You may have thought creating your business plan was hard, but your social media marketing campaign needs to be treated with just as much detailed planning and investment as your business plan if you want a return on investment that beats expectations.
Social media has exploded over the last decade and nearly three quarters of the world’s population is online.
Especially the millennial generation that is steadily becoming the largest consumer base there has ever been.
Having the internet at our fingertips has made online shopping more popular than ever with 89% of consumers preferring to shop online.
America has one of the largest social network bases in the world with 67% of citizens having at least one social media account that they regularly log into. It’s no surprise that many online businesses, 87% in fact, are choosing to start social media marketing campaigns to attract more visitors to their site.
Even those sticking to only organic marketing, nearly half of them plan to dabble in paid social media marketing within the next four years.
Seasoned marketing specialists know how important having a detailed plan is to achieving a great return on investment with paid marketing.
