You may think stuffing more keywords into your content puts you on the fast track for ranking in search. But the reality is, black hat tactics like keyword stuffing can actually hurt your site and your traffic. Read on to learn what keyword density is best for your content, and how it can help you avoid costly search penalties.
Finding the most influencing Instagram users for your niche can be a challenging task, especially if you are new at this. The first thing that you have to take into account is the criteria which can be used to determine whether you have picked out the right influencers or not. Second, you have to analyze the kind of influencers your business needs.
Is Social Media Worth Your Time? If you are on this page, you’ve already realized the power of social media. Today small businesses spend more time on social media marketing than they do on website optimization. Now, you, a small business owner or a marketer, might not need an actual website, as you can promote …
Are you still shying away from Facebook ads? Are you setting up ads or boosting posts with no results? This article can help in more than one way!
Obviously, the Alla spend a lot of time on Facebook and a lot of time experimenting with Facebook ads. She look forward to hearing how you're using Facebook ads to increase your engagement and awareness.
To succeed on social media, you must post relevant, unique content and then do everything in your power to boost engagement. Over the years, the tactics that can give you results have changed. Now in 2018, here are eight social media marketing hacks that all but guarantee results:
Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track.
In this article, Ana outlines the different methods you can use to increase your search results with the use of visual content. She also shows you how to re-optimize your pre-existing content to help with your SEO. Check out the post!
SMS marketing is increasingly becoming an essential core multi-channel marketing channel to target customers. It is also considered as a channel of communication with higher return on investment. The myth that target a specific set of customers, on the go, is not a possibility is busted by the fact that an SMS can not only reach to the target group with very high precision but can also initiate two-way communication with the customer and the company.
Access to data has created even more opportunities, allowing businesses to provide potential buyers and clients with customized recommendations that match their buying habits. Online video chats are another feature, offering customers advice on sizing and other product questions for an extra level of the personalization online buyers want.
All these factors support branding and customer retention, of course. But the problem is that so many other ecommerce sites are using these tools that they've become too commonplace to really make an impact.
Happy Sunday! 🙂 I hope you're having a great weekend! Below are some of the interesting post to read in this week roundup. There are total 20 interesting and helpful articles from various IM Marketers were chosen for this week roundup.
Photoshop is excellent. Photoshop is also expensive for many solopreneurs and small businesses and difficult to get your head around if you’re not serious about your graphic design.
Thankfully, there are alternate software options to Photoshop available that are both easier on the wallet and more accessible to beginners. In fact, not only are these software alternatives better suited for novices, many of the better ones can be found for free.the best free alternatives to Photoshop you should be considering:
Over the past 15 years, Travis Lubinsky has been creating brands and launching e-commerce stores for myself and a handful of clients. As an entrepreneur, he has found success by creating engaging content, building brand awareness and enabling social commerce. This concept has helped him generate over $10 million in sales and has led to many amazing opportunities. After going through the process of building brands and launching e-commerce stores, he has cultivated eight steps to launching a successful e-commerce brand.
An Instagram story takeover is a fun way to introduce yourself to a new audience. It can also allow you to interact with new people and showcase your brand in a new way. Giving your audience a new way to engage with your brand if critical if you want to remain top of mind. Keep reading to find out how an Instagram story takeover can help.
Have you heard of Google's Mobile-First Index? It's where Google is going to show different results to people who are using a mobile phone.
Now, some people think that making your website mobile compatible or responsive will solve the problem, but it won't. If you want to do well with Google's Mobile-First Index, follow this guide. If you don't, you may lose some of your search traffic. 🙁
But on the plus side, if you follow the guide your traffic can increase. 🙂
In this post, I’ll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features. It’s generally true that you get what you pay for, and that holds true for SEO tools. The more expensive ones are easier to use, contain more features, and enable you to work more effectively and efficiently.
The e-commerce business industry is experiencing great boost with each passing day. More and more numbers of people are seeking assistance from various e-commerce solutions for all their requirements. With increasing demands of this business style, many people are coming forward and making a plunge. Mentioned below find 20 highly effective e-commerce business success tips from the experts:
You’ve always had an entrepreneurial way of looking at the world, and now it’s finally time to apply that mindset to building your own company.
