Tag: content marketing

Content Marketing And Seo : How To Use Keywords Correctly

seo tips for content marketing

Content marketing is a powerful and effective tool for engaging new customers, retaining the current ones and strengthen the communication line of your company. The more useful information your reader will get, the higher chances he will return to your website again and again. So how SEO-oriented content allures clients and turns them into loyal customers?

Content marketing is widely used in SEO. And your main function with it is building a long-term content plan for your website. It involves a close collaboration with copywriters who are provided with thorough terms of reference with a specification of the main points for the texts structuring of as well as the frequency of content updates.

Tips On Keywords Density And Content Length

SEO for texts means a smart and elaborated search and use of keywords. Before optimizing your texts for search engines be aware of Fred, the update that was recently rolled out by Google to deal with spamming in articles.
5-6 keywords are enough for one article. In such a way you won’t ruin your texts smooth flow and value. Though, this number is approximate and may vary.
When it comes to the content length, there is no limit for it. It merely depends on your goals and needs. According to the latest research, the content that goes viral and becomes the most popular with the public contains around 1000 words and more.
The thing you should remember is keeping all the vital information as closer as possible to the beginning of an article. This is good not only for the search engines, but for people. It’s simple – readers do not actually read the article from A to Z, they just scan it and understand if it’s worth reading. So, if you will not hook up your reader with the first paragraphs, they will bounce.

The next trick concerns the smooth keywords stuffing. If you have an article of 1000 words you can use each keywords 4-5 times per article, still, if your articles are small there is got to be a balance – not more than 5% of keywords in relation to the main text.

Where to put keywords in your texts?

When you already have a prepared list of keywords, the next step is to get a clue how to use them efficiently. Because correct optimization of articles hinges on that. So here are the best places to put your keywords:

  • Meta tags. It concerns <title> and <description> tags that should be written for the every single page on your website. There is also a <keyword> tags but there is no need to write it, since search engines will not only miss them out, but degrade you for them.
  • Titles and subtitles. You should clearly understand that titles and subtitles should be tagged <h1> and <h2> accordingly. Otherwise search engines will take them as a simple text. Do not overlook this essential part when optimizing your articles.
  • Website content. Definitely, articles, news, landing pages of your website should contain keywords. With their help your readers find you.
  • Descriptions of internal and external links. You can also use backlinks especially when an authoritative resource refers to your website.
  • Images descriptions. Many people do it wrong and fail. Every image you describe represents the next step to rankings and traffic increase.

It’s not so long ago that websites’ owners acted extremely clumsy. They just stuffed their texts with a bunch of keywords – the more keywords they put, the better rankings they got. Did that method work? Surprisingly, it did. For some time at least. Does it work now? Definitely, no. And the reason is that search engines are getting better and smarter, so such naive tricks just die out.

4 Mistakes People Do When Using Keywords

These are the most widespread mistakes people do when trying to optimize their texts for search engines. Keep reading to reveal and avoid these mistakes.

1. Poorly assembled semantic core

Semantic core is an important thing and if it is done wrong it might ruin the entire SEO. You will end up with untargeted traffic that gives nothing but disappointment.

It usually happens when a website owner ignores the services of an SEO expert and builds a semantic core by himself. No wonder that he is a fool for pains and perhaps he will never again turn to SEO assuming it useless.

2. Single-rooted keywords in one text

Search engines will count them as a spam. It goes without saying that people will just not read articles that are overstuffed with keywords. And those ones who know what stands for optimization for search engines will just leave your site and hardly ever come back lately. A great many of keywords tell your readers that the profit is the only things that matters for you.

3. Overuse of keywords in bold

Now it’s time to check some points of your on-page optimization. There is one tricky thing about putting words and phrases in bold. The matter is that you can make your text bold with two different tags: <b> and <strong>. And while the first one has purely decorative function, the second one serves to tell search engines about significance of the word or phrase in bold, it makes an accent on them. Of course, if you put few keywords in bold, it will play for you. Though, when you overuse bold, search engines get it as a spam and shady tactic for higher rankings.

