No doubt, you've heard enough about the importance of local SEO for small businesses. This is especially true today as more than half of users search for local businesses or services.
But how to launch a local SEO campaign from scratch? Check out this local SEO guide for small businesses.
In this local SEO guide you'll find basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.
We often hear that local SEO is a distinct discipline that has little to do with traditional, non-local campaigns. Or is it?.. For today's post, Masha has analyzed several local SEO studies to figure out the key factors in Google's local algorithm. Some of those were… unexpected to say the least.
In this guide, Masha has put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in her tips for getting each factor right.
Content marketing is a powerful and effective tool for engaging new customers, retaining the current ones and strengthen the communication line of your company. The more useful information your reader will get, the higher chances he will return to your website again and again. So how SEO-oriented content allures clients and turns them into loyal customers?
Content marketing is widely used in SEO. And your main function with it is building a long-term content plan for your website. It involves a close collaboration with copywriters who are provided with thorough terms of reference with a specification of the main points for the texts structuring of as well as the frequency of content updates.
Tips On Keywords Density And Content Length
SEO for texts means a smart and elaborated search and use of keywords. Before optimizing your texts for search engines be aware of Fred, the update that was recently rolled out by Google to deal with spamming in articles.
5-6 keywords are enough for one article. In such a way you won’t ruin your texts smooth flow and value. Though, this number is approximate and may vary.
When it comes to the content length, there is no limit for it. It merely depends on your goals and needs. According to the latest research, the content that goes viral and becomes the most popular with the public contains around 1000 words and more.
The thing you should remember is keeping all the vital information as closer as possible to the beginning of an article. This is good not only for the search engines, but for people. It’s simple – readers do not actually read the article from A to Z, they just scan it and understand if it’s worth reading. So, if you will not hook up your reader with the first paragraphs, they will bounce.
The next trick concerns the smooth keywords stuffing. If you have an article of 1000 words you can use each keywords 4-5 times per article, still, if your articles are small there is got to be a balance – not more than 5% of keywords in relation to the main text.
Where to put keywords in your texts?
When you already have a prepared list of keywords, the next step is to get a clue how to use them efficiently. Because correct optimization of articles hinges on that. So here are the best places to put your keywords:
Meta tags. It concerns <title> and <description> tags that should be written for the every single page on your website. There is also a <keyword> tags but there is no need to write it, since search engines will not only miss them out, but degrade you for them.
Titles and subtitles. You should clearly understand that titles and subtitles should be tagged <h1> and <h2> accordingly. Otherwise search engines will take them as a simple text. Do not overlook this essential part when optimizing your articles.
Website content. Definitely, articles, news, landing pages of your website should contain keywords. With their help your readers find you.
Descriptions of internal and external links. You can also use backlinks especially when an authoritative resource refers to your website.
Images descriptions. Many people do it wrong and fail. Every image you describe represents the next step to rankings and traffic increase.
It’s not so long ago that websites’ owners acted extremely clumsy. They just stuffed their texts with a bunch of keywords – the more keywords they put, the better rankings they got. Did that method work? Surprisingly, it did. For some time at least. Does it work now? Definitely, no. And the reason is that search engines are getting better and smarter, so such naive tricks just die out.
4 Mistakes People Do When Using Keywords
These are the most widespread mistakes people do when trying to optimize their texts for search engines. Keep reading to reveal and avoid these mistakes.
1. Poorly assembled semantic core
Semantic core is an important thing and if it is done wrong it might ruin the entire SEO. You will end up with untargeted traffic that gives nothing but disappointment.
It usually happens when a website owner ignores the services of an SEO expert and builds a semantic core by himself. No wonder that he is a fool for pains and perhaps he will never again turn to SEO assuming it useless.
2. Single-rooted keywords in one text
Search engines will count them as a spam. It goes without saying that people will just not read articles that are overstuffed with keywords. And those ones who know what stands for optimization for search engines will just leave your site and hardly ever come back lately. A great many of keywords tell your readers that the profit is the only things that matters for you.
3. Overuse of keywords in bold
Now it’s time to check some points of your on-page optimization. There is one tricky thing about putting words and phrases in bold. The matter is that you can make your text bold with two different tags: <b> and <strong>. And while the first one has purely decorative function, the second one serves to tell search engines about significance of the word or phrase in bold, it makes an accent on them. Of course, if you put few keywords in bold, it will play for you. Though, when you overuse bold, search engines get it as a spam and shady tactic for higher rankings.
4. Wrong keywords distribution
Keep in mind that when a person searches something in the Internet he wants to find exactly what he is looking for. So if you want to place any irrelevant keyword on every single page of your website, it’s a bad idea. Because if the user will come to your website with his enquiry and will not find what he wants he will just close and forget this site. That’s it. Don’t forget that keywords mission is to help your customers find you get what they are looking for.
Google does not count the links to your website only. The algorithm focuses heavily on link quality rather than quantity. This means that earning high quality links from sites with high domain ratings in your niche vertical are much more effective in increasing your organic search results than near anything else. Earning link backs from a large number of low quality, low domain rating sites that have nothing to do with your industry can in fact hurt your SEO. You need a strategy to earn you those inbound links from high quality sites. In fact, to make this work, you’ll need a two things: High quality content An ever growing network of supporters How you create and build those two thing are up to you, but the following XY steps will help you get you started, give you ideas and begin earning you more traffic, more trust and ultimately more sales for less ad spend. Click here to read 13 Tactics to Build Inbound Links for Your Online Store
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014. Mobile optimization keeps evolving, and it happens fast. At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. It’s difficult to implement Google AMP and you’re not sure if it’s worthwhile spending that time. In this article, we’ll be taking a look at exactly what Google AMP is. We’ll find out if we need it or not, how to easily implement it the right way and if it’s really good, or just another Google attempt to monopolize itself over the web:
Discover all the reasons why startups fail at SEO. Learn from the others’ experience. Find out the best examples of startups SEO failures and find out how you can get better from today’s article. In addition, learn what makes a startup successful.
It’s filled with peppery examples, appealing explanations, and strong SEO solutions.
Selling to the Wrong Customers Profile Will Kill Your Startup
Believe SEO Is Just a One Time Thing Will Make You Lose 92% of Your Audience
Not Scaling Your Results Gets You Only 50% of Your Goals
Ungrounded Overconfidence Will Leave You Stuck in the Pivot Phase
Not Knowing Your Target Will Bring Higher Costs and Fewer Users
Choosing an SEO Company That Will Rank You First in One Week Will Tank Your Ranks Definitively
Having a Slow Loading Website with Bad User Experience Can Decrease Conversions by 100%
Targeting Misleading Keywords Will Bring Zero Traffic to Your Website
Not Using Marketing Tools Won’t Bring You SEO Opportunities
Using Old School SEO Techniques Will Get You a Google Penalty
Building Low-Quality Links Gets You 25% Search Visibility Fall
Over-Optimizing Anchor Texts Sends an Alarm Signal to Google
Not Adapting Your SEO Strategy to the Evolving Industry Will Crash You
Having Unrealistic Timeframe and Budget Means Game Over
Poor Content Investment Makes You Lose More Than 67% Leads
Writing Low-Quality Content for Another Purpose Won’t Bring You Any Leads
But, can Content Curation Boost your Google Rankings? As matter of fact, it can. Big time. The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.
You will find out how to curate other people’s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.
Long tail keywords SEO strategy is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we used it properly to see direct results.
If you tried to rank a site in Google at least once, you know what a pain competitors can be. Often, you can't even figure out why on earth they are ranking for your target keywords when their content is just ‘meh'…