But despite your drive, and how much you care about your company, you’re not doing as well as you thought you would. You’ve hit a few roadblocks on the way to success, and you’re not entirely sure how to handle them.
Still, the fact is, many companies face these problems. And there are eight habits preventing you — and them — from building a successful company. If you know what they are, you’ll be well on your way to changing things around.
One year ago, Sebastian Beja joined the Organic Traffic Team at Mindvalley as a Senior SEO Specialist. In our conversation, Sebastian walked us through the entire keyword research process Mindvalley used to lift organic traffic from under 14k per month to over 122k.
Proper SEO optimization helps your website in getting better search results along with driving more traffic. If you want to rank your site higher in Search Results the, check out how to do proper On-Page SEO optimization for WordPress site quickly…
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
Now let’s talk about how to know what content topics people want.
Social media can be a lot to take in all at once, especially when you’re just starting out. To help, here's a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy.
Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn’t mean you need to start a blog to make money online today.
You could opt for a non-blog-starting route. Sure. But if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.
Want to add more video to your content mix? There's no need to spend hours recording with an expensive camera. Find out how to use free tools to turn blog posts into videos you can share on social media.
Niche marketing is a selling and advertising strategy that focuses on a targeted sector of a market. Instead of marketing to everyone who could benefit from a product or service, a niche marketing strategy focuses exclusively on one group or demographic of potential customers who would most enjoy or benefit from the offerings.
SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further.
By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.
When you’re running an online store, it can be tricky to come up with new email content ideas week after week. After all, you’re already focusing on maintaining your website, fulfilling orders, and providing customer support. The pressure to create a fresh newsletter every week is a lot on top of your existing responsibilities.
That’s why we’re here to help. In this post, we’ll share eight newsletter content ideas that will keep your subscribers interested and engaged while letting you spend less time as an editor and more time as a store owner.
Here is a rounded up a series of great marketing ideas from Instagram experts. I tapped the minds of the leading Instagram bloggers, authors, and leaders of companies that deliver Instagram-specific software services to social media marketers and collected a little goldmine of tips.
I invite you to check out ALL the tips here or simply scroll to take in my favorites, an infographic I titled “11 Hot Instagram Marketing Tips.”
While every business niche and brand experiences unique issues, I’ve found that the following tactics have proven exceptionally useful in terms of taking your site from a stagnant ghost town to a highly trafficked converting machine.
So if you’re not impressed with your current levels of customer conversions and need a jumpstart, try these tips first.
Marc recently implemented a new system that has allowed him to increase my traffic without investing as much of my time towards it. He can now focus on other projects with this extra time and grow his business even more.
How do you learn SEO? By reading? Maybe you follow a few “gurus”?
I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google's algorithm changes so often that you need to continually test.
So in the spirit of testing, here are 8 SEO experiments you should run this year.
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:
Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.
But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.
What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.
Going into 2018, here’s what your content marketing strategy should and shouldn’t have.
The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.
If you're in this eCommerce arena, there are a variety of ways to improve your site's user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.
But in 2018 and beyond, no one is questioning the value of video but now it's to question what videos should you be making? In this short guide you'll see three main go-to product video formats and why you need them.
I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.
The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.
Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.
You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.
While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.
Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.
We’ve outlined five Instagram and Facebook video ad examples for you below.
Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.
In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.
Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.
What follows are five content marketing ideas for March 2018.
There are lots of studies about when the best time to post on Instagram is, but every Instagram account has a unique audience, in different time zones, so it’s important to determine what your individual best time to post on Instagram is.
The good news? We’re showing you exactly how to find your own best time to post on Instagram:
World domination is the ultimate goal of ecommerce – Amazon isn’t in your industry just to provide a community service. But while Amazon are the brand you may measure yourself against, the most successful ecommerce businesses start by nailing their regional markets. Local SEO can help your brand do just that. (And it’s cost-effective too).
