You craft the perfect email, pack in a ton of value, and press the send button…
And CRASH. All that hard work you put in seems to come crumbling down.
The online entrepreneur’s worst nightmare. And you’re right to be concerned. After all, when your subscribers hit that “unsubscribe” button, you’re literally losing money. Meaning your email unsubscribe rate is directly related to loss of money in your business.
If the lifetime value of of an email subscriber for your business is $500, that means when you send out an email and 60 people unsubscribe, you’re waving bye-bye to $30,000.
Are you reaching your potential when it comes to converting your ecommerce visitors? – According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts. – According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page. With those odds stacked against you, are you doing as much as you can to seal the deal? By 2018, Ecommerce sales are expected to grow to more than $400 billion (projected by ): Wanna claim your piece of the growing pie?
We’ve all heard the statistics before, how anywhere from 50-80% of small businesses fail within their first few years of operation.
But not you right? I know you don’t want to become one of the statistics.
Why else would you be reading an article about 7 killer growth tactics for small businesses in 2017?
I know why…
It’s because marketing and growth is THE NUMBER ONE thing that small business owners struggle with.
In fact a whopping 76% of all business owners report facing marketing challenges, and that’s exactly what I want to help you start to overcome in this article.
I know that the headline “7 killer growth tactics” might be what got you here but the fact that you’ve landed on this page tells me you are on a hero’s journey, the journey of having your own business. You are the driving force behind the growth of any economy in the world, so give yourself a pat on the back first and let’s dive into ways you can crush it in 2017.
This blog post will start and finish with the same thing – the mentality of growth. Think about it – you have a business, you are learning and exploring. Inherently you have a winners mentality – but whether or not you’ll succeed depends on a number of things.
What I want to do here now is introduce you to 7 tactics that are quick and easy to execute on so you can get some quick wins and begin to add them into your weekly activities.
The new year brings fresh beginnings and new digital marketing strategies. With Influencer Marketing remaining hot on the agenda, we thought to provide the 5 most common reasons why Influencer Marketing fails. After all, it's far easier to guarantee success if you know what not to do; without actually having to make the mistakes yourself.
If you're only just embarking on the Influencer Marketing journey, or you believe you have room for improvement, why not have a read here.
Growth hacking strategies are all the rave to expanding your audience and customer base in a short time frame. You see, growth hacking is all about applying unconventional marketing strategies to break through, grow faster, and stay ahead of the competition. Especially for startups who have minimal advertising budgets but desire to accelerate quickly or brands who’ve struggled with increasing their clientele, growth hacking can prove to be a winning move to achieving these goals.
The good news is that growth hacking is not complicated. In fact, many of the tactics outlined may sound familiar, yet, it’s how you use these channels for the specific reason and focus to attain this one goal…growth!
Learn all the best practices of Facebook advertising: How to use the different tools, which ad types and campaign objectives to use. Get to know all the targeting methods and how to use each of them. Find out how to correctly track the results, and discover which metrics really matters.
Absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place.
2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016.
We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video ads and, of course, native live streaming.
Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers. Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.
As a professional, you can leverage live video to give your personal brand the same kind of lift.