- 8 SEO Experiments to Test in 2018
How do you learn SEO? By reading? Maybe you follow a few “gurus”?
I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google's algorithm changes so often that you need to continually test.
So in the spirit of testing, here are 8 SEO experiments you should run this year.
2. How to Expand your E-commerce Store with Email Marketing
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:
3. Create Infographics: How To Make Visual Content
Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.
But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.
4. 6 Blogger Tools for Sharing and Promoting New Content
In this article, you’ll discover six tools that will help boost the visibility of your blog posts.
5. 2018 Content Marketing Strategy: What's New, What Still Works & What's So Last Year
What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.
Going into 2018, here’s what your content marketing strategy should and shouldn’t have.
6. Google Releases an SEO Tool that Measures 10 SEO Metrics
The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.
7. 3 Essential Videos for eCommerce Product Pages | Important Product Listing Videos
If you're in this eCommerce arena, there are a variety of ways to improve your site's user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.
But in 2018 and beyond, no one is questioning the value of video but now it's to question what videos should you be making? In this short guide you'll see three main go-to product video formats and why you need them.
8. 10 Fast Ways to Dramatically Improve Ecommerce Sales
Below are 10 killer ecommerce tips for you. Here are some of the things you’ll learn:
9. 4 Reasons Why Blogging Isn’t Dead
I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.
The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.
Blogging Isn’t Dead
10. 26 Actionable Email Marketing Tips & Best Practices To SKYROCKET Your Growth In 2018
In this guide we’re going to deep dive into actionable tips and best pratices that will help you grow traffic and sales from your list in 2018.
Ready to take your email marketing to the next level?
Great! Let’s get started with some surprising data…
11. How To Chose The Best Digital Channel for Your Business
Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.
You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.
12. 4 Future Trends In Ecommerce Personalization
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
13. Digital Marketing Trends You Can Expect To See This Year
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
14. 6 Chatbots for Small Businesses in 2018
In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.
15. Startup Content Marketing: Benefits & Examples
While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.
16. 5 More Advanced Tips for Facebook and Instagram Video Ads
Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.
We’ve outlined five Instagram and Facebook video ad examples for you below.
17. Case Study: How Biostrap 4x’d Their Popup Conversion Rate & Collected 25k Emails in 2 Months
Biostrap recently switched over to the Interactive Popups tool and had some pretty awesome results to share. So we compiled a quick Q&A session to see what really moved the needle.
30% of this website’s revenue comes from email so you can imagine how even a small % increase email opt-in conversion rate could snowball into huge profits.
18. 9 Ways to Improve Search Engine Optimization
Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do!
Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings?
In this Revenue Weekly, we'll take a look at seven strategies you can use to boost your presence in search results.
Let’s get started!
19. 55 Must-Know Facts for Small-Business Websites SEO
Are you struggling to get your head round the idea of search engine optimisation (SEO)? Need some facts and figures to help you understand the basics?
Milkwhale share 55 things you need to know in this infographic.
20. Finding Influencers: How-To Find, Contact & Hire Social Media Influencers
Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.
21. 5 Content Marketing Ideas for March 2018
In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.
Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.
What follows are five content marketing ideas for March 2018.