Tag: content strategy

Leveraging your published content

content marketing tipsToo many content contributors have the misconception that once an article is written and published, they can sit back and relish their masterpiece. But this is just the beginning.

Leveraging your published content allows you to shift the marketing conversation from selling to consulting — which is incredibly valuable to potential customers.

Are you getting the most out of your content? If you’re not sure, I’d highly suggest you take a few minutes to read the following post: “5 Ways to Get the Most Value Out of Your Content.”

How to write an impactful B2B Blog Post

content stratevgy for B2BIf you’re familiar with the technology or industrial sector you’re probably aware that they have a pretty complex sales process. You’ll need to be just as much a consultant and a teacher as you are a salesperson. In today’s marketplace a successful business needs to adopt a different set of skills – that help you to listen, learn and understand your buyers problems.

For sales and marketing to be effective it relies in a big way on content creation. Prospects need validation that you are trustworthy, knowledgeable and an industry authority – all supported by the quality of your content. And with a lack of trust of anything “corporately sourced” the more that this content is shared and endorsed by unbiased third parties the stronger impact it will generate.

Read more here »

Types of Social Media Content You Need to Use

social media marketing tipsHave you ever wondered what type of content you should share on social media?

Or where to find content that encourages your audience to like, share, click, and engage?

Like it or not: social media is here to stay.

Without a strong (and diverse) content strategy in place…

You risk falling behind.

Because here’s the reality:

If you don’t serve up what your audience is looking for, your competition will.

Here are 9 awesome types of content you can start using today on social media!

How To Improve Your Content With A Content Audit Template

content auditHere’s a common situation: You’re creating lots of content. You pour your heart and soul into creating stuff you think your audience will find extremely useful.

So… how is that content working out for you?

Content audits are a perfect way to help you understand what’s working—and what you can improve—to get the results you need from your content.

Plus, it’ll only take a day or two to complete your content audit with this template.

If you’ve got a 50-page website, use this content audit template to complete the job in less than four hours. Have a 1,500-page site? Give yourself two days.

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