Below I’ll explain how your ecommerce brand can get the most out local SEO and set you well on your way to global domination…
E-commerce trends are constantly shifting. Habits that excelled last year might fall short now, and with advancements in technology and the competitive nature of the business, you don't want to resist change – you want to embrace it.
It's crucial to keep up with today's trends if you want your sales to grow. Here are eight e-commerce trends to consider this year.
With Facebook organic reach falling, how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. Facebook ads. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018
When it comes to brand engagement, Instagram ranks as the top social media site with 4.21 percent. This mobile photo-sharing application is now seen as the most critical social networking site by an increasing number of American teens than any other social network. This shows a particularly large opportunity for universities and schools.
So it is pretty evident why so many businesses would want to be found on Instagram. But how exactly do they rise to the top amongst so many huge and established brands? The answer? Instagram Growth Hacking.
There’s no getting around it: eCommerce had an amazing 2017 and the year-end holiday season was a thing of digital beauty. The predictions we’ve heard about responsive design and mobile opportunities not only started to make sense, but they also started to materialize.
While 2018 is still fresh and new, online retailers and intelligence shops have been quick to showcase what happened in recent months to highlight their successes and lessons. We’ve distilled major reports down to 10 of the most important trends and facts, plus added some thoughts on how you can use those to your advantage throughout 2018.
How much should you pay your influencers? Or, more importantly, should you be paying your influencers at all? Figuring out how to pay social media influencers is one of the biggest issues in influencer marketing.
If you’re battling with the issue of influencer payment, it helps to have an understanding of how much most influencers earn, and what you can do to make sure you’re able to pay your influencers.
The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing out on opportunities for revenue generation and brand reputation development. If you are ready to take a long, hard look at your company’s social media marketing strategy (you do have one, right?), following are five crucial factors you should include in your updated outreach efforts.
Trends change every year and that's how we evolve, grow and prosper. The world is going digital today, there's a reason why you don't text anymore but video call; why you don't type anymore but dictate and your smartphone's virtual assistant writes it down for you. There's a change which is witnessed by the digital marketing world and here are a few trends which will dominate 2018:
3. 5 Tips To Adjust Your Content Marketing Strategy For 2018
As content becomes a greater priority, there are also growing challenges on how to stand out with your content as a brand. The best way to solve this problem is to keep up with the trends in order to adapt your content marketing strategy when needed.
Here are five ways to make sure that your content marketing strategy won’t stall over the next twelve months.
5. 5 Social Media Marketing Costs You May Be Overlooking
Social media marketing platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest are great tools that allow you to engage with existing and prospective customers easily. But the costs of doing business on these platforms aren't always as straightforward as they may seem. Here are a few social media marketing costs your business may be overlooking today that you might want to account for in the future.
6. 4 Best Practices for Instagram Marketing as Taught by ‘Women’s Best’
Over the past several years, Instagram has become an incredibly effective tool for spreading brand awareness and gaining new customers. While most individuals and brands that attempt to do Instagram marketing struggle to find success, a select few have actually succeeded.
To learn more about brands that have found success with Instagram marketing, I spoke to Lukas Kurzmann, David Kurzmann and Thomas Mark, founders of Women’s Best.
Below, are some of their most effective methods for becoming a leader in the fitness industry and an influential brand on Instagram.
11. Your Own Checkable Social Media Checklist [Infographic]
Social media is a diverse marketing channel and it can get difficult for managers to remember all the things that make up their workload. That’s why we created this checklist you can consult if you ever feel like you’re forgetting something.
12. Social Media Marketing Made Simple: A Step-by-Step Guide
Ever wonder how you can leverage social media like I do? Well, you are going to have to use a different strategy for each social platform… especially when you consider a lot is going to change in 2018.
Here's your 2018 guide to social media… make sure you read it because it will tell you what is working on each social media platform so you don't waste your time.
Social networking sites are constantly reinventing themselves and deploying new features. They’ve also been known to change their APIs and to discontinue support for the services that rely on them. Some tools are just no longer relevant as needs change and new social networking sites rise and fall.
That’s why we’ve pulled together this list of the best social media marketing tools in 2018 that are as relevant and as powerful as ever. Let’s go.