4. Wrong keywords distribution

Keep in mind that when a person searches something in the Internet he wants to find exactly what he is looking for. So if you want to place any irrelevant keyword on every single page of your website, it’s a bad idea. Because if the user will come to your website with his enquiry and will not find what he wants he will just close and forget this site. That’s it. Don’t forget that keywords mission is to help your customers find you get what they are looking for.

Original Source: Link Management

Content Curation for SEO

Content Curation is a well known Content Marketing technique. When done correctly, content curation gives a personal and relevant perspective to each published blog post.

But, can Content Curation Boost your Google Rankings? As matter of fact, it can. Big time. The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.

And below you can find some case studies that prove exactly that. In these 11 content curation examples will show you how content curation can improve your SEO strategy and results.

You will find out how to curate other people’s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.

Click here to read Is Content Curation Good for SEO? 11 Examples That Prove So

 

 

How to write an impactful B2B Blog Post

If you’re familiar with the technology or industrial sector you’re probably aware that they have a pretty complex sales process. You’ll need to be just as much a consultant and a teacher as you are a salesperson. In today’s marketplace a successful business needs to adopt a different set of skills – that help you to listen, learn and understand your buyers problems.

For sales and marketing to be effective it relies in a big way on content creation. Prospects need validation that you are trustworthy, knowledgeable and an industry authority – all supported by the quality of your content. And with a lack of trust of anything “corporately sourced” the more that this content is shared and endorsed by unbiased third parties the stronger impact it will generate.

Read more here »

Types of Social Media Content You Need to Use

Have you ever wondered what type of content you should share on social media?

Or where to find content that encourages your audience to like, share, click, and engage?

Like it or not: social media is here to stay.

Without a strong (and diverse) content strategy in place…

You risk falling behind.

Because here’s the reality:

If you don’t serve up what your audience is looking for, your competition will.

Here are 9 awesome types of content you can start using today on social media!

Plan a month of content in just 30 minutes

If you struggle to keep your content calendar full, this post is for you.

READ: This Is The Best 30-Minute Content Marketing Brainstorming Process

For content creators, there’s nothing worse than writer’s block.

Sometimes when we feel stuck, however, it’s because we’re waiting for inspiration to strike.

And sometimes, inspiration doesn’t show up on its own.

Fortunately, with this 30-minute brainstorming process,you can develop a reliable and repeatable system to never run out of ideas again.

This is the same process we use at CoSchedule. If it works for us, it can work for you too.

Click here to continue reading

How To Improve Your Content With A Content Audit Template

Here’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful.

So… how is that content working out for you?

Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you need from your content.

Plus, it’ll only take a day or two to complete your content audit with this template.

If you’ve got a 50-page website, use this content audit template to complete the job in less than four hours. Have a 1,500-page site? Give yourself two days.

What is Content Marketing?

In 2016, few businesses doubt the power of content marketing, but sadly, only a few companies are executing it with the skill and expertise truly needed to make an impact.

This guide will show you how to successfully promote your brand, attract more qualified leads, and nurture customer relationships through content marketing.

Click here to find out what exactly content marketing is.

60+ Content Marketing Predictions for a Successful 2017

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.

In this year’s edition, 60+ Predictions on Content Marketing in 2017, you’ll see predictions on which formats and channels will dominate the landscape, how increasing content volume might impact amplification techniques, which technologies are poised to revolutionize how your content engines function, and more.

8 Incredibly Simple Ways to Get More People to Read Your Content

Styling your text properly so it’s easy to read could be all you need to do to attract and hold attention. Pamela Wilson shows you how.

6 Questions to Ask Before Drafting Your 2017 Content Marketing Plan

Don’t dread the content marketing planning process—enjoy it! Make sure to address these six questions as you plan for the coming year. Here are a couple questions to ask yourself as you dive in.

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