Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, Mary-Rose Sutton show you how to get yourself set up with your own Facebook ads and create your first ad campaign.
No doubt, you’ve heard enough about the importance of local SEO for small businesses. This is especially true today as more than half of users search for local businesses or services.
But how to launch a local SEO campaign from scratch? Check out this local SEO guide for small businesses.
In this local SEO guide you’ll find basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.
The pursuit of growth is what defines startups. So, why is your startup stagnating? Is it a problem with your product? An issue with your target? Aren’t you solving a problem? Do you have difficulties with your pricing strategy? This is to answer those questions read this 8 hacks to rev up your startup growth:
1. Identify your ideal customer
2. Construct a business model
3. Scale vertically and horizontally
4. Follow a Sustainable Growth Model
5. Try What Works
6. Scale Vertically and Horizontally
7. Invest in Talent And Technology
8. Track Progress And Reiterate
Applying these strategies and you may start seeing your startup grow. Happy growth hacking.
Our inboxes are more crowded than ever. Brands are blasting emails out like never before because someone (it might have been us) told them that email marketing is the most effective marketing channel.
But let’s be honest: most emails SUCK.
They’re overwhelming, uninspired and worse of all, boring to read. And with enough time, end up collecting digital dust in subscribers’ inboxes (along with other unopened emails).
Rikke Thomsen of Sleeknote.com share exactly how they’re doing to write emails that readers can’t help but open, click and comment on. Click the link below to read the email marketing case study.
There are tons of social media analytics tools on the market. What separates CoSchedule from the pack? See what makes our platform the best option for you.
Learn how to develop a strong social media campaign planning process that generates positive results every time. Plus, download three free templates here.
Besides your content, links are THE most important SEO ranking factor. Here are the techniques and tools you need for fast and effective link building.
You may think stuffing more keywords into your content puts you on the fast track for ranking in search. But the reality is, black hat tactics like keyword stuffing can actually hurt your site and your traffic. Read on to learn what keyword density is best for your content, and how it can help you avoid costly search penalties.
Finding the most influencing Instagram users for your niche can be a challenging task, especially if you are new at this. The first thing that you have to take into account is the criteria which can be used to determine whether you have picked out the right influencers or not. Second, you have to analyze the kind of influencers your business needs.
Is Social Media Worth Your Time? If you are on this page, you’ve already realized the power of social media. Today small businesses spend more time on social media marketing than they do on website optimization. Now, you, a small business owner or a marketer, might not need an actual website, as you can promote …
Are you still shying away from Facebook ads? Are you setting up ads or boosting posts with no results? This article can help in more than one way!
Obviously, the Alla spend a lot of time on Facebook and a lot of time experimenting with Facebook ads. She look forward to hearing how you’re using Facebook ads to increase your engagement and awareness.
To succeed on social media, you must post relevant, unique content and then do everything in your power to boost engagement. Over the years, the tactics that can give you results have changed. Now in 2018, here are eight social media marketing hacks that all but guarantee results:
Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.
Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track.
The top ecommerce influencers fall into two distinct categories: meet the influencers who promote ecommerce companies and who launched their own.
In this article, Ana outlines the different methods you can use to increase your search results with the use of visual content. She also shows you how to re-optimize your pre-existing content to help with your SEO. Check out the post!
Find out how one small change lead to a huge spike in open and click-through rates. Plus, see how to do it yourself.
SMS marketing is increasingly becoming an essential core multi-channel marketing channel to target customers. It is also considered as a channel of communication with higher return on investment. The myth that target a specific set of customers, on the go, is not a possibility is busted by the fact that an SMS can not only reach to the target group with very high precision but can also initiate two-way communication with the customer and the company.
Access to data has created even more opportunities, allowing businesses to provide potential buyers and clients with customized recommendations that match their buying habits. Online video chats are another feature, offering customers advice on sizing and other product questions for an extra level of the personalization online buyers want.
All these factors support branding and customer retention, of course. But the problem is that so many other ecommerce sites are using these tools that they’ve become too commonplace to really make an impact.
Email marketing is 40 times more effective in landing sales than social media channels, but marketers often forget these key strategies.
Do you know how to reach #1 in Google search results? You’ve got to learn these SEO ranking factors if you want to be at the top and get BIG traffic.
Check out these ecommerce marketing ideas proven to boost ecommerce sales and set you apart from your competitors.
I’ve been growth hacking Twitter and have added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.
Starting your own business is one of the most rewarding things you can do.
But it’s not easy…
Especially when you’re working a full-time job.
Rhis awesome infographic is created to help you escape the 9 to 5.
Happy Sunday! 🙂 I hope you’re having a great weekend! Below are some of the interesting post to read in this week roundup. There are total 20 interesting and helpful articles from various IM Marketers were chosen for this week roundup.
Photoshop is excellent. Photoshop is also expensive for many solopreneurs and small businesses and difficult to get your head around if you’re not serious about your graphic design.
Thankfully, there are alternate software options to Photoshop available that are both easier on the wallet and more accessible to beginners. In fact, not only are these software alternatives better suited for novices, many of the better ones can be found for free.the best free alternatives to Photoshop you should be considering:
Are you looking for ways to drive more traffic to your blog? Want the secret formula used by one blogger who grew to more than 1 million readers per month?
Here are a few tips for using Reddit to build your own authentic online community:
When it comes to email marketing, there are unwritten rules and principles that marketers can’t afford to ignore when running campaigns.
Over the past 15 years, Travis Lubinsky has been creating brands and launching e-commerce stores for myself and a handful of clients. As an entrepreneur, he has found success by creating engaging content, building brand awareness and enabling social commerce. This concept has helped him generate over $10 million in sales and has led to many amazing opportunities. After going through the process of building brands and launching e-commerce stores, he has cultivated eight steps to launching a successful e-commerce brand.
Want to be a Google featured snippet? We’ve got the rundown on how to optimize your content for this SEO win and potentially see a 20-30% increase in traffic!
In this post, you’ll learn seven steps to a shoppable Instagram account including how to set it up, how to make it attractive to your followers, and how to sell!
An Instagram story takeover is a fun way to introduce yourself to a new audience. It can also allow you to interact with new people and showcase your brand in a new way. Giving your audience a new way to engage with your brand if critical if you want to remain top of mind. Keep reading to find out how an Instagram story takeover can help.
Have you heard of Google’s Mobile-First Index? It’s where Google is going to show different results to people who are using a mobile phone.
Now, some people think that making your website mobile compatible or responsive will solve the problem, but it won’t. If you want to do well with Google’s Mobile-First Index, follow this guide. If you don’t, you may lose some of your search traffic. 🙁
But on the plus side, if you follow the guide your traffic can increase. 🙂
In Christine’s years working with entrepreneurs around building their online presence and following, She has seen that there are a few common reasons why their email list may not be growing:
In this post, I’ll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features. It’s generally true that you get what you pay for, and that holds true for SEO tools. The more expensive ones are easier to use, contain more features, and enable you to work more effectively and efficiently.
12. 20 Ecommerce Business Success Tips from the Experts [Infographic]
The e-commerce business industry is experiencing great boost with each passing day. More and more numbers of people are seeking assistance from various e-commerce solutions for all their requirements. With increasing demands of this business style, many people are coming forward and making a plunge. Mentioned below find 20 highly effective e-commerce business success tips from the experts:
You’ve always had an entrepreneurial way of looking at the world, and now it’s finally time to apply that mindset to building your own company.
But despite your drive, and how much you care about your company, you’re not doing as well as you thought you would. You’ve hit a few roadblocks on the way to success, and you’re not entirely sure how to handle them.
Still, the fact is, many companies face these problems. And there are eight habits preventing you — and them — from building a successful company. If you know what they are, you’ll be well on your way to changing things around.
14. Technical SEO Audit Checklist to Improve Google Search [Infographic]
Are you looking for ways to improve your website’s performance on Google? Want to audit your website and make sure there are no errors holding you back?
To The Web share their website SEO checklist in this infographic.
Buffer did the research and found 10 proven ways to grow your Instagram following and increase your engagement. Try these today (we’re going to)!
One year ago, Sebastian Beja joined the Organic Traffic Team at Mindvalley as a Senior SEO Specialist. In our conversation, Sebastian walked us through the entire keyword research process Mindvalley used to lift organic traffic from under 14k per month to over 122k.
A nice recap of the 6 biggest marketing lessons HubSpot Learned last year. You may or may not have come across all of the initiatives they launched that led to these learnings.
Proper SEO optimization helps your website in getting better search results along with driving more traffic. If you want to rank your site higher in Search Results the, check out how to do proper On-Page SEO optimization for WordPress site quickly…
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.
Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.
Now let’s talk about how to know what content topics people want.
Social media can be a lot to take in all at once, especially when you’re just starting out. To help, here’s a quick compilation of some of my social media tips to set you up for implementing a killer social media strategy.
Enjoy your weekly roundup reading.
Do you want to know Neil Patel’s secret to digital marketing? It’s helped him rank on page one for terms like “SEO” and “online marketing”.
It’s really simple…
He focus on writing and promoting high quality content. That’s really it!
Of course there is more to it than writing a blog post and sharing it on Twitter. So if you want to learn how he do his content marketing, check out this in-depth guide:
Given that average conversion rates are between 2-3%, I believe it.
So if you want to compete, you need to stand out.
These 17 e-commerce conversion hacks will help you double your conversion rates and have you fist-pumping with your sales department in no time.
While these days the focus is more on the reader of the content and less on keyword stuffing, content marketing keywords still matter. Here’s how and why:
Want to your tweets to be seen by more people? Find out how Twitter’s algorithm ranks content for visibility, and learn what types of tweets work well.
Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. Is it easy? Nope. Is it worth it? It sure is. But that doesn’t mean you need to start a blog to make money online today.
You could opt for a non-blog-starting route. Sure. But if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.
Want to add more video to your content mix? There’s no need to spend hours recording with an expensive camera. Find out how to use free tools to turn blog posts into videos you can share on social media.
Niche marketing is a selling and advertising strategy that focuses on a targeted sector of a market. Instead of marketing to everyone who could benefit from a product or service, a niche marketing strategy focuses exclusively on one group or demographic of potential customers who would most enjoy or benefit from the offerings.
Do you need help creating a social media marketing strategy? Want to ensure it is aligned with your business objectives?
Emedia Creative share their steps to social media success in this infographic.
SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further.
By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors.
Read this article to find out more.
10. Content Marketing: 55 Proven Ways to Help Your Business [Infographic]
Are you just beginning your content marketing campaign? Need some stats to help build your strategy towards success?
Skilled share 55 stats you need to know in this infographic.
When you’re running an online store, it can be tricky to come up with new email content ideas week after week. After all, you’re already focusing on maintaining your website, fulfilling orders, and providing customer support. The pressure to create a fresh newsletter every week is a lot on top of your existing responsibilities.
That’s why we’re here to help. In this post, we’ll share eight newsletter content ideas that will keep your subscribers interested and engaged while letting you spend less time as an editor and more time as a store owner.
Selling online is hard.
Your competitors – Amazon, Best Buy, Target, Walmart – are bigger, with multi-million dollar budgets and marketing teams which could fill a stadium.
The advantage, of course, is the things they can’t deliver: your personal touch, the quality of your products, your niche market, your brand personality.
But you need a strategy to get that first buy-in. And that’s where a limited-time sale can make all the difference.
This article will give you a step-by-step guide for how you can run a successful ecommerce sale from start to finish.
Here is a rounded up a series of great marketing ideas from Instagram experts. I tapped the minds of the leading Instagram bloggers, authors, and leaders of companies that deliver Instagram-specific software services to social media marketers and collected a little goldmine of tips.
I invite you to check out ALL the tips here or simply scroll to take in my favorites, an infographic I titled “11 Hot Instagram Marketing Tips.”
The key to getting backlinks in a sustainable way, without begging for them, is to continually produce high-quality content that people want to link to and share.
So, when you’re thinking of your link building strategies, keep these 14 in mind and try any or all of them. Give each a lot of effort and measure the results appropriately.
Want to Get Higher Rankings and More Traffic?
Then Check Out These New SEO That Works 3.0 Case Studies:
16. Beginner’s Guide To Messenger Marketing & Facebook Chatbots [Infographic]
Looking for a beginner’s guide to messenger marketing and Facebook chatbots?
