Social media provided a level playing field to small businesses and individuals to compete with established brands and make a name for themselves without spending a fortune on their marketing efforts. Over time, the platforms became highly competitive and cluttered.
Today, building trust on social media is an uphill task for new businesses. Not all new ventures can afford to hire the top rated professionals to develop unique messaging. And yet, they have to become a reliable brand on social media to survive and thrive.
When you don’t have deep pockets, time and patience become your best friends. In real life, you consistently need to do genuine work to win the trust of the people. There is no shortcut; you have to be patient, take a stand and sacrifice short term gains to become an authentic voice in society. The same goes for building trust on social media.
No matter what business you are in, there are three things that you must do to become trustworthy on social media: