in-2018/

Weekly Round Up For 8 October 2017

Here are this week internet marketing roundup for 8 October 2017:

  1. Local SEO Cheat Sheet: 10 Local Ranking Signals to Help Your Business Rank on Google

    In this guide, a list of 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and some tips for getting each factor right.
    https://toonchooi.com/t/read/local-seo-cheat-sheet/

2. 8 Blog Post Ideas You Can Write And Publish Today
In this article, You’ll learn 8 blog post ideas for various types of posts that you will be able to create, even if your creativity is on holiday, you have a mild version of writer’s block, or you simply are in a hurry and all other ideas you can come up with will take more time to research and create.
https://toonchooi.com/t/read/8-blog-post-ideas-can-write-publish-today/

3. How to Get 7 Times More Twitter Traffic
Want to learn how I increased traffic from Twitter by 7 multiples? Try this ONE simple Twitter marketing tip.
http://imtips.review/how-to-get-7-times-more-twitter-traffic/

4. 10 Quick Social Media Marketing Tips
Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.
https://toonchooi.com/t/10-quick-social-media-marketing-tips/

5. The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable
Social media marketing has been on the minds of marketers since the rise of Facebook and Twitter more than a decade ago, but its most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Let’s explore what, exactly, a social media strategy needs to become profitable.
http://imtips.review/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/

6. 10 Conversion-Sabotaging Mistakes Killing Your Campaigns

Increasing conversions isn’t easy because there’s so many different variables. In reality, there are probably several reasons. A perfect storm of conversion mistakes, all coming together at exactly the wrong time.

Here are ten of the most common to watch out for (and how to fix them ASAP).
http://shwit.us/10-conversion-sabotaging-mistakes
7. A Practical Guide to the 10 Most Important Online Promotion Activities in 2017
This article is written to help online entrepreneurs sharpen their marketing strategies for both B2B and B2C businesses. It contains a list of 10 current promotional trends, that will help you to engage your customers and convince them to buy from you.
http://shwit.us/online-promotion-activities
8. How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI
As an e-commerce store owner, you want more e-commerce sales – as does everyone. Below are some of the most reliable e-commerce SEO strategies for you to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign.
http://shwit.us/e-commerce-seo-strategy
9. The Best Free Business Email Services
Email marketing is one of the best ways business owners can engage customers. Here are five of the best free business email services available.
https://toonchooi.com/t/read/best-free-business-email-services/
10. 15 Email Ideas You Should Send to Your Subscribers (Without Boring Them To Death)
Sending newsletters should become part of your regular routine – even if your email list is still small. So, here are 15 ideas for what you can send in your email newsletter.
http://imtips.review/15-email-ideas-you-should-send-to-your-subscribers/

11. How to Do Content Marketing With $0

When Neil Patel started his first business, he didn’t have much money. The only way he could compete as a 16 year old was through content marketing.if you want to learn how to do content marketing without spending a dollar, here’s how.

https://toonchooi.com/t/read/content-marketing-0/

12. 8 Instagram Tools to Boost Your eCommerce Sales

With over 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram?
Here are some of the best Instagram tools for your eCommerce business growth:
http://shwit.us/instagram-tools-boost-ecommerce-sales
13. Boost Your Online Sales With These 4 Ecommerce Tools
There are tons of marketing tools in the market that can help your eCommerce store to boost sales and generate more revenue. All you need to do is to compare your options and make a final decision on which ones can help you reach your business goals.
Below are 4 ecommerce tools that can help you boost your online sales.
https://toonchooi.com/t/read/boost-online-sales-4-ecommerce-tools/
14. How to Rapidly Create Branded Graphics to Promote Your Content
In this article, you’ll discover how to quickly create consistently branded graphics for multiple social media channels at one time.
http://shwit.us/create-branded-graphics
15. 5 steps to developing a killer marketing strategy
We delve into how conceptualising a marketing plan can have a little bit of both – intuition and planning, to help one define their business goals and navigate a path to achieve them. Read these 5 marketing strategy:
http://imtips.review/9xnpo/
16. 82 Content Marketing Tools to Make Your Life Easier
A content marketing campaign is far more likely to be profitable when you have a solid plan and the right tools for the job.Here’s a list of 82 content marketing tools that will make your life easier and more productive.
https://toonchooi.com/t/read/82-content-marketing-tools-make-life-easier/
17. Guide to Marketing Your Local Business
What is killing local businesses isn’t the existence of the Internet; it’s their lack of willingness or know-how to implement effective local digital marketing. Today we’re going to try to resolve this.
https://toonchooi.com/t/read/guide-marketing-local-business/
18. 4 Strategies to Earn High Quality Links for Your Content

By committing to earning instead of building, you no longer have to worry about Google’s constant algorithm updates affecting your ranking. Because, at the end of the day, attempting to outsmart Google’s engineers is a game you will lose.