Well you’re in the right place!
That’s why brian put together this hype-free infographic to break down exactly why chatbots are important and practical ways you can use them to grow your business.
Are you a Twitter newbie looking for some expert Twitter tips that will have you Tweeting like a pro in no time? Here’s our 10 Twitter tips for newbies.
While every business niche and brand experiences unique issues, I’ve found that the following tactics have proven exceptionally useful in terms of taking your site from a stagnant ghost town to a highly trafficked converting machine.
So if you’re not impressed with your current levels of customer conversions and need a jumpstart, try these tips first.
We discuss an interesting Reddit post regarding influencer marketing. Who decides whether a self-described social media influencer holds any commercial value?
Marc recently implemented a new system that has allowed him to increase my traffic without investing as much of my time towards it. He can now focus on other projects with this extra time and grow his business even more.
He share all of the details in this blog post.
How do you learn SEO? By reading? Maybe you follow a few “gurus”?
I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google’s algorithm changes so often that you need to continually test.
So in the spirit of testing, here are 8 SEO experiments you should run this year.
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:
Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.
But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.
In this article, you’ll discover six tools that will help boost the visibility of your blog posts.
What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.
Going into 2018, here’s what your content marketing strategy should and shouldn’t have.
The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.
If you’re in this eCommerce arena, there are a variety of ways to improve your site’s user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.
But in 2018 and beyond, no one is questioning the value of video but now it’s to question what videos should you be making? In this short guide you’ll see three main go-to product video formats and why you need them.
Below are 10 killer ecommerce tips for you. Here are some of the things you’ll learn:
I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.
The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.
In this guide we’re going to deep dive into actionable tips and best pratices that will help you grow traffic and sales from your list in 2018.
Ready to take your email marketing to the next level?
Great! Let’s get started with some surprising data…
Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.
You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.
While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.
Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.
We’ve outlined five Instagram and Facebook video ad examples for you below.
Biostrap recently switched over to the Interactive Popups tool and had some pretty awesome results to share. So we compiled a quick Q&A session to see what really moved the needle.
30% of this website’s revenue comes from email so you can imagine how even a small % increase email opt-in conversion rate could snowball into huge profits.
Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do!
Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings?
In this Revenue Weekly, we’ll take a look at seven strategies you can use to boost your presence in search results.
Let’s get started!
Are you struggling to get your head round the idea of search engine optimisation (SEO)? Need some facts and figures to help you understand the basics?
Milkwhale share 55 things you need to know in this infographic.
Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.
In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.
Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.
What follows are five content marketing ideas for March 2018.
Happy weekend everyone. Hope you have a relax and enjoyable weekend.
It’s time for this weekly round up. There are total 20 helpful post were selected.
The world’s top influencers have converged on two primary platforms, Instagram and YouTube. Who’s better for marketing, Instagrammers vs YouTubers?
So, you’ve heard of influencer marketing, but you’re not sure how it works or the benefits it can bring to your business?
DCI share the stats and facts you need to know in this infographic.
Since October 2016, Google’s Penguin Algorithm has became an integral part of real-time core indexing and ranking process. It means that Penguin penalties can still happen.
With this in mind, we’ve gathered all the important info on Penguin, and squeezed it into the illustrated step-by-step guide on how to revive your website after Penguin penalties.
There are lots of studies about when the best time to post on Instagram is, but every Instagram account has a unique audience, in different time zones, so it’s important to determine what your individual best time to post on Instagram is.
The good news? We’re showing you exactly how to find your own best time to post on Instagram:
World domination is the ultimate goal of ecommerce – Amazon isn’t in your industry just to provide a community service. But while Amazon are the brand you may measure yourself against, the most successful ecommerce businesses start by nailing their regional markets. Local SEO can help your brand do just that. (And it’s cost-effective too).
Below I’ll explain how your ecommerce brand can get the most out local SEO and set you well on your way to global domination…
Are you looking for ways to improve your Ecommerce website? Want to know how to increase conversions and generate more online sales?
Revamp CRM share 10 proven ideas in this infographic.
If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions.