19. SEO: Google to Make Mobile Speed a Ranking Factor
If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.”
Google will dampen rankings for slower mobile sites to help mobile searchers find sites that deliver what Google considers to be a better mobile experience.
20. 7 Content Formats to Jazz Up Your E-commerce Marketing
The crowded e-commerce industry makes the competition tight. Today, the challenge to stand out is even harder since almost everyone is doing the same digital strategies such as email marketing automation, display ads, content marketing and more.
But since customers are content consumers, publishing a series of relevant and interesting content can be your customer magnet. So this 2018, consider producing these content formats to jazz up your E-commerce marketing.
To find out from industry experts how today’s dealers can not only get a handle on digital marketing, but truly dominate with it, we asked three of our 2017 Acceleration Awards–winning companies—AutoLeadStar, Digital Air Strike, and ELEAD1ONE—to give their best five-step digital marketing primer for dealerships.
If you've been looking to ramp up your local SEO work without busting your budget, this is the post for you. Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.
Check out This Post and Discover How Facebook Content Marketing Can Powerfully Grow Your Business in 2018! CLICK the Link above NOW and Take Your Facebook Marketing Strategy to the next Level with This Awesome Post.
Unfiltered campaigns tend to be more suited for social-only executions as opposed to Premium campaigns, which often extend to other types of channels outside of digital and social.
However, if not executed properly, Unfiltered activations can become more work for the brand. But rest assured, we’ve called on our outstanding campaign managers to share their insights on how to avoid any pitfalls when developing and executing this type of influencer content offering.
Any company that uses the Internet to drive business will engage in social media marketing. However, many businesses incorporated social media after their businesses reputation and goals were established. This can force a business to reconsider their overall business strategy.
Avoid this in 2018 by dodging these three basic social media marketing mistakes.
Affiliate marketing is a great way to make money from your website. By promoting other people's products and services, you earn largely passive revenue without the need to deal with development, shipping, and customer service. Let's walk through how to get started with affiliate marketing on your WordPress site!
Instagram is an incredible platform for business promotion; not only is it one of the most popular social media networks at the moment, but it’s also a great platform for showcasing your business and your products. One of the struggles with Instagram, however, is that you need to get followers and engagement – and the question is, what is the best strategy for Instagram growth?
There are so many opinions, so many studies and tests – which ones deserve your attention?
A few claim to have the answer – tested and proven. Let’s look into them.
If you’re lacking some inspiration you came to the right place. In the guide, we’re going to have a look at some general tips for using automations and the most common marketing automation campaign examples.
With updates in Facebook's and Google’s algorithms in 2017, content marketing has changed considerably. For instance, it's become harder to have content with clickbait titles show up on Google searches and Facebook feeds.
This means that your content marketing, at both the strategic and execution levels, must adapt to those changes. Here are some ideas for how to do that:
Instagram is a beautiful place. It inspires us, transports us to magnificent places, and reminds us of cherished memories. But aside from the beauty of Instagram, what keeps many people coming back is the sense of community.
In this article, Aby Moore of You Baby Me Mummy, breaks the five main areas you need to nail in order to build a killer community on Instagram.
Email is an effective channel to communicate with your target audience. Startups can use email as a tool to build their audience, convert leads and get new customers. Here are five keys to your campaign's success.
We’ll help you understand exactly how to boost your sales and how to use the latest options available on Pinterest to make that happen. We’ve also got some tips and tricks on what to do — but equally as important, what not to do.
Here’s a closer look at the ways you can sell your products on Pinterest and reach an audience that is already searching for what you offer!
Ready to expand your social media marketing efforts in 2018? Consider getting started with Pinterest. This image-based social media site can help you reach even more customers. Especially, If you have great visuals and want to appeal to their a highly engaged female audience. Pinterest users love to build crafts, search for recipes, shop, or learn something new. Use this advice to drive traffic back to your business website and score more sales. Pinterest can be a black hole and time suck. (Like all social media) You might start out searching for pins that relate to your business, but end up looking at cupcake recipes! So how do you stand out?