Commit to earning links rather than building them. And do it using these four strategies.
https://toonchooi.com/t/read/4-strategies-earn-high-quality-links-content/

19. Three Tips To Growth Hack Like An Experienced Entrepreneur When You’re New To The Game
Growth hacking is the perfect fit for startups because it throws out the traditional marketing playbook and encourages pursuing users and growth through testable, trackable and scalable methods. Below are three valuable tips for growth hacking
http://imtips.review/three-tips-to-growth-hack-like-an-experienced-entrepreneur-when-youre-new-to-the-game/
20. 10 Online Marketing Strategy For Small Business
You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.
http://imtips.review/myx7d/
21. Instagram Marketing Strategy: How To Build One The Best Way (Free Template)
You need to create a marketing strategy for Instagram that establishes your goals (and lays out a game plan to achieve them).
That involves everything from finding your target audience, to outlining a clear content strategy for the platform, to actually creating posts and measuring their performance. Read on to learn how to plan it all effectively.
https://toonchooi.com/t/read/instagram-marketing-strategy-build-one-best-way/

Conversion Gorilla Overview

Why is Everyone Going Bananas Over Conversion Gorilla?

Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.

All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?

Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.

Take a look…

Just what is Conversion Gorilla, anyway?

You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.

The answer…

Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:

• Special offers, such as a discount coupon code.
• Flash sale announcements.
• Product launch announcements.
• Breaking industry news.
• Product or service benefits.
• Testimonials.
• Video sales letters.
• Advertisements.
• Opt-in offers.
• Exit offers.
• Upsells.
• Redirects to related content or offers.
• Welcome messages on any web page.
• Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).

And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.

One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.

For example:

• Count down to a product launch.
• Tick away the hours and minutes left during a flash sale.
• Count down the minutes left to take advantage of a one-time offer.
• Show how much time left to enter a contest.
• Display how much time remains before a special event (like a webinar) starts.

Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!

And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:

• Changing the color and size of the attention bar.
• Inserting any text you want to appear on the bar.
• Tweaking the appearance of the font (e.g., bold, italics, etc.).
• Changing the look of your call to action button.
• Inserting images or videos.
• Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).

You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.

It’s fantastically easy!

Does Conversion Gorilla Work?

Conversion Gorilla Offers A Smart Way To Grab Attention, Engage Visitors, Drive More Traffic, Boost Clicks and Increase Sales & Profits

You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!

Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.

If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!

Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.

Are There Any Downsides?

Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.

That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.

But here’s why any potential downside is really not a problem at all…

This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.

Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.

Check it out here

The Verdict?

Here’s the bottom-line question: is Conversion Gorilla right for you?

If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.

For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.

Now here’s the best part…

Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.

Fair enough?

So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here

And do it now, because you’re going to like what it does for your bottom line!

Weekly Round Up For 3 September 2017

Welcome to weekly roundup for 3 September 2017, below is this week round up for your reading:

1) How to Generate Revenue With Your Content
In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. Joe explains how high-quality content can transform marketing from a cost center into a profit center.

2) The 9 Essential Email Marketing Best Practices You Need to Know
In this article, Carlo Pacis will share with you the pillars of email marketing best practices, ranging from simple foundational advice to more technical tricks you can implement.

3) 5 AI Tools to Automate Your Facebook Ad Campaigns
There are a number of AI automation tools which will help you save time and money when running Facebook ads. When properly deployed, automation will allow you to scale your campaigns without needing to micromanage everything – helping you achieve the freedom you desire.

4) 4 of the Best Tech Startup Growth Hacking Campaigns
In order to achieve the rapid scaling of a company, growth hacking campaigns often push the boundaries of what is normally expected or even advised when using more traditional inbound marketing methods.
So, let’s take a look at some successful tech startup growth hacks that have skyrocketed the companies in question to dizzying new heights.

5) Four Steps To Achieve More Success With Content Marketing
Following are some practical tips for achieving more success with your content marketing.

