Marketing Weekly Roundup for 21 January 2022

Once again, it’s time for a new Marketing Weekly Roundup on our blog and I’ve got all it takes for a quick recap. Packed with marketing insights, SEO tips , news and actionable advice from around the world.

Now, let’s get into today’s marketing roundup. (best read with a cup of coffee in the morning OR… milk & cookies, in the evening) 

1. 19 Great Landing Page Examples You’ll Want to Copy in 2022
Whether you're using a template or building one from scratch, it's essential to keep these best practices top of mind. And remember to test your landing pages to improve their effectiveness. There's no one “right” way of designing a landing page, so check out examples from lots of different industries for different stages of the buying process.

2. How to Create Super Shareable Social Media Content [Infographic]
Social media can be one of your most powerful marketing channels. One creative social media post can skyrocket brand awareness. Social shares can increase engagement on your social media accounts, entice new followers, and potentially boost your web traffic. Check out these 9 tips to ensure you're creating social media marketing content that's shareable.
    1. Make sure it’s useful for your followers
        2. All social media platforms love visuals
        3. Add social share buttons to your blog
        4. Always be original (even when curating!)
        5. Create a mix of evergreen and trending social media content
        6. Write captivating share texts
        7. Infographics – the most shareable types of social media content
        8. Evoke emotions with storytelling
        9. Keep all social media content relevant to your niche

3. What Is a Conversion Funnel in Marketing? A Brief Guide
Conversion funnel marketing is the tactic that makes you understand the customer journey in your funnel. If your company is selling products whether online or offline then you have a conversion funnel. You just need to optimize the funnel to get the best results.

4. 17 Email Marketing Best Practices That Actually Drive Results
Email marketing can be a great way for you to generate leads and convert more prospects for your business. Here are some email marketing best practices you can use to generate more leads for your company.
       1.  Don't purchase contact lists.
        2.  Avoid using ‘No-Reply' in the sender's email address.
        3.  Stick to fewer than three typefaces.
        4.  Optimize the email's preview text.
        5.  Include an email signature.
        6.  Clean your mailing list regularly.
        7.  Keep the main message and call-to-action above the fold.
        8.  Personalize the email greeting.
        9.  Keep your email between 500 and 650 pixels wide.
        10. Split test different subject lines and calls to action.
        11. Include your logo.
        12. Name the offer in your subject line.
        13. Allow recipients to subscribe to your newsletter.
        14. Write compelling (but concise) subject lines.
        15. Use auto-responders for opt-ins.
        16. Closely tie emails to landing pages.
        17. Conduct a five-second test.

5. Start the New Year Strong with an Email List-building Quiz
Email generates $42 in sales for every $1 spent, that's an astonishing 4200% ROI. Yet many businesses struggle to find creative ways to grow their email list with high quality prospects. You need to grab their attention with something engaging and fun, and quizzes are the answer. Discover how to use quizzes to attract more subscribers and how you can create your own quiz in five steps.

6. How to Record a Podcast in 5 Easy Steps [2022]
You don't need much experience, equipment, or money to record a top-notch podcast. Here are five steps to record a podcast for you to get started with your own podcasting.
    1.  Write a podcast outline
    2.  Pick a place to record
    3.  Choose your recording method
    4.  Optimize your mic technique
    5.  Export your audio file

7. What I Wish I Knew Before Starting My E-Commerce Business
When starting an E-commerce business, people often don't know where to start and make mistakes that will cost them money. This article highlights some key points to consider before starting out in the E-comm world to help people avoid mistakes and fast track their way to profit. While it can be exciting and fun, you do need to be careful to ensure you do not lose money.

8. 5 Free Traffic Sources That Yield Big Results (Infographic)
If you're trying to boost inbound leads, your best bet is to focus your energy on the 5 free traffic sources that will yield sustained results at scale. Let’s look at how to use – and measure success – on each of these high-performing website traffic sources.
    1. Organic Search.
        2. Email Marketing.
        3. Social Media.
        4. Guest Posting.
        5. Q&A Forums.

9. How to Make the Most of AI Writing Tools, According to Bloggers
Bloggers and marketers use AI writing tools to generate short and long-form copy and speed up content production. While AI writing software can assist in researching, outlining, and creating content, it's not foolproof enough to cut out human writers completely. Discover how to use AI writing effectively, including what these tools are best for and where they fall short.