There are so many Social Media Trends being predicted for 2018. If you were to read them all, you would walk around looking like this 😡, this 😱, this 🤬 or this 🤯. But because we like you 😍 and want to save you from banging your head against the wall, we created these top 5 social media tips that will help you crush your 2018 marketing goals. If you’re already a client of Sociallybuzz, then we already got you covered, but this is still a great article to read or share with your friends (show us some love). I always say an educated client is a great client. If you’re not a client (side note: we need to know why) and you want to grow your business to the next level in 2018, this article will be your very best resource to get you closer to your goals.
Without further ado, here are the top 5 Social Media Tips that will shape your business in 2018 and how to use them in your marketing efforts.
Technological improvements related to machine learning, chatbots and analytics will drive a number of notable developments in the field of marketing automation. Here’s a look at four trends to watch in 2018.
The rise of digital and social media has given consumers a voice, and brands have slowly lost control of conversations they were once able to sculpt using traditional advertising, especially around quality of products or experiences. This growing trend has led to the rise of Influencer Marketing (IM).
It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too.
Being a digital marketer means always staying up-to-date with the new and upcoming trends. Changes happen fast. New SEO rules, new social media advertising costs, new tools that transform the life of a marketer. Sometimes, almost unpredictable things happen, like the appearance of a new super-cool social media platform that simply wasn’t there yesterday. But sometimes the trends rise and fall relatively slowly. It’s important to pay attention to them, see how they progress from year to year, stick to them whenever it makes sense and abandon them whenever the hype or the usefulness has decreased or is about to. This post is mostly about the second type.
Here are a list of the 65 best small business tools that you can use in 2018 to grow your business faster. We’re really pleased with the comprehensiveness of the list we’ve put together and hope you find it useful!
As an influencer, even if you’re doing everything right, from creating gorgeous content to over-delivering on the collaboration brief, you might still be missing a few important details that could mean the difference between “OK” and “over-the-top” for a brand.
Here are four tips that will help the savvy blogger or influencer get better results collaborating with brands.
Sometimes, searching for profitable keywords with low competition becomes difficult when you analyze some specific keywords because many high authoritative sites are already ranking for those keywords.
So, what you have to do for your keyword research? Well, you don’t need to worry about here I have discussed some important techniques to find and optimize your website for ‘Low competition keywords’.
Anyone who is a successful affiliate marketer shall easily affirm that it such a campaign demands an investment of effort and time to pay off in the long run. However, this is only possible if marketers are aware of possible mistakes and tend to overcome them. Even after stepping into this world of affiliate marketing, beginners are likely to make some common mistakes while kicking off the campaign. Following are these mistakes, which should be avoided:
In January, inbox fatigue abounds. Your recipients have been blasted again and again by overeager brands promoting holiday sales and New Year's Eve celebrations, and chances are good they're ready to cleanse their inboxes with a wave of unsubscribes. So take a moment, really consider the precedent you want to set this year, and prove to your subscribers why they'll look forward to hearing from you in the months to come.
If you aren't sure where to start, here are some solid email content choices I've seen from brands in my own inbox the past couple of days. Use their strategies for inspiration, and happy emailing!
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist?
Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How to Make Your Videos as Engaging as Possible, Matthew covers ways to make irresistible videos. I touch on 10 of them here.
Working with influencers is fast becoming one of the most popular and effective marketing strategies out there. Its popularity is causing brands and agencies up and down the country to jump on the bandwagon without much thought, and as a result, they often get their campaigns wrong. But it doesn’t have to be that way! Expert digital marketing agency, Soap Media, give their two cents on how you can correct your mistakes and produce some truly extraordinary campaigns.
Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is a well-planned strategy in order to leverage this incredibly powerful tool for building your business online.
You should have your core goals and metrics laid out from the very beginning.
In February, produce and distribute content — articles, videos, podcasts, and similar — to attract, engage, and retain customers. When you give shoppers valuable content that is useful, informative, or entertaining, many will reciprocate with purchases and loyalty.