6) The Two Winning Email Designs That Are Taking Over Your Inbox
There are only two email designs any successful business is using. Let’s check it out

7) The Power of YouTube Influencer Marketing
Here’s a complete breakdown of why YouTube influencer marketing is more effective than most other influencer marketing programs. We’ll also show you examples of exactly why this is and how it’s working for other brands across the web.

8) How Brands Use Instagram Stories [Infographic]
If you’re looking for some Insta-inspiration, check out Kayak, McDonald’s, and IBM, which are some of the most active brands on Stories, according to Klear. To see the details about how brands are using Instagram Stories, check out the infographic

9) How to Create Powerful Social Network Platform in 8 Steps
How to build a social media network/community website from scratch? What does this mean from business and development point of view? Here is a list of 8 steps that you need to follow in the process:

10) How To Market Your Ecommerce Site
Customers for your ecommerce site won’t just appear. You need to put the effort into marketing it online. Here are some strategies you can use.

11) SEO Link Building Strategies
How to create an ideal backlink profile? How to know the proportion which leads to a natural backlink profile? Read These BackLink building strategies for SEO.

12) 15 Excellent Influencer Marketing Campaign Examples
Here’s a quick look at 15 influencer marketing campaign examples, including what their goals were and what type of results they got.

13) Google Analytics Setup Checklist for Ecommerce
Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business.

14) How to improve your SEO with user-friendly interlinking
Let’s review some of the best practices of internal linking and show you why interlinking should still be a central concern of your SEO development.

15) 5 Tips for Choosing a Content Curation Topic
Choosing a topic is one of the first key steps to becoming a content curation rockstar, yet all too often marketers rush through this crucial step

Hope you find this week roundup helpful.

ToonChooi

 

 

 

Here’s how (and why) marketers need to do webinars

 

If you’ve never run a webinar, could now be the time to start?

After all, data shows people love ’em. According to a 2016 study that analyzed 12,780 webinars:

  • Webinars attract an average of 233 attendees.
  • Webinar viewers watch an average of 50 minutes.
  • Watchtime has increased by 31.5 percent since 2010.
  • “Question and answer” time is the most popular—and expected—form of interactivity.
  • Of global attendees, 20 percent downloaded content, 7 percent submitted questions, and 31 percent responded to polls.

READ: How To Do A Webinar The Effective Way (Free Planner)

Those numbers are a virtual all-you-can-eat buffet for marketers.

In this post, you’re going to:

  • Learn how to host a webinar like a seasoned pro.
  • Choose the best webinar software and tools for you.
  • Learn how to record a webinar and promote the replay.
  • Obliterate the technical barriers with step-by-step instructions + visuals.

Plus, you’ll get free Webinar Planner + Webinar Talking-Points Template + Email Follow-Up Template so you can work this proven process for hosting efficient, effective, and engaging webinars.

Click here to continue reading

Ultimate Guide to Email Sequences

Email marketing is one of the most powerful tactics in your digital marketing toolkit.

Why?

Because once you pay to acquire an email address (whether it’s an opt-in or a customer) you can email that person as much as you like without spending a cent more on advertising (so long as they don’t unsubscribe).

You need email marketing to generate maximum ROI from your digital marketing spend…

Without email marketing, you’re leaving a lot of revenue on the table.

Automating email marketing with email sequences takes it to another level because you’re putting email marketing on autopilot.

Email sequences are one of the most powerful but underutilized digital marketing tactics. They’re automated, easy to test, and offer high ROI… In fact, at my agency, we have relied on them for our last 3 product launches that have generated over $200k in sales. Learn how we’ve been able to leverage them so effectively, and how you can do the same with your own campaigns, in our ultimate guide to email sequences.

Read The Ultimate Guide to Email Sequences here

Online Success: What You Really Need Are Habits – Not Money

Striving for online success is like striving for fitness – you won’t get fit without training regularly, and you won’t succeed if you don’t develop habits. Many “marketing influencers” will tell you what you need for online success: Books, courses, services and more. All this costs money – and the truth is: it’s not what you need. What you really need are … Read more and see the infographic.

50 Best Social Media Tools From 50 Most Influential Marketers Online

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming.

What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”

Find out the favorite social media tools that 50 of the most influential online marketers use

How to Outrank Your Competition’s Best-Performing Page

All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry.

Okay, maybe that’s overly dramatic, but you get the idea. When you’re battling for search ranking supremacy, it can get dirty, and nothing is off limits. [click to continue]

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