How to Grow Your Brand Using Facebook Ads

Building a social following through consistent value delivery to your audience is what social media marketing entails. At the same time, it entails communicating with your target audience, expanding your network, and giving people the impression that they are getting to know you or your brand.

However, it can also apply to advertising. Social media advertising is an unique type of advertising with many other advantages. In this case, we’ll focus on Facebook Ads in particular and why they’re such a powerful tool when combined with the right social media marketing campaign.

An Overview of Facebook Ads

Facebook Ads is a pay-per-click (PPC) marketing platform. That stands for ‘Pay Per Click,’ and it essentially means that as an advertiser, you are only charged when someone clicks on your ad. If someone sees your ad but does not click on it, you will not be charged.

Furthermore, it allows you to choose how much you are willing to pay per click, as well as set an upper limit for when you have bottomed out, just like other PPC platforms. This is fantastic because it allows you to work within any budget while also allowing you to choose how much you are willing to pay for each click.If you know your rough ‘CLV’ (Customer Lifetime Value), you should be able to estimate how much each visitor and customer is worth to you over time. You can then be certain that you are only paying that amount!

Even better, if you use CPA – cost per action – you will only be charged when someone likes your page or downloads your app. You are now only paying for new, engaged audiences.


What makes this truly effective is that PPC allows you to target a specific audience. This means you can choose who you want to market to and ensure that only those people see your ads.

You can select this based on all of the information they have provided to Facebook, such as their age, gender, location, hobbies and interests, and more. This way, you can ensure that you are not only paying for new Facebook likes, but that all of the people you are paying for are likely to be interested in reading your posts and purchasing from you!

10 Quick Social Media Marketing Tips

10 must-know social media marketing tips you should consider when rolling out your next social media campaign.Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. Optimize your social media platforms

Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. Track mentions

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.

8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature

Instagram now allows more than one picture per post. Starting… whenever it rolls out, you’ll be able to share as many as 10 photos or videos in a swipeable gallery.

Here are few ideas to help you get creative with this Instagram’s New Multiple-Image Posting Feature


Click to Enlarge Image

8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature

49 Social Media Statistics to Shape Your Marketing Strategy

social media marketing strategySocial media is still changing the landscape of digital marketing.

With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget.

However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers.

Many businesses still aren’t sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts.

Take a look at these 49 social media statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

complete guide to effective snap adsIn the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.

Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.

We’re thrilled by the possibilities that Snapchat Ad Manager has brought about for marketers. And we would love to help you get started with creating your very own Snap Ads and measuring their performance.

Here’s everything you need to know about using Snapchat Ad Manager to create effective Snap Ads.

Facebook Ad Optimization Hacks for Success

 Facebook Ads Optimization Tips

There are tens of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”

That’s not very helpful, is it?

After working with SaaS brands and developing their Facebook ad strategies, Karola Karlson learned the hard way how to actually improve Facebook ad results through a process of constant tweaking and updates.

And here they are – the 10 Facebook ad optimization hacks that really work.

This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level.

In this Facebook Ad Optimization guide, you will learn how to:

  • Increase your ads’ click-through rates
  • Lower your ad campaign’s cost-per-click
  • Reach even more high-ROI audiences
  • Lower your cost-per-acquisition
  • Increase your sales results at the same ad budget

Read 10 Facebook Ad Optimization Hacks for Massive Success here

8 Easy Instagram Growth Hacks

how to grow your business with instagramAre you using Instagram as a traction channel for your business?

Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.

Read 8 Easy Instagram Growth Hacks for Beginners here

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

video marketing strategyIn our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!

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