Marketing Weekly Roundup for 28 October 2022

Hope you are having an amazing week so far!

As always, we have a brand new Marketing Weekly Roundup up and ready. So make yourself comfortable and let’s recap this week in marketing insights, SEO tips, email marketing tactics, social media marketing strategies, etc.

Let’s hop into this week’s marketing roundup:

1. How to Prepare for Black Friday: The Ultimate Guide
Black Friday 2022 is right around the corner. Online businesses worldwide are preparing their online stores for this American sales event. Discover everything you need to know about Black Friday is covered in this guide from start-to-finish preparation to Black Friday 2022 actionable checklist. 
1. Plan early
2. Create your marketing strategies
3. Prepare your inventory
4. Optimize shipping and delivery
5. Prepare your customer support team
6. Enhance your product listings
7. Collect and leverage social proof
8. Secure spots on gift guides

2. Instagram SEO Guide: 9 Tips to Improve Your Reach
If you're looking to improve your reach on Instagram, you need to start thinking about Instagram SEO. Just like with Google or any other search engine, there are specific tactics you can use to help improve your visibility. Here are nine tips for improving your Instagram SEO and you'll be reaching a larger audience on Instagram. 
1. Optimize for Search By Interest
2. Be Consistent
3. Be On Brand
4. Be Thorough in Your Captions
5. Be a Real Person
6. Use Tools to Improve Your Instagram SEO
7. Take Advantage of User Interaction
8. Have A Measurement Strategy In Place
9. Don’t Forget The Basics 

3. 9 Effective Social Media Optimization Tips for Marketers
Optimization refers to specific actions taken by online businesses to ensure that a social post or profile is visible, engaging, and effective in driving customer actions. Use these 9 tips to optimize your social content to achieve social media success. 
1. Creating Your Social Profile
2. Exploring Social Media and Search Advertising
3. Using Hashtags
4. Posting at the Right Time
5. Video Marketing
6. Creating Interactive Content
7. Humanizing the Brand
8. Gathering User-Generated Content (UGC)
9. Responding to Customers

4. Content Ideas for TikTok Growth
Finding great content ideas for TikTok growth is important because you have to keep your audience invested in your offerings. You must find a balance between fun content that brings traffic and educational content that keeps them engaged. Here are some helpful tips on content ideas that appeal to TikTok users and will help bring more followers. 
1. Share regular inspirational content
2. Share valuable and educational content
3. Don’t ignore challenges and trends
4. Talk about your interests
5. Leverage current issues
6. Hop on the duet and stitch trend
7. Celebrate special holidays with your followers
8. Question and Answers are still great content

5. How to Scale Facebook Ads: 5 Techniques
The key to scaling Facebook ads is increasing results without compromising performance. With a combination of ad set testing and strategic scaling, you can successfully expand your Facebook ad campaigns. Here are 5 ways to scale high-performing Facebook ads so your campaigns deliver more results: 
1. Increase Facebook Ad Spend
2. Expand the Target Audience
3. Create Lookalike Audiences
4. Leverage More Placements
5. Add More Creative Assets 

6. 4 Content Strategies Ecommerce Startups Can Use To Drive Conversions In The Festive Season
For eCommerce brands, the festive season is the most critical time of the year. The gross merchandise value (GMV) is more than 5 times higher on these days compared to ordinary non-sale days. Here are 4 content strategies to boost conversion during this festive season. 
1. Festive Theme-Based Creative Photoshoot
2. Videos
3. Creatives And Banners
4. A+ Content And Infographics

7. How to Start a Successful Blog in 2023 in 20 Steps
Starting a blog in 2023 may seem like a daunting task that is impossible to do successfully. Here are 20 easy steps to help you create a blog you will like that will also be successful. 
1.  Decide How You Will Monetize Your Blog
2.  Choose a Blog Name
3.  Get Hosting and Set Up Your Blog
4.  Choose a Theme and Add Plugins
5.  Make Social Sharing Easy
6.  Identify Your Target Audience
7.  Do Keyword Research
8.  Develop Your Content Strategy
9.  Develop Your Brand Voice
10. Make a Posting Schedule
11. Choose Your Tools
12. Optimize Your Blog Content for Search Engines
13. Interact with Your Audience
14. Don’t Focus on Negativity
15. Diversify Your Content
16. Consider Outsourcing Your Content Creation
17. Promote Your Blog with Email Marketing
18. Post on Social Media for Exposure
19. Guest Post on Other Sites
20. Track Performance and Improve 

8. The Small Business Marketing Guide
Building awareness and building your brand from the ground up can feel overwhelming and complicated. An effective small business marketing plan can help you achieve success. Here are 13 steps you can follow to ensure you have a solid foundation as you start out of the gate with your business:  
1.  Identifying your target audience
2.  Defining why you’re different to help you stand out from competitors
3.  Creating an online presence
4.  Building a marketing plan
5.  Creating a website
6.  Optimizing for SEO
7.  Set up social media accounts
8.  Claiming listings online like Google Business Profile
9.  Expand your reach with email marketing
10. Advertising using PPC advertising
11. Building a rewards and customer loyalty program
12. Getting involved with your community
13. Asking for help 

9. How To Create A Successful SEO Content Strategy In 2023
Google can be a huge driver of traffic to your content – if the SEO's done right. Search engine optimization (SEO) is crucial to a content marketing strategy. Here we look at why SEO is important, how to combine it with your content and top five tips for creating a solid SEO strategy. 
1. Create video content
2. Optimize for voice search
3. Repurpose your content for different channels
4. Optimize your site and improve user experience (UX)
5. Keep up to date with Google’s algorithm updates 

