Marketing Weekly Roundup for 23 September 2022

Hello, and welcome to the Weekly Roundup, full of actionable marketing insights, email marketing tips, social media marketing, SEO tips, news, and advice from around the world.

Below is the marketing roundup of the top things to know in the digital marketing world this week, hand-picked just for you:

1. How to Get More Views on Snapchat with These 10 Tactics
According to Statista, 48% of U.S. internet users aged 15 to 25 are using Snapchat. It has fiercely loyal users, high-end brands and the ability to connect with niche audiences. Just like on Instagram, the Snapchat economy runs on the number of followers you have and the views your snaps get. Here are 10 growth hacks on how to get more views on Snapchat. 
1.  Spotlight
2.  Snapchat+
3.  Change your Profile Pictures
4.  Post Content Frequently
5.  Always Give Value
6.  Mimic Trends and Music
7.  Show Off What’s Going On Behind the Scenes
8.  Have a Structure
10. Ghostcodes

2. Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study)
Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like “best X tools” or “top products for X”. You need to identify the right listicles, as well as prospects to pitch your business to. Here are some tips on how to use this technique to get dozens of links and mentions for your website in no time. 
Step 1. Find relevant listicles
Step 2. Clean and segment prospects
Step 3. Find contact information
Step 4. Prepare the email copy
Step 5. Negotiate proactively 

3. 7 Best Video Embed Tools to Embed Videos & Repurpose Content
Video marketing is one of the most effective marketing tools that brands can use. 77% of marketers indicate that their company makes use of YouTube to host marketing videos. Video content can help to improve website visitor engagement and help your audience understand your service or products better. There are various types of social media videos that you can embed videos and repurpose for your website. Here are seven of the best video embed tools: 
1. IMH Embed Tool
2. Juicer.io
3. EmbedSocial
4. Taggbox

5. Animoto
6. Embedly
7. Kapwing  

4. Pagination & SEO
Pagination can boost your website's UX but can also hurt your SEO if implemented improperly. If you have a page that is too long to scroll down, have mercy on your visitors – split it into several pages. Here are 9 tips on how to paginate your content in an SEO-friendly way. 
1. Add links from each page to the following page with a href tags 
2. Give each page a unique and clear URL 
3. Think twice before creating the view-all page
4. Use self-referencing canonical tags to each page in the set
5. Consider not using noindex or robots.txt for paginated pages
6. If you have faceted navigation, use canonicals, noindex, and robots.txt wisely
7. If you use Infinite Scroll or Load More, combine it with pagination
8. Improve user experience further
9. Monitor results of pagination

5. 10 Awesome B2B Website Design Examples (+Takeaway Tips)
A B2B buyer is nowhere as impulsive as a B2C buyer. They take their time to do extensive research before investing in any new product. Your website needs to be meticulously designed to meet their unique expectations. Here are 10 of those best practices, along with examples to inspire you. 
1.  Miro: Have a clear CTA
2.  Stryve: Employ a strategic and consistent brand style
3.  DoneDone: Use visuals
4.  IBM: Implement responsive web design
5.  Best Buy: Make navigation easy
6.  VineBox: Keep it simple with Minimalist design
7.  Voluum: Communicate your value proposition
8.  Hunch: Bake testimonials into your copy
9.  Intellum: Have a case studies page
10. Brandtailers: Make your B2B site accessible 

6. 3 Proven Tips To Generate Online Leads For Your Startups
Lead generation and customer conversion are the top priorities of any marketer. A continuous influx of new leads is the only way to boost sales. Leads generated from advertising are better because you can be convinced they are from a specific audience you have targeted. These 3 tips will show how you can improve and finetune them to deliver better and more quality leads. 
1. Optimize your landing page
2. Provide value
3. Incorporate automation

7. Three Digital Marketing Strategies Any Business Can Employ ASAP
Now more than ever, it's vital for businesses to ensure their digital marketing plan is rock-solid. Here are 3 digital marketing strategies that any business can implement to start yielding immediate results: 
1. Optimize your website
2. Dig into analytics
3. Create a genuine presence on social media