Neil Patel have come up with a list of the top eight ways for ecommerce sites to increase their conversions.
Here’s how you can get started right away.
E-commerce trends are constantly shifting. Habits that excelled last year might fall short now, and with advancements in technology and the competitive nature of the business, you don’t want to resist change – you want to embrace it.
It’s crucial to keep up with today’s trends if you want your sales to grow. Here are eight e-commerce trends to consider this year.
With Facebook organic reach falling, how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. Facebook ads. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018
Here are 5 brands that won the game of social media with their successful campaigns throughout 2017
When it comes to brand engagement, Instagram ranks as the top social media site with 4.21 percent. This mobile photo-sharing application is now seen as the most critical social networking site by an increasing number of American teens than any other social network. This shows a particularly large opportunity for universities and schools.
So it is pretty evident why so many businesses would want to be found on Instagram. But how exactly do they rise to the top amongst so many huge and established brands? The answer? Instagram Growth Hacking.
There’s no getting around it: eCommerce had an amazing 2017 and the year-end holiday season was a thing of digital beauty. The predictions we’ve heard about responsive design and mobile opportunities not only started to make sense, but they also started to materialize.
While 2018 is still fresh and new, online retailers and intelligence shops have been quick to showcase what happened in recent months to highlight their successes and lessons. We’ve distilled major reports down to 10 of the most important trends and facts, plus added some thoughts on how you can use those to your advantage throughout 2018.
How much should you pay your influencers? Or, more importantly, should you be paying your influencers at all? Figuring out how to pay social media influencers is one of the biggest issues in influencer marketing.
If you’re battling with the issue of influencer payment, it helps to have an understanding of how much most influencers earn, and what you can do to make sure you’re able to pay your influencers.
Want to know who has the most influencer on the marketing industry? Check out our list of 24 top marketing influencers sure to share knowledge to give your brand a boost.
In this first How to… guide to using social media as a sales and marketing tool, Jennifer Rae Schulman takes a look at Facebook and Instagram and what they can offer to businesses.
The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing out on opportunities for revenue generation and brand reputation development. If you are ready to take a long, hard look at your company’s social media marketing strategy (you do have one, right?), following are five crucial factors you should include in your updated outreach efforts.
The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line.
However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy.
An infographic from Red Website Design shares several takeaways to get started:
Trends change every year and that’s how we evolve, grow and prosper. The world is going digital today, there’s a reason why you don’t text anymore but video call; why you don’t type anymore but dictate and your smartphone’s virtual assistant writes it down for you. There’s a change which is witnessed by the digital marketing world and here are a few trends which will dominate 2018:
Are you looking for ways to generate more social shares to your website or blog? Want your content to be seen by more people?
Your Escape from 9 to 5 share their tips for success in this infographic.
Five ways to to help you open up your sales dialogue and put the customer at the core of everything that you do using inbound sales.
Hope you enjoy this week roundup. If you have or come across any helpful and interesting tips and want me to include in future weekly round up, please let me know here.
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1. 5 Digital Marketing Trends To Look Out For In 2018
It’s a new year and with it comes new challenges for digital marketers. These 5 trends can help you to retain more customers in 2018.
2. 10 Steps to Building a Successful Content Strategy
Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
3. 5 Tips To Adjust Your Content Marketing Strategy For 2018
As content becomes a greater priority, there are also growing challenges on how to stand out with your content as a brand. The best way to solve this problem is to keep up with the trends in order to adapt your content marketing strategy when needed.
Here are five ways to make sure that your content marketing strategy won’t stall over the next twelve months.
4. How To Choose The Right Social Media Influencers For Your Brand!
Find out how influencer marketing can boost your social engagement, increase brand awareness, and propel your marketing to new heights.
5. 5 Social Media Marketing Costs You May Be Overlooking
Social media marketing platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest are great tools that allow you to engage with existing and prospective customers easily. But the costs of doing business on these platforms aren’t always as straightforward as they may seem. Here are a few social media marketing costs your business may be overlooking today that you might want to account for in the future.
6. 4 Best Practices for Instagram Marketing as Taught by ‘Women’s Best’
Over the past several years, Instagram has become an incredibly effective tool for spreading brand awareness and gaining new customers. While most individuals and brands that attempt to do Instagram marketing struggle to find success, a select few have actually succeeded.
