Social Media Marketing Archives - Experts' Marketing Tips

How to Grow Your Brand Using Facebook Ads

Building a social following through consistent value delivery to your audience is what social media marketing entails. At the same time, it entails communicating with your target audience, expanding your network, and giving people the impression that they are getting to know you or your brand.

However, it can also apply to advertising. Social media advertising is an unique type of advertising with many other advantages. In this case, we’ll focus on Facebook Ads in particular and why they’re such a powerful tool when combined with the right social media marketing campaign.

An Overview of Facebook Ads

Facebook Ads is a pay-per-click (PPC) marketing platform. That stands for ‘Pay Per Click,’ and it essentially means that as an advertiser, you are only charged when someone clicks on your ad. If someone sees your ad but does not click on it, you will not be charged.

Furthermore, it allows you to choose how much you are willing to pay per click, as well as set an upper limit for when you have bottomed out, just like other PPC platforms. This is fantastic because it allows you to work within any budget while also allowing you to choose how much you are willing to pay for each click.If you know your rough ‘CLV’ (Customer Lifetime Value), you should be able to estimate how much each visitor and customer is worth to you over time. You can then be certain that you are only paying that amount!

Even better, if you use CPA – cost per action – you will only be charged when someone likes your page or downloads your app. You are now only paying for new, engaged audiences.

Targeting

What makes this truly effective is that PPC allows you to target a specific audience. This means you can choose who you want to market to and ensure that only those people see your ads.

You can select this based on all of the information they have provided to Facebook, such as their age, gender, location, hobbies and interests, and more. This way, you can ensure that you are not only paying for new Facebook likes, but that all of the people you are paying for are likely to be interested in reading your posts and purchasing from you!

5 Must Do’s To Get Traffic From Twitter

Are you struggling to harness the power of Twitter for your blog? Tweeting the title for your blog post and a link to direct visitors to your site is not good enough. You actually need to be more creative, active as well as connect more with people. Below are 5 tips to help you get traffic from Twitter.

1. Use hashtags

Hashtags are crucial on Twitter because they allow you to label your content, making it searchable. It is one of the best ways to get your content seen by Twitter followers who are searching for specific keywords that you have used. Hashtags enhances your tweet’s visibility and engagement even with people who are not following you.

2. Share your updates often

On Twitter, updates can actually disappear in matter of seconds. It is therefore very important to share updates often to get your tweets discovered. It is not good enough to just post a tweet once, instead you need to post it several times to reach several people who are using this this social platform.

3. Engage with your audience more

Just like any other social network, the more you engage with your audience, the better your chances of increasing your traffic. By engaging with others through tweeting, sharing and retweeting, your influence on twitter will quickly grow. Addition to that, retweeting other people’s post will increase your chances of getting retweeted back, meaning that you will be able to reach more people.

4. Get visual

Most people usually think that Twitter is a text only social platform but that is not the case. Twitter now features visual content. This means that if you accompany your text with your visual content, you will increase the chances of it being viewed and shared by more people. Posting visuals that stand above others will go a long way in helping you get more traffic.

5. Use a call to action

Every aspect of marketing requires a well formulated call to action. Do you want your followers to download your new eBook or do you want them to read your latest blog post? It is important to let your followers know exactly what you want them to do.

How to Use Twitter Cards for Lead Generation

10 Quick Social Media Marketing Tips

Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. Reserve your username across all platforms

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. Decide which social media platform(s) best suits your needs.

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. Optimize your social media platforms

Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. Connect your social media accounts to your website

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. Find and follow leaders in your niche.

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. Don’t forget the hashtags

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. Stay social

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. Stay out of trouble

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. Track mentions

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.

10. Post as many times per day but again, don’t overdo it.

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager.

Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.

We’re thrilled by the possibilities that Snapchat Ad Manager has brought about for marketers. And we would love to help you get started with creating your very own Snap Ads and measuring their performance.

Here’s everything you need to know about using Snapchat Ad Manager to create effective Snap Ads.

Facebook Ad Optimization Hacks for Success

There are tens of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”

That’s not very helpful, is it?

After working with SaaS brands and developing their Facebook ad strategies, Karola Karlson learned the hard way how to actually improve Facebook ad results through a process of constant tweaking and updates.

And here they are – the 10 Facebook ad optimization hacks that really work.

This article is about the Facebook ad optimization hacks that really help you take your campaign to the next level.

In this Facebook Ad Optimization guide, you will learn how to:

Increase your ads’ click-through rates
Lower your ad campaign’s cost-per-click
Reach even more high-ROI audiences
Lower your cost-per-acquisition
Increase your sales results at the same ad budget

Read 10 Facebook Ad Optimization Hacks for Massive Success here

8 Easy Instagram Growth Hacks

Are you using Instagram as a traction channel for your business?

Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.

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