Sometimes, the easiest way to make a website more successful is by tweaking its attributes. You can write the best content and have the best marketing strategy, but if your site is poorly designed, your efforts will be hamstrung and you won’t get the result you want.
The reason for this is that Google emphasizes the importance of the quality of the website design and functioning. Google needs to make sure that its users have the best possible experience when visiting the website it suggests, because that means they will be more likely to use Google again! If your website is slow and sluggish, it’s not a good user experience! Similarly, if it’s poorly designed, bland to look at, or usually not fun to use.
So how are you going to tweak your website to generate more traffic? Here are some easy fixes.
You can simply compress the images on your website to cut down on your website loading times quickly. If you’re using WordPress, then you can do this easily by using a plugin. These can shrink the file sizes of all the images on your site immediately, thus drastically speeding up the amount of time it takes for your pages to load!
Remove Unnecessary Plugins
Speaking of plugins, if you have a huge number of plugins installed that you
don’t use, you should delete them immediately. This will instantly improve the speed of your website without causing a bad user experience!
Design a Better Logo
If your website doesn’t have a strong and very visible logo, then you should fix this. A good brand makes it more likely that visitors will return, and it helps explain what your brand is all about.
In addition, a strong brand will help Google see that you’re serious about your business (not just trying to play the system and get lots of visitors by spamming!).
Build Internal Links
Internal links help Google organize and enhance indexing of your content.
Simultaneously, they keep people reading your site longer and going through your pages, which has a very positive effect on your SEO.
Guide the Visitors
One of the big mistakes a lot of website owner make here is loading their
website with information and not adding any visual signs to guide the reader what they should look at. Know what action your visitor wants to take next, and then make sure that they take it!