To learn more about brands that have found success with Instagram marketing, I spoke to Lukas Kurzmann, David Kurzmann and Thomas Mark, founders of Women’s Best.
Below, are some of their most effective methods for becoming a leader in the fitness industry and an influential brand on Instagram.
7. 5 Email Marketing Trends To Watch In 2018
What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
8. 4 Social Media Marketing Strategies to Test in 2018
Stay updated and increase your visibility by testing out these five social media strategies in 2018.
9. Ecommerce Design Trends 2018 [#Infographic]
Are you looking for ways to make your Ecommerce website to stand out from the crowd? Want to stay up to date with the latest Ecommerce design trends?
WhatsTheHost share their trends for 2018 in this infographic.
10. 18 Ways To Build A Strong Brand
Are you in the process of starting a new business? Looking for ways to build a strong, recognisable brand?
Monitor Creative share 18 tips for success in this infographic.
11. Your Own Checkable Social Media Checklist [Infographic]
Social media is a diverse marketing channel and it can get difficult for managers to remember all the things that make up their workload. That’s why we created this checklist you can consult if you ever feel like you’re forgetting something.
12. Social Media Marketing Made Simple: A Step-by-Step Guide
Ever wonder how you can leverage social media like I do? Well, you are going to have to use a different strategy for each social platform… especially when you consider a lot is going to change in 2018.
Here’s your 2018 guide to social media… make sure you read it because it will tell you what is working on each social media platform so you don’t waste your time.
13. How to Create a Lead Magnet in Less Than a Day (That Actually Works)
The best lead magnets —a.k.a. freebies you give subscribers who join your list — don’t have to take days, weeks, or months to create. Put together a fast, effective incentive with these tips.
14. How to Bring E-Commerce to Life
The NBC e-commerce team has pulled what they find are some key strategies to help you start a successful omnichannel experience.
15. Best Social Media Marketing Tools in 2018
Social networking sites are constantly reinventing themselves and deploying new features. They’ve also been known to change their APIs and to discontinue support for the services that rely on them. Some tools are just no longer relevant as needs change and new social networking sites rise and fall.
That’s why we’ve pulled together this list of the best social media marketing tools in 2018 that are as relevant and as powerful as ever. Let’s go.
16. Top Blog Content Writers: Meet The 25 You Need To Subscribe To
It helps to learn from the best. Check out the top blog content writers out there today and get to know what is part of their recipe for success.
17. Influencer Marketing Growth Hacks: 5 That Can Transform Your Influencer Marketing Performance
If your latest campaigns aren’t going anywhere fast, try out one or more of these influencer marketing growth hacks to transform your brand engagement.
18. 5 Email Marketing Trends You Can’t Afford to Ignore in 2018
The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails.
19. SEO: Google to Make Mobile Speed a Ranking Factor
If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.”
Google will dampen rankings for slower mobile sites to help mobile searchers find sites that deliver what Google considers to be a better mobile experience.
20. 7 Content Formats to Jazz Up Your E-commerce Marketing
The crowded e-commerce industry makes the competition tight. Today, the challenge to stand out is even harder since almost everyone is doing the same digital strategies such as email marketing automation, display ads, content marketing and more.
But since customers are content consumers, publishing a series of relevant and interesting content can be your customer magnet. So this 2018, consider producing these content formats to jazz up your
21. 7 Step Video Marketing Action Plan
According to Forbes, 2017 was “The year of video”, and 2018 is set to be even bigger!
You see Facebook now generates over 8 billion video views per day, and YouTube reports that mobile video consumption is increasing 100% every year.
Recode.net also suggests that spending on mobile video advertising is expected to grow by a staggering 49% in 2018, to reach an incredible $15 billion dollars.
So to help you and your business take full advantage of the explosive growth of video marketing, in this quick video, we’d like to give you our 7 Step Video Marketing Action Plan for 2018.
22. The 5 Step Influencer Formula (and its money making secrets)
Influence has moved online and knowing how the game works is critical if you want to be an authority or hire an influencer. Here is the influencer formula.