8. How to Brand Your Emails So That You Look Like a Pro in the Inbox
Branding your emails will help your business stand out in your current customers' inboxes. Since they already know your brand, it's important to make your business recognizable. It will also help you build familiarity with potential customers who signed up to learn about what you have to offer. Here are a few examples of emails with consistent email branding and a few simple steps you can follow: 
1. Add your logo
2. Customize your colors
3. Use consistent fonts
4. Add visuals
5. Include relevant links

9. Best Image Editing Tools to Create Killer Rich Media
Visual marketing is the wave of the future. Images should be the lifeblood of your content marketing strategy. Great content without any images likely won't get many shares, buzz, or viral promotion. Here are 6 image editing tools that make you look like a pro and will drive your social shares through the roof. 
1. VistaCreate
2. PicMonkey
3. Snappa
4. Piktochart
5. Pixlr
6. Luminar AI

10. How To Build Internal Links For SEO
Internal links play a vital role in how Google indexes and interprets your site. When used strategically, your internal links help create a holistic picture of your site. They also help spread authority among your pages and help your users better navigate and experience the site. Here are the most important considerations to keep in mind when building internal links for SEO: 
1.      Keyword-rich Anchor Text
2.      Make Sure You Are Linking to Your Important Pages
3.      Avoid Using the Same Anchor Text for Different Internal Pages
4.      Audit All Internal Links in Google Search Console
5.      Internal Links Should Be High on Your Page
6.      Make Sure Internal Links are Dofollow
7.      Use Your Internal Linking to Improve Indexing 
8.      Use Your Home Page Strategically
9.      Try Not to Automate Too Much 
10.     Internal Links Improve Site Architecture
11.     Update Old Pages With New Internal Links
12.     Be Judicious 
13.     Pay Attention to the Mobile Version of Your Link Structure
14.     The Concept of “First Link Priority”

11. 6 Ideas to Make the Most of Your Instagram Bio
Most social media bios – including Instagram – function as your digital personality. It's an extension of what people expect in real life, whether the impression they get is accurate or not. Here are 6 ideas for making the most of your Instagram bio with some examples. 
1. Keeping it simple
2. Provide all necessary information upfront
3. Get creative
4. Encourage an action
5. Offer a deal
6. Build authority 

12. 9 Steps To Start Your Own Business Like A Pro
Even on a small scale, starting a business entails a lot of responsibilities. If you don't know how to start your huge dream off on the correct foot, it will come with a lot of difficulties and hurdles. Here are 10 steps for setting up the ideal business to raise this awareness. 
Step 1:  Evaluate your business idea
Step 2:  Perform market research
Step 3:  Business structure and logistics
Step 4:  Get funds
Step 5:  Create a business plan
Step 6:  Consider having co-founders and Leaders
Step 7:  Make prototypes
Step 8:  Step into production
Step 9:  Spread the word

13. How to Use a Business Pinterest Account For Marketing and Brand Growth
Pinterest has been described as a visual search engine. Your pins can get engagement for your business if you execute them right. Just like when you are writing your blog articles, you want your content to be searchable. Discover how it works and to create popular pins from your Pinterest business account. r
1. Create Pins in Most Popular Categories
2. Use Images that Work
3. Use Optimal Pin Size
4. Use Instructographics 

14. 6 Reasons to Include Animated Videos in Your Marketing Strategy
There are numerous tools we can use in creating digital marketing strategies, and practically all of them have been used so far. Still, including animation in the mix can make things much more interesting. Here are 6 reasons why should you include animated videos in your online marketing strategy. 
1.  Simple Channel, Complex Message
2.  Memorable Impression
3.  Higher Viewership
4.  Keeping Customers Engaged
5.  Higher Conversion Rate
6.  Connection with Customers 