10. What Is User-Generated Content and Why Do You Need It?
User-generated content (UGC) is any media made and posted by social media users. UGC content can be formal or informal. Marketers cannot ignore their role in generating content that has the potential to uplift their brands. Because of this, brands can and should capitalize on user-generated content. Here are the benefits of using UGC. 
1. Social Proof
2. Increases Engagement
3. Cost-Effective
4. Improves Your Marketing Approach

11. The Ultimate Guide to Social Media Engagement
Having a large following does you no good if they aren’t paying attention. Managing engagement and communications with your followers helps turn users and followers into advocates for your brand. Here are some tips on how to increase engagement across your social media channels. 
1. Understand your platforms
2. Know your audience
3. Jump on trending conversations
4. Practice active audience interaction

12. 11 Social Media Sales Funnel Strategies For Brands To Consider
Having a million social media followers doesn't mean an immediate bump in quarterly sales. To win consumer confidence and build their trust, try putting yourself out there by sharing your brand's authentic voice. Here are 11 social media sales funnel strategies for brands to consider: 
1.  Follow-up and follow-through
2.  Pique your followers’ interest
3.  Promote customer testimonials
4.  Focus on hot topics
5.  Identify and address negative feedback
6.  Create added value opportunities
7.  Invite current clients to participate in events
8.  Be slow to jump on the bandwagon
9.  Share your expertise, generously, and tell stories
10. Give back to your community
11. Explain your company’s ‘how’ and ‘why,’ regularly 

13. Five Crucial Content Practices For E-Commerce Companies
E-commerce sales will hit $5.5 trillion this year, and 75% of U.S. adults shop online at least once a month. Brands that aren't on top of their content risk losing sales, as shoppers will look elsewhere. Here are five things e-commerce brands should consider if they want to improve content. 
1. Make sure the content is current
2. Make sure the content is engaging
3. Don’t duplicate
4. Consider e-content automation and personalization
5. Don’t forget other types of content

14. How To Do A Content Audit As Painlessly As Possible
A content audit is an act of taking inventory of your content to understand it on two levels. It's a much-needed cog in the machinery of a working content strategy – and not difficult to do, once you know how. Here's a step-by-step guide for doing a content audit. 
1. Set clear goals
2. Narrow your focus: choose a type of content to audit
3. Play content librarian (gather, organize, and categorize)
4. Play content detective (audit and analyze)
5. Assess your findings and make a plan
6. Take action
7. Tweak your content strategy based on your findings

15. 5 Organic Marketing Techniques Your Business Should Be Using in 2022
Organic marketing techniques bring you promising and long-lasting results. With the help of such methods, your ranking in online search results will improve. You will appear on the first page and as a result of this, you will get higher traffic to your website. Here are 5 techniques that you should use: 
1. Use evergreen content
2. Using email marketing
3. Working on your profitable products
4. Focus on your target audience
5. Create an interesting product story

16. How to Go Viral on Instagram: Strategies for Your Brand
There are 2 billion monthly active Instagram users looking for unique, engaging content on the app. Going viral on Instagram is far from easy, but it's possible if you follow some proven tips and best practices. Here are 11 tips for how to go viral on Instagram. 
1.  Know your audience
2.  Keep an eye on trends
3.  Establish a unique brand voice
4.  Audit your own posts
5.  Study the competition
6.  Engage with other accounts
7.  Use analytics to learn what worked before
8.  Recreate viral content
9.  Partner with an influencer
10. Determine the best time to post on Instagram
11. Post consistently to grow your followers 

17. eCommerce Strategies for Beginners from a Veteran
If you're looking to launch an eCommerce business, it can be difficult to know where to start. Here are some eCommerce strategies for success.  
1. Choosing the most appropriate platform
2. Figuring out how to get the best possible product photography
3. Deciding to hire help
4. Purchasing the necessary equipment
5. Marketing

18. Tips to Increase ECommerce Conversion Rates
It's getting more expensive to drive traffic to e-commerce sites through traditional channels such as paid search and social, exacerbating the issue of abandoned carts. An easy, fast and secure checkout experience is integral in converting a higher percentage of online browsers into buyers. Here are 6 tips retailers can implement to optimize the customer experience to boost their e-commerce conversion rates: 
1. Improve page load speeds
2. Include taxes, fees and shipping costs on category and product pages
3. Easy account creation
4. Offer multiple payment options
5. Create customer accounts using data already provided during the checkout process (e.g., payment, shipping address) 
6. Follow up with cart abandoners
 

19. 6 Sales Pipeline Metrics That Every Business Should Track
If you want your business to become successful, you must monitor your sales pipeline. Measuring your company's pipeline metrics will help you track how well your teams perform. The results will, then, help you understand which marketing and sales strategies can be tweaked and optimized. Here are the 6 sales pipeline metrics your business should track for more efficient sales and marketing campaigns: 
1. Number Of Qualified Leads 
2. Customer Acquisition Cost
3. MQL To SQL Conversion Rate
4. Customer Lifetime Value
5. LTV To CAC Ratio
6. Sales Velocity 

20. A Simple SEO Guide for Successful Event Marketing
SEO is essential to marketing any event, gig, or conference. But it's no rocket science to help your events rank high on search engines. Read on to discover how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. 
1. Do keyword research before confirming event location
2. Compile event details and assets
3. Get on Google
4. Validate your event page for SEO
5. Promote your event to earn coverage and links
6. Review performance and repeat

Until the next weekly roundup, have a wonderful weekend!

If you have an article that you would like me to feature in this marketing roundup, please send a message through my contact form here. If it’s suitable, I'll post it for free. All I ask is that you share this Marketing Weekly Roundup on your social media channels.

ToonChooi

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