Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.
It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New York Times employee who sent an email to its list of 8 million+ people, which was supposed to be sent to just 300 people.
However, making mistakes is like a fart. Despite your resistance, you can’t stop it from coming wherever and whenever. So, in this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make while setting up an email marketing campaign.
You craft the perfect email, pack in a ton of value, and press the send button…
And CRASH. All that hard work you put in seems to come crumbling down.
The online entrepreneur’s worst nightmare. And you’re right to be concerned. After all, when your subscribers hit that “unsubscribe” button, you’re literally losing money. Meaning your email unsubscribe rate is directly related to loss of money in your business.
If the lifetime value of of an email subscriber for your business is $500, that means when you send out an email and 60 people unsubscribe, you’re waving bye-bye to $30,000.
So you want some lead magnet ideas to build an email list, huh?
How about driving that newly-built email list of leads deeper into your inbound marketing funnel so you can convert them from subscribers into actual paying customers?
Well, you’re going to need to so
me bad ass “ethical bribes” throughout your funnel to do that.
Lead magnets are critical to the lead generation process. And they are just as important for the rest of the funnel as well. It doesn’t matter if you’re in B2B or B2C and it doesn’t matter if you’re in SaaS or Ecommerce. If you use a sales funnel to generate traffic, turn them into leads, and then turn those leads into sales, you need lead magnets
But not just any lead magnets. You need the right ones.
That’s because the offer is everything. And when coupled with the right positioning and copy, a few good lead magnets can literally triple your lead generation almost overnight.
Whenever we ask our readers and customers what aspect of their email marketing strategy they want to improve, the answer is often one thing: list building.
And this makes sense: the more people you can reach with your emails, the more opportunities you have to grow your audience and turn them into customers.
To get the most valuable and proven list building tips, Aweber asked 15 industry experts about their number one tactic for getting new subscribers – and they didn’t disappoint. Check out this post to see what they had to say, and how you can incorporate their tactics into your own email strategy today. Read more.
This article breaks down the lead generation strategies from 75 of the top marketing brands and thought-leaders out there. We’re talking about 328 lead generation examples, encompassing AdEspresso to Wordstream and everything in between:
A gaping hole. There was a giant, leaking hole in the middle of our marketing funnel. This was back when I first started creating content for our company blog. Before I tell you what it was, tell me if this situation sounds familiar to you. Most people come to your website and leave without taking action.
If you want to convert more traffic into email leads, then you need the right type of opt-in offer, at the right time, on the right page of your website funnel. [click to continue]