15. 3 eCommerce SEO Strategy Mistakes To Avoid & How To Solve Them
Organic search is still the highest ROI channel since over half of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Here are three potential mistakes you could be making when incorporating SEO into your digital marketing strategy, and how to fix them. 
Mistake 1: Not Thinking About The Revenue Impact & End Goals Of Your Educational SEO Content
                  => The Solution: Plan SEO Attribution From The Get-Go
Mistake 2: Picking Content Ideas Without A Solid Strategy
                  => The Solution: Start With An Idea, Then Confirm It With Research
Mistake 3: Prioritizing Vanity Metrics Over Revenue
                   => The Solution: Monitor & Present These SEO KPIs 

16. 9 Tried and Tested Ways to Find YouTube Influencers
YouTube influencers – or YouTubers – are the hottest thing right now.  These Youtube Influencers can help you get your share of that audience pie. Here are the 9 best ways to find the perfect YouTube influencers to work with. 
1. Search on influencer marketplaces and platforms
2. Do a manual YouTube search
3. Do a Google search
4. Use the YouFilter app
5. Use the YouTube trending tab
6. Look for previously sponsored content
7. Meet influencers at webinars and events
8. Work with an influencer agency
9. Hire an Outreach Specialist

17. 12 Easy Ways to Increase Engagement on Instagram
With more than 1.4 million monthly active users, Instagram offers serious potential for building your brand. High-engagement posts appear in the feeds of users you consistently engage with, helping to increase your reach and brand awareness. Here are 12 ways you can increase your Instagram engagement. 
1.  Know your audience
2.  Use strong captions with CTAs
3.  Engage your audience through creative interactive stickers
4.  Create interesting Instagram Stories & Reels
5.  Use carousel posts to encourage more engagement
6.  Create and post relatable memes
7.  Post valuable content regularly
8.  Host and collaborate with industry influencers
9.  Run Instagram lives
10. Use polls and questions to get feedback
11. Leverage the power of hashtags
12. Post when your audience is most active

18. 10 Expert Tips to Improve Lead Quality
Lead qualification is the process of determining if potential customers have the means and motive to purchase your product or service. Quality leads are those with a higher likelihood of moving down the sales funnel. An effective lead qualification process helps eliminate leads that aren't currently in a position to buy. Here are 10 expert tips for improving lead quality. 
1.  Define your audience
2.  Choose your keywords
3.  Create targeted content
4.  Develop detailed forms
5.  Identify decision-makers
6.  Automate where possible
7.  Align sales and marketing
8.  Ask for referrals
9.  Track your data
10. Make changes as needed

19. Instagram Advertising: Your Step-by-Step Guide
With over 2 billion active Instagram users each month, Instagram advertising can help you expand your reach significantly. Here is an 8-step guide to starting your Instagram ad campaign. r 
Step 1. Choose your ad objective
Step 2. Name your Instagram ad campaign
Step 3. Decide how to design your ads
Step 4. Choose your optimization and delivery
Step 5. Define your ad budget and schedule
Step 6. Target your audience
Step 7. Choose your ad placements
Step 8. Choose your Instagram ad format

20. How To Use Content Marketing To Increase Brand Awareness
Brand awareness is the top goal brands achieve through content marketing. 90% of consumers believe that authenticity is important when they're deciding to support a brand. By incorporating some simple tips and tricks, you can get in front of audiences in a fresh way and drive awareness to new heights. Here are 6 tips to use content marketing to increase brand awareness. 
1. Strategize
2. Understand your audience
3. Use multiple channels
4. Be authentic
5. Take advantage of social media
6. Invest in data analytics

That’s it for this weekly roundup. If you’d like to suggest your favorite digital marketing content to be considered for an upcoming Weekly Roundup, please let me know.

Until the next one, have a wonderful weekend!

ToonChooi

PS: Now anyone can use AWeber to build an audience and business, even if you’re just starting out and haven’t yet started earning an income. Create your free account today.

FREE REPORT : "How to Make $500 in 1 Day"

Just enter your email below to receive instant access to this Free Money Making Report now!

Your information will *never* be shared or sold to a 3rd party.