Facebook is a popular advertising platform among a lot of ecommerce entrepreneurs, offering powerful tools to drive targeted paid traffic to your store. In fact, many are able to manage their own Facebook ads to grow their business, once they get the hang of the basics. In this step-by-step guide, Mary-Rose Sutton show you how to get yourself set up with your own Facebook ads and create your first ad campaign.
In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.
Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.
We’re thrilled by the possibilities that Snapchat Ad Manager has brought about for marketers. And we would love to help you get started with creating your very own Snap Ads and measuring their performance.
There are tens of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, is it?
After working with SaaS brands and developing their Facebook ad strategies, Karola Karlson learned the hard way how to actually improve Facebook ad results through a process of constant tweaking and updates.
And here they are – the 10 Facebook ad optimization hacks that really work.
This article is about the Facebook ad optimizationhacks that really help you take your campaign to the next level.
In this Facebook Ad Optimization guide, you will learn how to:
Learn how to leverage FACEBOOK for ecommerce with proper use of the Facebook Pixel. See how to get higher ROI and know exactly ad spend per add to cart + initiate checkout + purchase and any other pixel event you want to set. Take actions per add to carts + purchases per adset and ad. From there, optimize text + creative and ad types to determine how to get the most out of every single dollar spent![
Learn all the best practices of Facebook advertising: How to use the different tools, which ad types and campaign objectives to use. Get to know all the targeting methods and how to use each of them. Find out how to correctly track the results, and discover which metrics really matters.
Absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place.
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.
Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?
And what can you expect for your hard-earned money?
In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.
Checking out the top ad videos is a good way to get a feel for what video ads people are watching, and you can incorporate some of the ideas/styles into your next video – whether it is a sales video, an ad, or a content video!
As an advertiser, you want to share an idea that wakes people up and pushes them to take action. “Made to Stick” takes a deep dive into how to turn your ads into something people discuss at the dinner table.
Here are the six principles their findings are based on:
Simple – cut to the chase and get right to your core idea
Unexpected – grab attention by doing something that’s never been done before
Concrete – make your ad memorable by painting a picture people can imagine
Credible – give your ad credibility by showing rather than telling
Emotional – be personable and show what’s in it for the audience