SEO Archives - Experts' Marketing Tips

Weekly Roundup For 11 March 2018

1. Social Media Analytics Tools: How to Choose the Best One For Your Brand

There are tons of social media analytics tools on the market. What separates CoSchedule from the pack? See what makes our platform the best option for you.

https://toonchooi.com/t/read/social-media-analytics-tools/

2. Social Media Campaign Planning: How to Crush It (Free Templates)

Learn how to develop a strong social media campaign planning process that generates positive results every time. Plus, download three free templates here.

https://toonchooi.com/t/read/social-media-campaign-planning-crush/

3. The Ultimate Guide to SEO Link Building

Besides your content, links are THE most important SEO ranking factor. Here are the techniques and tools you need for fast and effective link building.

https://toonchooi.com/t/read/ultimate-guide-seo-link-building/

4. Don’t Let Keyword Stuffing Kill Your SEO. Here’s How to Avoid It.

You may think stuffing more keywords into your content puts you on the fast track for ranking in search. But the reality is, black hat tactics like keyword stuffing can actually hurt your site and your traffic. Read on to learn what keyword density is best for your content, and how it can help you avoid costly search penalties.

https://toonchooi.com/t/read/dont-let-keyword-stuffing-kill-seo/

5. 5 Ways to Find the Right Instagram Influencers for Your Niche

Finding the most influencing Instagram users for your niche can be a challenging task, especially if you are new at this. The first thing that you have to take into account is the criteria which can be used to determine whether you have picked out the right influencers or not. Second, you have to analyze the kind of influencers your business needs.

https://toonchooi.com/t/read/5-ways-find-right-instagram-influencers-niche/

6. How to Promote Small Business on Social Media

Is Social Media Worth Your Time? If you are on this page, you’ve already realized the power of social media. Today small businesses spend more time on social media marketing than they do on website optimization. Now, you, a small business owner or a marketer, might not need an actual website, as you can promote …

https://toonchooi.com/t/read/promote-small-business-social-media

7. 7 Effective Ways to Use Facebook Ads

Are you still shying away from Facebook ads? Are you setting up ads or boosting posts with no results? This article can help in more than one way!

Obviously, the Alla spend a lot of time on Facebook and a lot of time experimenting with Facebook ads. She look forward to hearing how you’re using Facebook ads to increase your engagement and awareness.

https://toonchooi.com/t/read/7-effective-ways-use-facebook-ads/

8. 8 Social Media Marketing Hacks to Ensure Success in 2018

To succeed on social media, you must post relevant, unique content and then do everything in your power to boost engagement. Over the years, the tactics that can give you results have changed. Now in 2018, here are eight social media marketing hacks that all but guarantee results:

https://toonchooi.com/t/read/8-social-media-marketing-hacks-ensure-success-2018/

9. 9 Email Marketing Habits It Pays to Break

Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.

https://toonchooi.com/t/read/9-email-marketing-habits-pays-break/

10. 10 Reasons Influencer Marketing Campaigns Fail

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track.

https://toonchooi.com/t/read/10-reasons-influencer-marketing-campaigns-fail/

11. Top Ecommerce Influencers

The top ecommerce influencers fall into two distinct categories: meet the influencers who promote ecommerce companies and who launched their own.

https://toonchooi.com/t/read/top-ecommerce-influencers/

12. How to Improve SEO With Visual Content Overnight

In this article, Ana outlines the different methods you can use to increase your search results with the use of visual content. She also shows you how to re-optimize your pre-existing content to help with your SEO. Check out the post!

https://toonchooi.com/t/read/improve-seo-visual-content-overnight/

13. How We Increased Engagement for Our Online Course by 150% with Marketing Automation

Find out how one small change lead to a huge spike in open and click-through rates. Plus, see how to do it yourself.

https://toonchooi.com/t/read/increased-engagement-online-course-150-marketing-automation/

14. The 5-point guide to SMS marketing

SMS marketing is increasingly becoming an essential core multi-channel marketing channel to target customers. It is also considered as a channel of communication with higher return on investment. The myth that target a specific set of customers, on the go, is not a possibility is busted by the fact that an SMS can not only reach to the target group with very high precision but can also initiate two-way communication with the customer and the company.

https://toonchooi.com/t/read/5-point-guide-sms-marketing

15. Boost Your Ecommerce Success: Offer Customized Products

Access to data has created even more opportunities, allowing businesses to provide potential buyers and clients with customized recommendations that match their buying habits. Online video chats are another feature, offering customers advice on sizing and other product questions for an extra level of the personalization online buyers want.

