3 Website Marketing Strategies Proven to Increase Conversions

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To turn a website into a profitable marketing channel, you need to implement effective and sustainable marketing tactics. Here are 3 ecommerce techniques that are sustainable, cost-effective and easy to implement to help you increase conversions.

  1. Retargeting
    Most users need to see your brand five to seven times to remember it, let alone engage with or buy from it. Retargeting has at least ten times higher clickthrough rates than display ads. It’s easy to implement and affordable; you only pay for clicks, and the CPC rates run between one and two dollars.
  1. Email marketing
    Email marketing can generate no less than $36 for each dollar invested, making it one of the most effective channels for leveraging return visitors and conversions. Such marketing can turn window shoppers into first-time buyers and increase repeat sales among existing customers. Depending on audience size and automation requirements, email marketing can also be affordable.

3. Content Marketing
Content marketing generates three-times more leads than outbound marketing, and does so for a 60% lower spend. It involves the strategic use of various types of content to reach specific marketing goals. One of its advantages is that it’s cost effective and easy to understand.

SEO content
SEO helps your website rank for relevant keywords and attract qualified audiences through search engines. You want to create search-optimized landing pages and blogs optimized for informational keywords. More than 53% of all website traffic comes from organic search, and SEO can bring traffic and leads continuously.

Product or service guides
High-level product or service overviews educate prospects on your offering and help move them from interest to consideration. How-to guides detail the benefits and "how-to"s specific to your offering. They can help improve the user experience for top- to mid-funnel website visitors.

Gated content
Gated content is another term for downloadable content like whitepapers, ebooks, templates, case studies and so on. It usually appears in the form of pop-ups or prominent calls to action (CTAs) strategically placed on relevant landing pages. To download, the user provides their email address, among other data.

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How to Grow Your Brand Using Facebook Ads

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Building a social following through consistent value delivery to your audience is what social media marketing entails. At the same time, it entails communicating with your target audience, expanding your network, and giving people the impression that they are getting to know you or your brand.

However, it can also apply to advertising. Social media advertising is an unique type of advertising with many other advantages. In this case, we’ll focus on Facebook Ads in particular and why they’re such a powerful tool when combined with the right social media marketing campaign.

An Overview of Facebook Ads

Facebook Ads is a pay-per-click (PPC) marketing platform. That stands for ‘Pay Per Click,’ and it essentially means that as an advertiser, you are only charged when someone clicks on your ad. If someone sees your ad but does not click on it, you will not be charged.

Furthermore, it allows you to choose how much you are willing to pay per click, as well as set an upper limit for when you have bottomed out, just like other PPC platforms. This is fantastic because it allows you to work within any budget while also allowing you to choose how much you are willing to pay for each click.If you know your rough ‘CLV’ (Customer Lifetime Value), you should be able to estimate how much each visitor and customer is worth to you over time. You can then be certain that you are only paying that amount!

Even better, if you use CPA – cost per action – you will only be charged when someone likes your page or downloads your app. You are now only paying for new, engaged audiences.

Targeting

What makes this truly effective is that PPC allows you to target a specific audience. This means you can choose who you want to market to and ensure that only those people see your ads.

You can select this based on all of the information they have provided to Facebook, such as their age, gender, location, hobbies and interests, and more. This way, you can ensure that you are not only paying for new Facebook likes, but that all of the people you are paying for are likely to be interested in reading your posts and purchasing from you!


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A Step-By-Step Guide to Facebook Ads for Beginners

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Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, Mary-Rose Sutton show you how to get yourself set up with your own Facebook ads and create your first ad campaign.

A Step-By-Step Guide to Facebook Ads for Beginners

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Local SEO for Small Business in 2019

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No doubt, you’ve heard enough about the importance of local SEO for small businesses. This is especially true today as more than half of users search for local businesses or services.

But how to launch a local SEO campaign from scratch? Check out this local SEO guide for small businesses.

In this local SEO guide you’ll find basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.


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8 Growth Hacking Strategies for Startup

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The pursuit of growth is what defines startups. So, why is your startup stagnating? Is it a problem with your product? An issue with your target? Aren’t you solving a problem? Do you have difficulties with your pricing strategy? This is to answer those questions read this 8 hacks to rev up your startup growth:

1. Identify your ideal customer

2. Construct a business model

3. Scale vertically and horizontally

4. Follow a Sustainable Growth Model

5. Try What Works

6. Scale Vertically and Horizontally

7. Invest in Talent And Technology

8. Track Progress And Reiterate

Applying these strategies and you may start seeing your startup grow. Happy growth hacking.


