Building a social following through consistent value delivery to your audience is what social media marketing entails. At the same time, it entails communicating with your target audience, expanding your network, and giving people the impression that they are getting to know you or your brand.
However, it can also apply to advertising. Social media advertising is an unique type of advertising with many other advantages. In this case, we’ll focus on Facebook Ads in particular and why they’re such a powerful tool when combined with the right social media marketing campaign.
An Overview of Facebook Ads
Facebook Ads is a pay-per-click (PPC) marketing platform. That stands for ‘Pay Per Click,’ and it essentially means that as an advertiser, you are only charged when someone clicks on your ad. If someone sees your ad but does not click on it, you will not be charged.
Furthermore, it allows you to choose how much you are willing to pay per click, as well as set an upper limit for when you have bottomed out, just like other PPC platforms. This is fantastic because it allows you to work within any budget while also allowing you to choose how much you are willing to pay for each click.If you know your rough ‘CLV’ (Customer Lifetime Value), you should be able to estimate how much each visitor and customer is worth to you over time. You can then be certain that you are only paying that amount!
Even better, if you use CPA – cost per action – you will only be charged when someone likes your page or downloads your app. You are now only paying for new, engaged audiences.
Targeting
What makes this truly effective is that PPC allows you to target a specific audience. This means you can choose who you want to market to and ensure that only those people see your ads.
You can select this based on all of the information they have provided to Facebook, such as their age, gender, location, hobbies and interests, and more. This way, you can ensure that you are not only paying for new Facebook likes, but that all of the people you are paying for are likely to be interested in reading your posts and purchasing from you!