This reciprocation is, in fact, why content marketing can be so effective. Your company’s useful content helps build a relationship with your customers that may lead to sales.
With 2018 just getting started, I wanted to list some of my favorite marketing influencers, some of the most influential experts in the industry and some of the most promising creative minds to pay attention to this year:
Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts.
Here is a list of 10 outstanding digital marketing campaigns from 2017. The campaigns include search hacking, viral retweets and replies, user-generated content on Instagram, Google hacking, success in failure, fake ads, and true news.
As we barrel into 2018, there are no guarantees that the email tactics and strategies that worked in 2017 will deliver the same results. To make the most of your email marketing investments and stay on the cutting edge, consider the trends that will impact email over the next 12 months.
We asked 10 contributors from a number of different areas of the industry, including agencies, in-house marketers, SEOs, freelancers and bloggers, for their predictions on how digital marketing, SEO, content marketing and the specific area of outreach and influencer marketing will change or develop in 2018, and what tactics both B2B and B2C brands can best utilise to achieve their objectives.
In this guide, we’ll equip you with 2018 knowledge—the insider strategies, tactics, and growth hacks that all the top influencers use to grow accounts to 10,000, 50,000, even 1,000,000 followers, faster than ever.
A picture is worth a thousand words. So instead of relying on sales pitches and writing copy to sell products, taking advantage of visual social media posts can attract far more attention. Instagram stands as one of the most used social platforms on the Internet today. With its tight connection with Facebook (which now owns Instagram), posting an individual picture may generate far more traffic to an eCommerce site than most other platforms. However, it is important to understand how to best use Instagram to generate additional interest and boost visitors to a company website. To do this, it is necessary to follow these 16 powerful strategies to get more eCommerce traffic from Instagram right now.
In my experience, blogging is still one of the best ways to add to your inbound marketing efforts and drive more traffic to your website. It’s also amazing for building your reputation as a trusted expert and forming stronger relationships with your current customers.
But while starting a blog is easier than ever, making it a success is a bit trickier. Here are five ways you can build a successful blog in 2018:
This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.
Content is one of the most effective ways to communicate with your audience. Whether that’s through written blog posts or video, different forms of content can be utilised in different ways. Each year, new types of content become the most popular, and in 2018 it will be no different. Some types of the content marketing trends you will already be familiar with, and others will be increasing in popularity over the coming year. This is why it’s essential to read this list and stay ahead. Keep on top of your competition with new and effective content marketing. If you have any more suggestions, we’d love to hear them in the comments below.
Various technologies have contributed to the e-commerce boom over the past several years. The growth of email marketing and pay-per-click advertising, search engine optimization, content marketing, and the growing use of social media have all helped carry e-commerce to its current position. The following trends are what will help take e-commerce to the next level in 2018:
If you want 2018 to be the year that your product takes off, you and your team will need to set yourselves apart from the masses of competing products with a new and compelling video marketing strategy that makes your customers want to buy and keeps their attention engaged. While you’re planning your marketing engagement strategy for the year, consider including one or more of these trends into your video creation that are sure to take off in 2018.
Today, selling and buying of products or services have been made easier through the use of electronic channels such as those found on the internet. This approach in business has grown over time and has offered marvelous triumphs to numerous startups.
Although setting up an eCommerce can be a little bit frightening since risks are always involved, getting your business online will definitely bring in a few perks.
Since the rather recent release of Google’s Hummingbird update I thought it would be helpful to offer some SEO strategies to help improve your local rankings! As we know it has become even more important for small business owners to boost local rankings since geographic search results take on a prominent role in search engines. While it was reported that 61% of local searches resulted in purchases back in 2012, the biggest search engines have become even smarter than before in returning customized and localized search results to meet user’s needs. Therefore, if you are looking for a steady stream of new customers, it is likely that your SEO will need a serious update to stay competitive in your local marketplace. Read on to find out more about the hottest local SEO strategies for boosting your local rankings, improving your business’ visibility online, and outshining your local competitors
If you want to be successful in 2018, you need to know that content makes the marketing world turn. And just as we saw many content trends come and go in 2017, 2018 is sure to do the same. Narrowing on content marketing trends 2018 will carry over from the past year, here are 4 trends to keep an eye on.
