The pursuit of growth is what defines startups. So, why is your startup stagnating? Is it a problem with your product? An issue with your target? Aren’t you solving a problem? Do you have difficulties with your pricing strategy? This is to answer those questions read this 8 hacks to rev up your startup growth:
1. Identify your ideal customer
2. Construct a business model
3. Scale vertically and horizontally
4. Follow a Sustainable Growth Model
5. Try What Works
6. Scale Vertically and Horizontally
7. Invest in Talent And Technology
8. Track Progress And Reiterate
Applying these strategies and you may start seeing your startup grow. Happy growth hacking.
The complex nature of today’s buyers journey, with an increasing number of touch points across multiple channels and devices makes it difficult for marketers to reach B2B buyers at the right moment for conversion.
In online marketing, a conversion is when your visitor takes the action that you most want them to take. Visitors to your site have the power to jump off whenever they want – which is the norm as the majority are not ready to buy but are building up their knowledge and trust in your brand. So it is important to do everything you can to make the buying journey or process as easy as possible.
Companies are looking to leverage new tactics, strategies, and tools to hack growth, trying to achieve a hyper-growth rate equivalent to The Hulk.
But companies have a growth problem: their concept of growth is too narrowly focused. A great deal of time, money, and energy are being expelled on traditional and newish marketing channels in an attempt to throttle up growth by driving sales.
This mindset that new customers = new revenue = growth isn’t entirely wrong. New customer acquisition is absolutely necessary to grow a business.
Are you using Instagram as a traction channel for your business?
Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.
Growth hacking is a fancy term which exploded in last five years among marketers, SAAS companies, and Tech Entrepreneurs. While the word Growth Hacking may seem fancy, it is a simple concept. It is the notion that every strategy, actions, ideas that you develop and implement for your business revolve around growth. While every business is focused on growth, growth hacking is giving growth ‘wings’.
The whole point of growth hacking is to get enormous growth on a shoe-string budget. Growth hacking mainly revolves around developing and running tests, campaigns to find out which channels, segment, ads work the best and to focus on them to achieve rapid growth.
As growth hacking focuses on developing low cost strategies, any business can use it. It is not limited to SAAS companies and tech-savvy marketers. Even a small eCommerce business can use it to fuel its growth.
Whether your team consists of two co-founders or a skyscraper full of employees, your growth hacking strategies will only be effective if you’re able to affix them to your organization, apply a workflow, and use the results of experiments to make intelligent decisions.
For small and midsized businesses, growth is always the goal. Maybe 2017 is the year you finally plan to take your industry by storm. When many business owners start planning for growth, they think: we need a marketing department.
But nontraditional companies like Facebook have actually forgone a marketing department in favor of a growth department. Growth hacking has helped startups achieve massive growth — and established brands and the bootstrapped alike can learn from their successes.
That’s why we interviewed the growth hacker marketing expert himself on this week’s episode of the Marketing Cloudcast — the marketing podcast from Salesforce. Ryan Holiday (@ryanholiday) apprenticed under Robert Greene, author of The 48 Laws of Power, and served as director of marketing for American Apparel. He’s founder of Brass Check and has advised clients like Google, TASER, and Complex.
We’ve all heard the statistics before, how anywhere from 50-80% of small businesses fail within their first few years of operation.
But not you right? I know you don’t want to become one of the statistics.
Why else would you be reading an article about 7 killer growth tactics for small businesses in 2017?
I know why…
It’s because marketing and growth is THE NUMBER ONE thing that small business owners struggle with.
In fact a whopping 76% of all business owners report facing marketing challenges, and that’s exactly what I want to help you start to overcome in this article.
I know that the headline “7 killer growth tactics” might be what got you here but the fact that you’ve landed on this page tells me you are on a hero’s journey, the journey of having your own business. You are the driving force behind the growth of any economy in the world, so give yourself a pat on the back first and let’s dive into ways you can crush it in 2017.
This blog post will start and finish with the same thing – the mentality of growth. Think about it – you have a business, you are learning and exploring. Inherently you have a winners mentality – but whether or not you’ll succeed depends on a number of things.
What I want to do here now is introduce you to 7 tactics that are quick and easy to execute on so you can get some quick wins and begin to add them into your weekly activities.
Growth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.
The good news is that growth hacking is not complicated. In fact, many of the tactics outlined may sound familiar, yet, it’s how you use these channels for the specific reason and focus to attain this one goal…growth!
Sean Ellis, the first marketer at Dropbox and founder and CEO of GrowthHackers.com, first coined the term ‘growth hacking’ back in 2009 when he was running growth at Dropbox.com. Andrew Chen, now running growth at Uber, then popularised the phrase with his seminal blog post describing the AirBnB/Craigslist hack, firmly putting the term on the Silicon Valley map.