Since the Hummingbird update in 2013, Google's been increasingly leveraging semantic search with the Knowledge Graph, RankBrain, and natural language processing. And if you haven't thought about adapting your strategy to it yet, now is definitely the time.
In this article on 5 major aspects of semantic search, you'll learn how semantic search works and what you need (and don't need) to change in your strategy to grow rankings in 2017.
Here are some of the things you'll learn in the post:
• Should you create pages around keywords, topics, or… neither?
• How can you improve your pages' topical relevance?
• Should you still be doing keyword research & targeting in 2017?
• How can you leverage the Knowledge Graph to benefit from semantic search?
Are you using Instagram as a traction channel for your business?
Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.
If you’re familiar with the technology or industrial sector you're probably aware that they have a pretty complex sales process. You'll need to be just as much a consultant and a teacher as you are a salesperson. In today's marketplace a successful business needs to adopt a different set of skills – that help you to listen, learn and understand your buyers problems.
For sales and marketing to be effective it relies in a big way on content creation. Prospects need validation that you are trustworthy, knowledgeable and an industry authority – all supported by the quality of your content. And with a lack of trust of anything “corporately sourced” the more that this content is shared and endorsed by unbiased third parties the stronger impact it will generate.
Your mobile search results aren’t that great, right? You notice that the people who find your site via mobile search seem to be more interested in your brand (since they spend more time on it), but there’s a whole lot less of them than desktop users. Or it may be that you have a lot of them, but they quickly bounce off your site after a single page view.
What’s going on here?
Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care.