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Weekly Roundup For 11 March 2018

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1. Social Media Analytics Tools: How to Choose the Best One For Your Brand

There are tons of social media analytics tools on the market. What separates CoSchedule from the pack? See what makes our platform the best option for you.

https://toonchooi.com/t/read/social-media-analytics-tools/

2. Social Media Campaign Planning: How to Crush It (Free Templates)

Learn how to develop a strong social media campaign planning process that generates positive results every time. Plus, download three free templates here.

https://toonchooi.com/t/read/social-media-campaign-planning-crush/

3. The Ultimate Guide to SEO Link Building

Besides your content, links are THE most important SEO ranking factor. Here are the techniques and tools you need for fast and effective link building.

https://toonchooi.com/t/read/ultimate-guide-seo-link-building/

4. Don’t Let Keyword Stuffing Kill Your SEO. Here’s How to Avoid It.

You may think stuffing more keywords into your content puts you on the fast track for ranking in search. But the reality is, black hat tactics like keyword stuffing can actually hurt your site and your traffic. Read on to learn what keyword density is best for your content, and how it can help you avoid costly search penalties.

https://toonchooi.com/t/read/dont-let-keyword-stuffing-kill-seo/

5. 5 Ways to Find the Right Instagram Influencers for Your Niche

Finding the most influencing Instagram users for your niche can be a challenging task, especially if you are new at this. The first thing that you have to take into account is the criteria which can be used to determine whether you have picked out the right influencers or not. Second, you have to analyze the kind of influencers your business needs.

https://toonchooi.com/t/read/5-ways-find-right-instagram-influencers-niche/

6. How to Promote Small Business on Social Media

Is Social Media Worth Your Time? If you are on this page, you’ve already realized the power of social media. Today small businesses spend more time on social media marketing than they do on website optimization. Now, you, a small business owner or a marketer, might not need an actual website, as you can promote …

https://toonchooi.com/t/read/promote-small-business-social-media

7. 7 Effective Ways to Use Facebook Ads

Are you still shying away from Facebook ads? Are you setting up ads or boosting posts with no results? This article can help in more than one way!

Obviously, the Alla spend a lot of time on Facebook and a lot of time experimenting with Facebook ads. She look forward to hearing how you’re using Facebook ads to increase your engagement and awareness.

https://toonchooi.com/t/read/7-effective-ways-use-facebook-ads/

8. 8 Social Media Marketing Hacks to Ensure Success in 2018

To succeed on social media, you must post relevant, unique content and then do everything in your power to boost engagement. Over the years, the tactics that can give you results have changed. Now in 2018, here are eight social media marketing hacks that all but guarantee results:

https://toonchooi.com/t/read/8-social-media-marketing-hacks-ensure-success-2018/

9. 9 Email Marketing Habits It Pays to Break

Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.

https://toonchooi.com/t/read/9-email-marketing-habits-pays-break/

10. 10 Reasons Influencer Marketing Campaigns Fail

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track.

https://toonchooi.com/t/read/10-reasons-influencer-marketing-campaigns-fail/

11. Top Ecommerce Influencers

The top ecommerce influencers fall into two distinct categories: meet the influencers who promote ecommerce companies and who launched their own.

https://toonchooi.com/t/read/top-ecommerce-influencers/

12. How to Improve SEO With Visual Content Overnight

In this article, Ana outlines the different methods you can use to increase your search results with the use of visual content. She also shows you how to re-optimize your pre-existing content to help with your SEO. Check out the post!

https://toonchooi.com/t/read/improve-seo-visual-content-overnight/

13. How We Increased Engagement for Our Online Course by 150% with Marketing Automation

Find out how one small change lead to a huge spike in open and click-through rates. Plus, see how to do it yourself.

https://toonchooi.com/t/read/increased-engagement-online-course-150-marketing-automation/

14. The 5-point guide to SMS marketing

SMS marketing is increasingly becoming an essential core multi-channel marketing channel to target customers. It is also considered as a channel of communication with higher return on investment. The myth that target a specific set of customers, on the go, is not a possibility is busted by the fact that an SMS can not only reach to the target group with very high precision but can also initiate two-way communication with the customer and the company.

https://toonchooi.com/t/read/5-point-guide-sms-marketing

15. Boost Your Ecommerce Success: Offer Customized Products

Access to data has created even more opportunities, allowing businesses to provide potential buyers and clients with customized recommendations that match their buying habits. Online video chats are another feature, offering customers advice on sizing and other product questions for an extra level of the personalization online buyers want.

All these factors support branding and customer retention, of course. But the problem is that so many other ecommerce sites are using these tools that they’ve become too commonplace to really make an impact.

https://toonchooi.com/t/read/boost-ecommerce-success-offer-customized-products/

16. The Most Overlooked Email Marketing Strategies of 2018

Email marketing is 40 times more effective in landing sales than social media channels, but marketers often forget these key strategies.

https://toonchooi.com/t/read/overlooked-email-marketing-strategies-2018/

17. The 10 Essential SEO Ranking Factors to Dominate Search [+ Cheatsheet]

Do you know how to reach #1 in Google search results? You’ve got to learn these SEO ranking factors if you want to be at the top and get BIG traffic.

https://toonchooi.com/t/read/10-essential-seo-ranking-factors-dominate-search/

18. 18 Ecommerce Marketing Ideas Proven To Boost Sales

Check out these ecommerce marketing ideas proven to boost ecommerce sales and set you apart from your competitors.

https://toonchooi.com/t/read/18-ecommerce-marketing-ideas-proven-boost-sales/

19. How To Build A Massive, Engaged Twitter Following

I’ve been growth hacking Twitter and have added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.

https://toonchooi.com/t/read/build-massive-engaged-twitter-following/

20. 10 Steps To Start A Business While Working Full Time [Infographic]

Starting your own business is one of the most rewarding things you can do.

But it’s not easy…

Especially when you’re working a full-time job.

Rhis awesome infographic is created to help you escape the 9 to 5.

https://toonchooi.com/t/read/10-steps-start-business-working-full-time/


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Weekly Round Up For 11 February 2018

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  1. 8 SEO Experiments to Test in 2018

How do you learn SEO? By reading? Maybe you follow a few “gurus”?

I hate to break it to you, but no one can tell you exactly how to grow. Sure, a lot of the principles in SEO apply to most websites, but Google’s algorithm changes so often that you need to continually test.

So in the spirit of testing, here are 8 SEO experiments you should run this year.

https://toonchooi.com/t/read/8-seo-experiments-test-2018/

2. How to Expand your E-commerce Store with Email Marketing

Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.

Here are just a few of the ways your business can utilize email marketing to excite and monopolize the subscribing list:

http://shwit.us/expand-your-ecommerce

3. Create Infographics: How To Make Visual Content

Despite their worth and popularity, maybe you still haven’t taken a crack at creating your own infographics. If you usually specialize in text-based content, making the leap towards something that is so visual can seem challenging.

But it’s not that difficult to create infographics. Just follow a few tips and best practices and you’ll be well on your way towards creating content that engages and informs.

https://toonchooi.com/t/read/how-to-create-infographics/

4. 6 Blogger Tools for Sharing and Promoting New Content

In this article, you’ll discover six tools that will help boost the visibility of your blog posts.

http://shwit.us/6-blogger-tools

5. 2018 Content Marketing Strategy: What’s New, What Still Works & What’s So Last Year

What’s the secret to successful 2018 content marketing strategy and beyond? Research from the Content Marketing Institute shows companies with a documented content marketing strategy experience the most ongoing success. And companies without a strategy altogether or fail to document it tend to fail more often.

Going into 2018, here’s what your content marketing strategy should and shouldn’t have.

https://toonchooi.com/t/read/2018-content-marketing-strategy/

6. Google Releases an SEO Tool that Measures 10 SEO Metrics

The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility, best practices and now Google has added a search engine optimization auditing category. As a total package it’s a nifty app for helping create the very best user experience.

https://toonchooi.com/t/read/seo-tool-measures-10-seo-metrics/

7. 3 Essential Videos for eCommerce Product Pages | Important Product Listing Videos

If you’re in this eCommerce arena, there are a variety of ways to improve your site’s user experience and conversion rates. Conversion friendly design, product photos, pop-over ads, special deals, and video. 10 years ago corporate video was expensive to make and impractical to use online, but has quickly become easier to make and a must-have for a successful eCommerce strategy.

