Too many content contributors have the misconception that once an article is written and published, they can sit back and relish their masterpiece. But this is just the beginning.
Leveraging your published content allows you to shift the marketing conversation from selling to consulting — which is incredibly valuable to potential customers.
Are you getting the most out of your content? If you’re not sure, I’d highly suggest you take a few minutes to read the following post: “5 Ways to Get the Most Value Out of Your Content.”
