This article explains the details of the content marketing strategy we call the “trifecta” strategy. The author used this approach to scale a startup from 0 to 100,000 organic sessions per month within about a year of launch. To do this, they broke down every single piece of content that they created into one of three distinct buckets–evergreen, social-viral, and link-building. Each piece of content served a purpose, and all three types worked together to create a huge library of search-focused content, raise their search rankings, and drive social traffic to boot.