But in 2018 and beyond, no one is questioning the value of video but now it’s to question what videos should you be making? In this short guide you’ll see three main go-to product video formats and why you need them.

https://toonchooi.com/t/read/3-essential-videos-ecommerce-product-pages/

8. 10 Fast Ways to Dramatically Improve Ecommerce Sales

Below are 10 killer ecommerce tips for you. Here are some of the things you’ll learn:

https://toonchooi.com/t/read/10-fast-ways-dramatically-improve-ecommerce-sales/

9. 4 Reasons Why Blogging Isn’t Dead

I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t dead.

The truth it’s more important than ever to have a blog. It’s also extremely important to truly understand how blogging works in your overall marketing strategy. Here are four reasons why blogging isn’t dead and how you can start using one for your business.

Blogging Isn’t Dead

10. 26 Actionable Email Marketing Tips & Best Practices To SKYROCKET Your Growth In 2018

In this guide we’re going to deep dive into actionable tips and best pratices that will help you grow traffic and sales from your list in 2018.

Ready to take your email marketing to the next level?

Great! Let’s get started with some surprising data…

https://toonchooi.com/t/read/26-actionable-email-marketing-tips/

11. How To Chose The Best Digital Channel for Your Business

Digital channels have many uses for your company, but individually speaking, each works differently from the other. For example, email marketing can give you higher conversion rates to as much as 60%. However, when it comes to customer engagement, social media is leading in the race, beating email in driving traffic to blogs and websites.

You can consult this infographic by Connext Digital on the best channels you can use to increase online visibility, awareness, leads, and direct sales for your brand.

https://toonchooi.com/t/read/chose-best-digital-channel-business/

12. 4 Future Trends In Ecommerce Personalization

Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.

http://shwit.us/ecommerce-personalization

13. Digital Marketing Trends You Can Expect To See This Year

The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.

http://shwit.us/digital-marketing-trends

14. 6 Chatbots for Small Businesses in 2018

In this article, I’ll walk you through several bots you can integrate on your website, SMS, or Facebook messenger and how they can help automate tedious tasks and increase overall productivity for your internal needs.

https://toonchooi.com/t/read/6-chatbots-small-businesses-2018/

15. Startup Content Marketing: Benefits & Examples

While your fledgling company might not have the big bucks to spend on a nationwide TV ad campaign or a multi-publication print campaign, there is one form of marketing that’s budget-friendly and effective: content marketing. One survey found that nearly 90 percent of startups are using content marketing, and that 70 percent of startups were happy with their results. Get the full scoop on startup content marketing, and find out how your brand can make use of it.

https://toonchooi.com/t/read/startup-content-marketing/

16. 5 More Advanced Tips for Facebook and Instagram Video Ads

Facebook made all videos default to sound on, leading many to preemptively mute their computers or tabs while browsing. Instagram video ads are just as popular as Facebook video ads, if not more so! And new formats like in-stream video ads, Instagram Stories and Facebook Live have taken over.

We’ve outlined five Instagram and Facebook video ad examples for you below.

https://toonchooi.com/t/read/5-advanced-tips-facebook-instagram-video-ads/

17. Case Study: How Biostrap 4x’d Their Popup Conversion Rate & Collected 25k Emails in 2 Months

Biostrap recently switched over to the Interactive Popups tool and had some pretty awesome results to share. So we compiled a quick Q&A session to see what really moved the needle.

30% of this website’s revenue comes from email so you can imagine how even a small % increase email opt-in conversion rate could snowball into huge profits.

https://toonchooi.com/t/read/biostrap-4xd-popup-conversion-rate/

18. 9 Ways to Improve Search Engine Optimization

Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do!

Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve top rankings?

In this Revenue Weekly, we’ll take a look at seven strategies you can use to boost your presence in search results.

Let’s get started!

https://toonchooi.com/t/read/9-ways-improve-search-engine-optimization/

19. 55 Must-Know Facts for Small-Business Websites SEO

Are you struggling to get your head round the idea of search engine optimisation (SEO)? Need some facts and figures to help you understand the basics?

Milkwhale share 55 things you need to know in this infographic.

https://toonchooi.com/t/read/55-must-know-facts-small-business-websites-seo/

20. Finding Influencers: How-To Find, Contact & Hire Social Media Influencers

Here’s a quick how-to on finding influencers. Here you’ll learn the three possible ways to find influencers, contact influencers and hire influencers. Plus, you’ll learn what to do to make sure a person is legit before you make contact.

https://toonchooi.com/t/read/finding-influencers/

21. 5 Content Marketing Ideas for March 2018

In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.

Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.

What follows are five content marketing ideas for March 2018.

https://toonchooi.com/t/read/5-content-marketing-ideas-march-2018/


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