Growth hacking is a fancy term which exploded in last five years among marketers, SAAS companies, and Tech Entrepreneurs. While the word Growth Hacking may seem fancy, it is a simple concept. It is the notion that every strategy, actions, ideas that you develop and implement for your business revolve around growth. While every business is focused on growth, growth hacking is giving growth ‘wings’.
The whole point of growth hacking is to get enormous growth on a shoe-string budget. Growth hacking mainly revolves around developing and running tests, campaigns to find out which channels, segment, ads work the best and to focus on them to achieve rapid growth.
As growth hacking focuses on developing low cost strategies, any business can use it. It is not limited to SAAS companies and tech-savvy marketers. Even a small eCommerce business can use it to fuel its growth.
To build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store.
You can call it marketing, you can call it CRO, but at the end of the day, what you’re really talking about is customer experience (CX). Put plainly, customer experience relates to interactions between you and your customers. It’s how your customers feel about you based on the interactions they ultimately have with you.
Why does it matter?
Because bad experiences felt by customers or would-be customers can wreak havoc on an ecommerce business. Good experiences, on the other hand, can lead to boosts in brand awareness, website traffic, social mentions, and sales.
If you want to drive more positive interactions with customers and boost sales this year, you have to work to intentionally improve customer experience at your ecommerce business.
Learn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent![
Things are getting exciting. You’ve carefully evaluated your product idea and finally found a product to sell online. After searching high and low you've found your supplier, ordered samples, and discovered that they're better than you could have expected. Finally, you’ve placed an order for your initial inventory and are just waiting for it to come in. What now?
Well, you’ve still got a lot of work to do because you’re in the pre-launch phase. It's a critical time for every online store as it will set the tone for your business going forward. Welcome to the grind.
Launching your business without being prepared can be a recipe for disaster, that’s why we’ve put together this 10-point launch countdown to prepare your business for its launch to the world.
Are you reaching your potential when it comes to converting your ecommerce visitors? – According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts. – According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page. With those odds stacked against you, are you doing as much as you can to seal the deal? By 2018, Ecommerce sales are expected to grow to more than $400 billion (projected by ): Wanna claim your piece of the growing pie?
If you’re looking to generate passive income from an online eCommerce store, you will be presented with many choices to make.
However, the biggest choice of all is what exactly should you sell?
The internet is worldwide and growing constantly. New websites are being generated and new data is being added so fast that it’s dizzying, and new eCommerce stores are being created every day selling everything from gourmet dog food to barbeque grill accessories.
When you create your business, it can be tempting to try to sell everything in a mail-order catalogue style product bonanza.
There certainly aren’t any wrong answers, but here are some inspiring up-and-coming niche markets that you should consider.
Ecommerce is a great way to start generating passive income and getting off the beaten 40-hour-workweek path.
Online shopping is convenient for customers, but it’s also low-cost and low-investment for you, with high returns on good ideas.
It’s hard not to make money in eCommerce, and with these ideas for a market in hand, you’re sure to find a niche you’re passionate about.
Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there.
Sending general email blasts isn’t enough to drive engagement anymore. Customers want customized offers and experiences, and they want to feel more connected to brands. Customers want email, but they want the right kinds of email. As a result, segmenting lists and creating more targeted offers are key to boosting your e-commerce sales.