Your mobile search results aren’t that great, right? You notice that the people who find your site via mobile search seem to be more interested in your brand (since they spend more time on it), but there’s a whole lot less of them than desktop users. Or it may be that you have a lot of them, but they quickly bounce off your site after a single page view.
What’s going on here?
Despite the fact that the number of mobile searches has surpassed desktop searches these days, it can be difficult to win the mobile search marketing game if it’s not done with the utmost of care.
This article tackles some of the obstacles marketers face with mobile search and how you can optimize your website to beat the odds… Read the rest of the article here.