10. Facebook Organic Marketing: What Works in 2022
Facebook is the largest social media network in the world. With more than 2 billion active users, many of whom are loyal, habitual users who log in every day to spend time on the platform. That means you can't ignore Facebook when it comes to your organic social media marketing. Here's a rundown of the nine different types of posts to consider publishing on your Facebook page.
    1. Facebook Image Posts
    2. Facebook Stories
    3. Facebook Link Posts
    4. Text-Based Posts With Generated Colorful Backgrounds
    5. Facebook Reels
    6. Uploaded Video
    7. Facebook Live Video
    8. Facebook Live Audio Rooms
    9. Podcasts on Facebook

11. How Often Should Your Business Post on Instagram?
Maintaining a steady cadence of posts is crucial for building a following. You don't want to post so little that no one sees your content. On top of that, you also have to consider how much time and energy you realistically have to dedicate to Instagram. Figuring out how often to post on Instagram is the pillar of any strategy for the platform. Here are some advice for how often to post on Instagram.

12. The 4 Biggest Misconceptions About Selling On Amazon
There are plenty of misconceptions out there that can derail your sales strategy and leave you far behind your competitors. Selling and advertising successfully on Amazon takes time, energy and specific knowledge of Amazon's SEO and keyword system. Here are four of the most common misconceptions about selling on Amazon to help you get and stay on the right track.
    1. Amazon is a passive “set it and forget it” sales channel
    2. Success on Amazon happens fast
    3. My brand doesn't need to advertise on Amazon
    4. Amazon’s search algorithm is the same as Google's

13. How to Perfectly Manage a PPC Campaign [Template]
PPC management is all about researching, budgeting, testing, reporting, and doing it over until you get the results you need. With the right tools and instructions outlined in this guide, you can implement a PPC campaign that yields results for your business. 

14. 10 Google Hacks to Rank Your Brand New Website
With so many websites popping up each day, it is becoming a tough task to create a website and rank it on the first page of Google. However, through proper SEO, you can rank a new website on Google in no time. Let's get started with some of the important steps to be taken.
    1.  Deep Niche Research
    2.  (Google Trends) Find the Popularity of Your Niche
    3.  Find Easy to Rank Keywords
    4.  Competitor Research
    5.  Create SEO Optimized Content
    6.  Improve Your Website’s User Experience
    7.  Improve the Quality of your Site
    8.  Off-Page SEO (Backlinks Creation)
    9.  Use Other Search Engines
    10. Be Persistent

15. These 20 A/B Testing Variables Measure Successful Marketing Campaigns
Marketers should constantly be testing their marketing efforts. Marketing analytics can be applied to virtually every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. Identifying the different marketing variables you can test is the first step. The following variables can reveal valuable opportunities to optimize and improve the performance of your marketing initiatives.

16. 5 Ways To Fill Your Sales Funnel With Quality Leads
Improving the sales funnel is critical to turning cold prospects into hot leads. A streamlined prospecting process gives you insight into a potential customer's thoughts, challenges, and decisions. From sales prospecting to using new technologies and data analysis, here are five solutions for drawing in potential clients.
    1. Warm up the cold-call method
    2. Ask for introductions and receive leads
    3. Dedicate time to building a network
    4. Draw in prospects with lead magnets
    5. Use the latest data advancements to gain an edge  

17. 13 Powerful YouTube Tools You Need to Grow Your YouTube Audience
These days, video is a highly valuable area of content marketing. Every minute, some 300 hours of video are uploaded to YouTube. With that said, the competition for viewers and followers is stiff. To be successful, you need to produce high-quality, authentic content. Using YouTube tools can help you become more successful at growing your audience.

18. 10 Digital Marketing Fundamentals Every SEO Pro Should Know
For SEO professionals and marketing organization leaders, revisiting your budget and available resources ahead of 2022 is essential. They're looking for tried and proven digital marketing strategies and tactics to maximize performance this year. Let's explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead.
    1. Understanding Your Digital Presence – All Of It
    2. The Fundamentals Of How Search Engines Work
    3. Digital User Experience And Customer Journeys
    4. The Fundamentals Of Competitor Analysis
    5. Content And Digital Marketing
    6. Online Advertising
    7. Social Media
    8. The Fundamentals Of Analytics
    9. Activating Data As Business Intelligence
    10. Programmatic, Machine Learning, And Automation  

19. How to Start Dropshipping Business
Dropshipping is a multi-billion dollar industry that's highly profitable provided you've the best dropshipping supplier. Dropshipping business is expected to grow at a CAGR rate of 32% between 2021 and 2026, it's worth investing in this industry. Discover how to start your own dropshipping business and understand what dropshippers are and how they work.

20. Making LinkedIn Automation Work For You
LinkedIn is the world's largest professional network with almost 800 million members worldwide. Integrated automation tools are responsible for driving increasing levels of efficiency in lead generation. Here are some tips on how you can use LinkedIn automation tools to more effectively help generate leads and grow your sales pipeline.
    1. Reacting To Change
    2. Personalized Messaging
    3. Lead Generation Reporting
    4. Building a competitive edge

That’s it for this week's Marketing Weekly Roundup. Until the next Friday, have a lovely weekend!

ToonChooi
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