All these factors support branding and customer retention, of course. But the problem is that so many other ecommerce sites are using these tools that they’ve become too commonplace to really make an impact.

https://toonchooi.com/t/read/boost-ecommerce-success-offer-customized-products/

16. The Most Overlooked Email Marketing Strategies of 2018

Email marketing is 40 times more effective in landing sales than social media channels, but marketers often forget these key strategies.

https://toonchooi.com/t/read/overlooked-email-marketing-strategies-2018/

17. The 10 Essential SEO Ranking Factors to Dominate Search [+ Cheatsheet]

Do you know how to reach #1 in Google search results? You’ve got to learn these SEO ranking factors if you want to be at the top and get BIG traffic.

https://toonchooi.com/t/read/10-essential-seo-ranking-factors-dominate-search/

18. 18 Ecommerce Marketing Ideas Proven To Boost Sales

Check out these ecommerce marketing ideas proven to boost ecommerce sales and set you apart from your competitors.

https://toonchooi.com/t/read/18-ecommerce-marketing-ideas-proven-boost-sales/

19. How To Build A Massive, Engaged Twitter Following

I’ve been growth hacking Twitter and have added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.

https://toonchooi.com/t/read/build-massive-engaged-twitter-following/

20. 10 Steps To Start A Business While Working Full Time [Infographic]

Starting your own business is one of the most rewarding things you can do.

But it’s not easy…

Especially when you’re working a full-time job.

Rhis awesome infographic is created to help you escape the 9 to 5.

https://toonchooi.com/t/read/10-steps-start-business-working-full-time/

Content Marketing And Seo : How To Use Keywords Correctly

Content marketing is a powerful and effective tool for engaging new customers, retaining the current ones and strengthen the communication line of your company. The more useful information your reader will get, the higher chances he will return to your website again and again. So how SEO-oriented content allures clients and turns them into loyal customers?

Content marketing is widely used in SEO. And your main function with it is building a long-term content plan for your website. It involves a close collaboration with copywriters who are provided with thorough terms of reference with a specification of the main points for the texts structuring of as well as the frequency of content updates.

Tips On Keywords Density And Content Length

SEO for texts means a smart and elaborated search and use of keywords. Before optimizing your texts for search engines be aware of Fred, the update that was recently rolled out by Google to deal with spamming in articles.

5-6 keywords are enough for one article. In such a way you won’t ruin your texts smooth flow and value. Though, this number is approximate and may vary.

When it comes to the content length, there is no limit for it. It merely depends on your goals and needs. According to the latest research, the content that goes viral and becomes the most popular with the public contains around 1000 words and more.

The thing you should remember is keeping all the vital information as closer as possible to the beginning of an article. This is good not only for the search engines, but for people. It’s simple – readers do not actually read the article from A to Z, they just scan it and understand if it’s worth reading. So, if you will not hook up your reader with the first paragraphs, they will bounce.

The next trick concerns the smooth keywords stuffing. If you have an article of 1000 words you can use each keywords 4-5 times per article, still, if your articles are small there is got to be a balance – not more than 5% of keywords in relation to the main text.

Where to put keywords in your texts?

When you already have a prepared list of keywords, the next step is to get a clue how to use them efficiently. Because correct optimization of articles hinges on that. So here are the best places to put your keywords:

Meta tags. It concerns <title> and <description> tags that should be written for the every single page on your website. There is also a <keyword> tags but there is no need to write it, since search engines will not only miss them out, but degrade you for them.
Titles and subtitles. You should clearly understand that titles and subtitles should be tagged <h1> and <h2> accordingly. Otherwise search engines will take them as a simple text. Do not overlook this essential part when optimizing your articles.
Website content. Definitely, articles, news, landing pages of your website should contain keywords. With their help your readers find you.
Descriptions of internal and external links. You can also use backlinks especially when an authoritative resource refers to your website.
Images descriptions. Many people do it wrong and fail. Every image you describe represents the next step to rankings and traffic increase.

It’s not so long ago that websites’ owners acted extremely clumsy. They just stuffed their texts with a bunch of keywords – the more keywords they put, the better rankings they got. Did that method work? Surprisingly, it did. For some time at least. Does it work now? Definitely, no. And the reason is that search engines are getting better and smarter, so such naive tricks just die out.

4 Mistakes People Do When Using Keywords

These are the most widespread mistakes people do when trying to optimize their texts for search engines. Keep reading to reveal and avoid these mistakes.

1. Poorly assembled semantic core

Semantic core is an important thing and if it is done wrong it might ruin the entire SEO. You will end up with untargeted traffic that gives nothing but disappointment.

It usually happens when a website owner ignores the services of an SEO expert and builds a semantic core by himself. No wonder that he is a fool for pains and perhaps he will never again turn to SEO assuming it useless.

2. Single-rooted keywords in one text

Search engines will count them as a spam. It goes without saying that people will just not read articles that are overstuffed with keywords. And those ones who know what stands for optimization for search engines will just leave your site and hardly ever come back lately. A great many of keywords tell your readers that the profit is the only things that matters for you.

3. Overuse of keywords in bold

Now it’s time to check some points of your on-page optimization. There is one tricky thing about putting words and phrases in bold. The matter is that you can make your text bold with two different tags: <b> and <strong>. And while the first one has purely decorative function, the second one serves to tell search engines about significance of the word or phrase in bold, it makes an accent on them. Of course, if you put few keywords in bold, it will play for you. Though, when you overuse bold, search engines get it as a spam and shady tactic for higher rankings.