Content Marketing is not as stiff and menial as it used to be. Marketers are pulling all possible strings to transform their content from a rigid monologue to a conversational dialogue. Even if you’re offering the best financial products among your rivals, given the magnitude of content marketing, your product is not enough on its own, if you don’t employ content that strikes your users’ chords.
Many times clients tell me to create “the greatest video”, which goes viral, which is good for everything kind of advertisement. Unfortunately, the story is not as easy as it seems. A video can go viral accidentally, but in most of the cases, it needs a strong marketing strategy. In this video planning template, I would like to focus on the mechanism of a great performing video strategy. It all begins with the end in mind.
Any merchant can promote their store without an expensive agency. The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business.
Sellers who implement these tactics will have a diverse marketing strategy— one that enables long-term connections with returning customers and offers opportunities to engage and attract new buyers.
Whereas traditional marketing funnels flow from channel to landing page, and onto sign-up forms and/or checkout carts, chatbots can eliminate at least several of these steps thanks to Facebook. In science fiction, this space-folding phenomenon is often called a tesseract, and it makes for good analogy for how bots will change messenger marketing.
Customer engagement through social media platforms like Facebook, Snapchat and Instagram has become a crucial component of any successful marketing strategy. As the world of social media marketing changes quickly, it’s important to stay up to date on trends in the industry so that you can create the most successful engagement strategy possible. Here are 7 trends in social media marketing that will dominate in 2018.
this article will not advocate one platform over another. There are hundreds of them. I have my favorites and if you’re in the space for more than four seconds, you’ll encounter other people’s favorites, too.
Instead, I’ll provide a broad overview of ecommerce platforms and how using them compares to running your own servers.
Working with some of the country’s largest brands and most active influencers gives me a pretty good vantage point from which to view what’s ahead in influencer marketing. Here are some of the ways I see the industry evolving over the next couple of years.
After a little polishing, I’ve developed a simple, 7-step outreach process that’s gotten me a 60% positive response rate from the experts I reach out to. Here’s the entire process from start to finish:
Social media has empowered millennials to become entrepreneurs and build business empires. Today, all media is social, and millennials, having grown up alongside the internet, are keenly aware of how to create and extract value from social media.
So, If you are excited to know how you can use Remarketing with Google Analytics to better target your customers and lower down your marketing cost and increase your sales, then keep reading the article.
Facebook Audience Insights is a tool marketers can use to get more information on Facebook users, whether they're current fans or from a custom audience you created. We've put together a thorough overview of what to look for in your insights, so you can find new personas or get a more granular view of the leads you have already. Assemble a more complete picture of your audience…
Influencer marketing continues to evolve, with new brand success stories popping up every day. Typically, the advice comes from the executive (buying) side of influencer marketing. As someone who has been both an advertiser on behalf of several brands and an influencer building social media entities, I wanted to share some advice from some of the largest influencers in the world, who I’ve worked with in the past. They’ve seen thousands of campaigns and learned the best ways to manage social media, what makes influencer campaigns successful and much more.
Each creator owns or manages millions of followers, with several managing over 10 million. Here’s what they thought you’d find most valuable:
Technology has always been a major driver of growth in business, and that’s never been more clear than it is today. In particular, the rise of the Internet of Things – along with the voice-controlled digital assistants, high-tech automation tools and other technologies that have been ushered in along with it – has given businesses across many industries powerful new tools to grow, expand their reach and do their work more efficiently than ever before. If you’re looking for a leg up on your competition, here are five essential IoT smart technologies you need to be using in your business.
Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite called “Enhanced Ecommerce.”
I will review Enhanced Ecommerce in the post. I’ll provide tips for setting it up and, also, for how to use it to increase revenue.
The end of the year is always a good time to look back and see what worked and what didn’t in the last 12 months. It is also the perfect time to look to the future and predict trends that will influence a certain industry. In digital marketing, these trends are usually quite difficult to predict, but with a bit of analysis and careful deduction, it can be done.