The complex nature of today’s buyers journey, with an increasing number of touch points across multiple channels and devices makes it difficult for marketers to reach B2B buyers at the right moment for conversion.
In online marketing, a conversion is when your visitor takes the action that you most want them to take. Visitors to your site have the power to jump off whenever they want – which is the norm as the majority are not ready to buy but are building up their knowledge and trust in your brand. So it is important to do everything you can to make the buying journey or process as easy as possible.