4. Wrong keywords distribution

Keep in mind that when a person searches something in the Internet he wants to find exactly what he is looking for. So if you want to place any irrelevant keyword on every single page of your website, it’s a bad idea. Because if the user will come to your website with his enquiry and will not find what he wants he will just close and forget this site. That’s it. Don’t forget that keywords mission is to help your customers find you get what they are looking for.

Original Source: Link Management

13 Tactics to Build Inbound Links for Your Online Store

Google does not count the links to your website only. The algorithm focuses heavily on link quality rather than quantity. This means that earning high quality links from sites with high domain ratings in your niche vertical are much more effective in increasing your organic search results than near anything else. Earning link backs from a large number of low quality, low domain rating sites that have nothing to do with your industry can in fact hurt your SEO. You need a strategy to earn you those inbound links from high quality sites. In fact, to make this work, you’ll need a two things: High quality content An ever growing network of supporters How you create and build those two thing are up to you, but the following XY steps will help you get you started, give you ideas and begin earning you more traffic, more trust and ultimately more sales for less ad spend. Click here to read 13 Tactics to Build Inbound Links for Your Online Store

Content Curation for SEO

Content Curation is a well known Content Marketing technique. When done correctly, content curation gives a personal and relevant perspective to each published blog post.

What is Content Marketing?

But, can Content Curation Boost your Google Rankings? As matter of fact, it can. Big time. The curation technique can help you to fuel your curated content marketing. It could offer you the chance to boost your SEO and bring valuable traffic to your website.

And below you can find some case studies that prove exactly that. In these 11 content curation examples will show you how content curation can improve your SEO strategy and results.

You will find out how to curate other people’s research, create outreach campaigns in the digital marketing world, transform boring content into mundane news, share unseen articles on search engines and so on.

Click here to read Is Content Curation Good for SEO? 11 Examples That Prove So

Why SEO is at the Core of Content Marketing

5 Steps to SEO Competitive Research & Analysis

If you tried to rank a site in Google at least once, you know what a pain competitors can be. Often, you can’t even figure out why on earth they are ranking for your target keywords when their content is just ‘meh’…

If you ever had similar thoughts, today’s post is for you. In it, you’ll learn 5 Steps to SEO Competitive Research & Analysis.

Here are some of the things you’ll learn how to do in the article:

• Identify your major organic competitors (it may not be as easy as you think!);

• Uncover what makes them rank high;

• Use competitor analysis to find brilliant link opportunities.

Click here to read the Full Guide to Competitive Research and Analysis for SEOs

How To Rank Higher For Your Keywords on Google

SEO (Search Engine Optimization) is very important if you are new in the market and you have a new website. Hence, startups are required to do a lot of analysis before practically doing SEO. The basic facts of SEO remain the same for every industry and slightly differ if you are an E-commerce or a social media website where a bit more attention is required since, on the websites like E-commerce, you need to optimize more of product pages rather than the main landing page because people always search for products on Google and in case of a social media website, you need to have a bit different approach on reaching to your target market through your strong and main keywords.

Build an outstanding website: You need to have a website with initial feedbacks and reviews from your target focus group on the UI/UX part and rest is taken care by doing SEO.

Here are some steps you need to take in order to rank your keyword high in Google..

3 Simple SEO Tips to Boost Your Site to the Top of Google

Are you not ranking at the top of the search results for your most sought after keywords and search phrases? Don’t worry… you aren’t alone. In fact, hundred of millions of sites will never even rank on the first for some of their best keywords.

To help with this process, Zac have laid out three simple and completely actionable SEO tips that you can implement today. If you take the time to implement these methods into your site, you will see a great boost in your search rankings.

Read 3 Simple SEO Tips to Boost Your Site to the Top of Google here

A brief history of SEO

Google has been been around for nearly 20 years, and by now, its ranking algorithm has grown from a relatively simple, easy-to-game system to a complex combination of factors no one fully understands.

In today’s post on the evolution of SEO, Matt Banner, a successful blogger and long-time SEO (and an SEO PowerSuite user ?), shares his take on the changes in SEO and the trends that are likely to arise soon. Here are some of the things you’ll learn in the post:

• How SEO started (hint: it wasn’t Google);

• Which SEO tactics are no longer effective in 2017;

• What techniques are in play now;

• The up and coming SEO trends to get ready for.

Jump right to the post by clicking the link below, and please don’t forget to share your thoughts in the comments!

A brief history of SEO

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors per Month In A Year

This article explains the details of the content marketing strategy we call the “trifecta” strategy. The author used this approach to scale a startup from 0 to 100,000 organic sessions per month within about a year of launch. To do this, they broke down every single piece of content that they created into one of three distinct buckets–evergreen, social-viral, and link-building. Each piece of content served a purpose, and all three types worked together to create a huge library of search-focused content, raise their search rankings, and drive social traffic to boot.

Are These Common SEO Mistakes Killing Your Website?

Are you making common SEO mistakes? You’re not alone – many business websites are! You’re wasting time and money maintaining your online presence if you’re committing these usual errors. Keeping your SEO strategies up-to-date is a must, if you want to retain your site’s top position on SERPs (search engine results pages).

To help you with this, here is a list of some of the most common SEO mistakes that you might be making.

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